4 Ways to Avoid Being a Commodity So You Get Paid for Your Incredible Factor--Darnyelle A. Jervey

1. Stop competing
Because you have clearly identified your ideal client (your audience of one) there is no need for you to compete with anyone else also in your industry. As an example, there are thousands of marketing coaches but few of them focus on mindset, marketing and money-making strategy the way that Darnyelle does.

By defining and unleashing your Incredible Factor, delivering your “Secret Sauce” and “Signature Business Move” to your ideal client and marketing your Incredible Factor Signature System, you are no longer going to blend in with the crowd. Instead, you are going to stand way out and get more people to take notice to the way you offer results for your clients.

2. Say you specialize
Tell people, “I specialize in…” when talking about your services. People are accustomed to giving more respect to specialists. You’ll automatically have more authority when you describe yourself in this way. And, it helps them to understand the investment it will take to work with you because they expect to pay a specialist more.

3. Raise your fees
Regardless of what you are charging now, it’s probably not enough. So raise your fees. Whatever your highest rate was, it is now your lowest. Take a deep breath.

You may opt to allow current clients to continue at their current rates and raise your fees only for your new clients.

4. Ask every client for a testimonial or success story
If someone experiences a breakthrough because of you, ask them to put it in writing, in audio or on video. Make it a point to ask for the testimonial as soon as they experience a breakthrough. You can ask them if you can use what they told you over the phone or would they like to send you a formal testimonial.

When highlighting your clients via testimonials, always ask if you can feature them. A “feature” allows them to be prominently displayed via your website for all of your website visitors to see, which is a win-win. You win because they are singing your work’s praises; they win because they may attract clients and prospects to their products and services.

Assignment:

1. Step 1: List all of the ways that you stand out from your peers in your industry:
2. Step 2: How can you create marketing materials that highlight how you stand out?
3. Step 3: Do your products and services focus on how you stand out? If not what adjustments are necessary?
4. Step 4: How would your clients say that you stand out? Ask every client you’ve worked with this year for a testimonial

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Does Your Incredible Factor have STYLE?-Darnyelle A. Jervey

Just to be clear, I’m not talking about the way you dress or your hair style. I’m not talking about how you enter a networking event or the way you shake a hand. I’m not even talking about your business card or company brochure.

Although each of these are important to the image you portray when you are out and about sharing your Incredible Factor with others, today we are talking about creating a STYLE that offers Solutions That have ideal clients Yearning to Learn how they can Experience working with you.

That’s right, your goal as a service-based entrepreneur (coach, author, speaker, event planner, hair stylist, attorney, trainer, consultant, etc) is to present yourself in such a compelling way that your ideal clients rise up and say, “He/she is talking to me, they can solve my problem. I can’t afford not to get their solutions.”

You MUST become a problem solver.

If your Incredible Factor is not solving a problem in the marketplace, you have no STYLE and if you have no STYLE you have no clients, no income, no business.

When you lack STYLE, people look at you funny and your phone doesn’t ring. No one wants to spend time with you because they are afraid others will see them in your presence. They see spending time with you as a waste because all you do is talk a good game without any evidence to support it.

If you truly want your passion to produce a profit, then you need to create compelling marketing materials that create an eruption in the lives of your prospects. They will be ready to do anything and pay anything to finally solve their problem because you are showing them the solution.

Successful entrepreneurs have figured this out and they have taken their STYLE to the next level. They are using their Incredible Factor to serve the world in a big way because they realize that people need their Incredible Factor, just like people need yours.

Your job is to first get STYLE and then to share it so it begins to attract your ideal clients and grow your business. Remember the universal law of business “find people who are currently experiencing the problem that you solve who are ready RIGHT NOW to pay for a solution”? This is the key to closing another client, getting booked for one more speaking engagement, being referred to plan another event, etc.

Want STYLE:

1. Develop a mindset that allows you to get out of your own way and focus on sharing your STYLE with those who need you. 95% of everything is attitude [mindset] only 5%, which is fully teachable and transferable, is skill.

You should get excited; yet, FEAR shuts many people down (perhaps even you) because they have a self-sabotaging mindset and they can’t see beyond their own mess. As a good friend of mine says, “get out of your head and into your heart.” That’s where your Incredible Factor does its best work. That is where you realize the intrinsic value you offer to the lives of others.

Your EGO keeps you afraid of what having STYLE will mean and therefore your business suffers, which means your family suffers as well. I know that you didn’t go into business to suffer; you went into business to make a profound difference and share your STYLE with others.

Your Incredible Factor has absolutely nothing to do with you; it is about and for others to be served in a big way. When you lack confidence and believe that no one wants to work with you or you buy into the lies you’ve been told for a very long time, (no one wants your product or service, you are not qualified for the business you have, people will know you’re a fraud, etc.) your STYLE quotient goes way down. It’s true; people want to work with experts who know they have STYLE and gladly share their STYLE so they can be enriched, empowered and informed and most importantly so their problems can be solved.

2. Get clear on the problems of your ideal client. Get clear on how you solve those problems. Get testimonials to support the results you say you offer.

If you are not sure what you do for your clients, ask them. I’m sure they’d be happy to tell you.

Consider sending a survey to determine what they need to go to their next level as it pertains to the services you provide. Go back through your client folders and look at the notes you’ve made after their initial consultation and as you worked directly with them. What did you uncover?

Also, look at your top 5 clients; you know the ones that if you could get 100 more of them, you’d be set. What do they all have in common? What was their problem? What brought them to work with you? What did you do for all of them? Did they consistently share how your ideas and advice with others that made a difference in their lives? Did they refer others to work with you because you solved their problem?

Sidebar, if you cannot answer these questions or you don’t like the responses, I recommend investing in a business coach or mentor to help you identify the answers to these questions.

If you want STYLE, you’ve got to be willing to say, “I need help,” and invest in your business to get it. Remember, if you don’t invest in yourself to solve your problems, clients will not invest in you.

3. Determine what questions you can ask to engage your ideal prospects. In my world, we call these “pull marketing questions,” because they “pull” them in to your solution to their problem.

If they come on their own, you don’t have to beg and plead or lower your prices to get them to join your program, become your client, etc.

What can you put on your website, business card, include in your 30-second commercial that will let ideal prospects that are listening, reading, following you, know that YOU have the solution they’ve been searching for?

4. Once you get clear on their problems and your solutions, to enhance your STYLE, offer a high-value, high content irresistible free offer for them to get tuned into your STYLE.

People love to buy but they will only buy when they know you, like you and trust you. Perhaps a free tele-class (be sure your title and content is results oriented NOT processes focused.)

People don’t care how you do what you do, they care about results. If you can show them consistently that you are the ONLY solution to their growing problems, they will begin to say “I like your STYLE.”

5. Share your free offer everywhere so that they can self-select to learn more and once you’ve been given an audience with them, use your STYLE to solve their problem!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Describing Your Incredible Factor for Results-Darnyelle A. Jervey

Many of you have heard it said on numerous occasions that "life & death lie in the power of the tongue." I certainly subscribe to this statement. And what's more, how you describe your gifts and talents to others is a direct correlation to giving your Incredible Factor life or eulogizing it.

Think about it. When you get the chance to introduce yourself to someone, what do you say and more than that, how do you say it? Do you take the opportunity to celebrate your success, or do you downplay your accomplishments because you don't want to appear "self-centered"? Invest in a coach or mentor to show you how to describe who you are so that it produces profit. I'm available to help you turn your passion into a profit when you are ready to play BIG.

Are you using the power of your tongue to describe your Incredible Factor so others see you as the ONLY solution to their growing problem?

I work with many clients and when they come to me, they are so unsure of how to describe their Incredible Factor in a way that creates clients, income and freedom. I'm going to share with you exactly what I share with them. Many of them are "gun shy" when it comes to highlighting their success for others.

Let me put it this way, if your Incredible Factor's purpose is to create income on a full or part time basis, then you've got to get clear on exactly how to describe what you do so others see you as the only solution and prepare to take action to get you to solve their problem. Here are my tips:

1. Focus on the benefits you offer and the solutions you provide and NOT the actual process you take clients through. If you focus on anything other than the results you provide, you are being self-centered and even though you are talking about your Incredible Factor, it's about them, not you. You already know you're the bomb but because they do not, you may self-destruct. We want others to feel the impact of your explosion. Trust me, it works.

2. Determine exactly who benefits from your product or service, that's right, I'm talking about identifying your ideal client. Not knowing this is a serious mistake. If you are naive enough to believe that you help everyone, that may be why your Incredible Factor is not paying off in the form of clients or income. You must identify the one exact person who has the problem that you solve and who is ready to spend money RIGHT NOW to solve it. Period. Anyone else who hears you describe your Incredible Factor and takes action is butter.

3. Create a power statement that includes: your company name, the problem you've identified, your gift, those who benefit from your gift and the problem you solve. Use the following formula to ensure it is widely effective: I help X do Y so that they can Z. x=ideal client, y=problem you solve, z=the result they achieve.

4. Have a client success story that illustrates results ready should time permit. I recommend making it one with quantitative results. Remember the 5 motivators and ensure that the problem you solve and the success story you choose touches on at least one.

5. Be passionate and enthusiastic. If you can't get excited about Your Incredible Factor don't expect anyone else to.

Once you are done describing your Incredible Factor, ask them what they do and ask them what challenges they are currently facing. Listen to determine if you can solve their problem. If you can, speak up!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Does Your Incredible Factor Offer Options? - Darnyelle A. Jervey

When new to business, let's admit it, many are wet behind the ears. Despite previously corporate success or advanced degrees, the thought of running a "from scratch" business is a new experience, which is often scary and filled with challenges. Of course, you know that you need clients. And also, it is your desire to present your Incredible Factor in the best possible way.

Your Incredible Factor is your "secret sauce" and signature business move that positions you as the ONLY solution to your ideal client's problem. Many solo-professionals, upon starting their business provide only one option for prospective clients and prospects can take it or leave it.

Let's be clear, most people will leave it and that will leave you feeling inadequate and unsure of you ability to effectively offer the results you know in your heart that you can offer. Because your goal is to move from passion to profit, you must shift the way you think of what you offer your clients.

Sound familiar? It probably does if your Incredible Factor doesn't currently offer several options, at least three, for people to work with you.

I don't want that for you. Today, I'm clear that you've got to offer options so that your clients can find a place to fit into to solve the problem that they have using your products, services and systems. So how do you present them in such a way that they invoke your prospects to take action and ultimate move you from passion to profit?

If you want to attract more prospects and turn them into clients who pay, you've got to give them a few different options - people LOVE options because they feel like they are in control of the buying decision. Think about it, you go to the supermarket to buy laundry detergent and you are not married to any particular brand, you see all your options and make the best choice based on a series of variables. Well, your prospects are no different; they want to be presented with options so that they can make the best choice for them. It's your job to give them what they need to decide to buy from you.

When I began to offer a few different options, I began to sign up more and more clients for my programs and I know you can get excited at the thought of doing the same.

Here are my recommendations:

1. Offer different price points of service so that there is one for every budget. Take away value as you reduce the price. Think about having a super size, large and regular option. Build your super size option first with everything that you can offer and scale down from there. As the price reduces, so does the value and the offerings. This will allow you to feel comfortable with your pricing because you've got varying levels for them to get on board to work with you. Many will go for the super size option but others will select your regular option. And no matter which option they choose, it's okay! And that, Incredible One, will improve your confidence and ultimately grow your business.

2. Provide some form of incentive or bonus if they choose your super size option. Offer something irresistible that makes the super size option more desirable and the ONLY option if they really want your Incredible Factor to solve their problem.

3. Give your options results-oriented names so that the prospect can get clear on what they can expect from each option.

4. Describe what's included in each package and share the price at the end, telling them that they can pay in full OR make payments. You want to consider and work on the prices until you feel comfortable offering what you will offer at the price that you set. There's no right or wrong price; it's based on what you feel the value and services each option will provide are worth in the marketplace. Hint: The more private or one-on-one time you offer, the higher the price should be.

5. Study your options until you feel good and can say them without stuttering or flinching, especially when it comes to telling them the price and when you are ready, start offering your new and improved options to your prospects.

Trust me, following these simple steps will give your Incredible Factor options and increase your client count almost instantly.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

7 Quick Tips for Adding More Value to Your Products and Services--Darnyelle A. Jervey

In order to consistently attract ideal, paying clients, it must become your mission to ensure that everything you do and offer to your ideal clients exceeds their needs and expectations. Gone are the days when you can get away with an attempt to solve a problem, today you MUST be the clear solution and add enough value to stand out amongst your peers in the industry. Gone are the days when "just enough" will lead to an influx of ideal clients. In today's marketplace, you must go above and beyond if you want to keep a steady flow of ideal clients on your roster.

Exceptional customer service remains a top reason why people return to a previous supplier for a new repeat or additional service. Despite what economists tell you, people are still buying, but if you want to be the recipient of your ideal client's spending dollars, you must add value.

If you're not getting the response you want from your ideal clients it is because you've not fully expressed the value of your product or service in terms that makes them want to buy right now.

When the focus on your business practices include adding significant value to your ideal clients, you will increase your brand perception - that is, the way others see who you are and the value you add in the marketplace. As your brand perception increases, you are also earning brand equity, just like equity in your home, increases the value you represent in the marketplace, consistently over time.

When it comes to adding value, your goal must be to offer additional items or services that do not take additional time for you. It is very likely that right now, in your business inventory, you've got tons of products, services and value-add items that are just sitting there collecting dust. If you were to dust them off and prepare them to be used by new and existing clients, you'd find yourself a lot busier than you may be right now.

When we are looking for new money opportunities in our businesses, more often than not, the tools to get more are right in front of us. Because we are accustomed to looking at what we offer, we often miss the "value-adds" that we have had access to since the creation of our business.

This is why participating in masterminds or having a coach can be a valuable addition to your business plan. An outside person looking into your business will quickly identify the value adds that you already have that will cost you no additional time or effort to make available to your ideal clients.

So, how do you create more value and increase your brand equity, ensuring return clients and more referrals than you ever thought possible? Consider these quick tips:

After you create products and services for your clients, ask yourself these questions:

1. "How can I add value to this offering to ensure that my ideal clients will be satisfied, keep returning for more and share me with others they know who have the same problem they used to have?"

2. "What do I have sitting in my inventory that would further enhance the experience my clients get when they work with me?" Note: these items add value but do not increase your work output.

3. "How can I create value that will increase my Top of Mind Awareness amongst my clients?"

4. "What are five little things I can do now to add up to the unassailable difference that I offer to my current clients to get them to upgrade their level of service with me?"

5. "If I were my ideal client, would this add enough value for me to take advantage of the offer?"

6. "What would I want to make me open my wallet over and over again to purchase my products and services?"

Here are some of my favorite quick tips to add into your products and services to add more value, increase your ideal client count and grow your business:

1. Add a gift with purchase component to your service offerings. Think like a make-up counter, when your clients spend a certain amount, offer them something for free. The gift should be something you've already created: like a book, audio CD, DVD, etc. No additional time should go into supplying this item when a client makes a specific dollar amount purchase.

2. Offer a product sampling with a coupon should they decide to buy the full-sized offering. A great way to do this is by offering a sample session for 15 minutes - at the end of the sample session sell them on getting the full hour session.

3. Offer a "done for you template" as a bonus for your consulting services. There are many things that you do easily and effortlessly that others wish they could do. You've probably already created your template; offer it as a free bonus when they become a new private client.

4. Re-purpose some existing content in the form of a free report or audio download as a bonus when someone becomes a client. Everything you do should be recorded, which can easily be turned into a transcript, free report, article, etc. Because you've already done the work, it's easy for you to offer, but it will mean the world to your client.

5. Create a referral incentive program to let your ideal clients know that you are not only accepting new clients but if they refer you to a new client, they will earn a special incentive like more private access to you, an additional product or a significant discount on a future purchase.

6. For your top-tier clients, offer them a significant discount to attend a live event.

7. If you offer phone sessions with your clients, give them the recording for free - your clients will LOVE you if you do this as they will be able to listen back to the value you add and solutions you offer over and over again.

Final thought: It's important to ensure that every time you work with a client, they give you a testimonial based on the results you offered to improve or resolve their problem, which ultimately can be used to further add value to others. People love to know that other people with their problem found value working with you. Highlight those testimonials and success stories on your website, in your e-zine and wherever your ideal clients might see them.

Here's to adding more value!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Walk it Out Wednesday - Darnyelle A. Jervey

Happy Walk it Out Wednesday. Today, I have one radical thought for you. Why not walk as if everything will go right, exactly as planned and work in your favor? In my PACE Method (r) I describe in detail the principles of an enthusiastic expectation.

"Expect great things and great things will happen." Mary Kay Ash

We spend way too much time in fear...assuming that the outcome is going to be less favorable. But there is no evidence to support that thought process. So today, Walk it Out Wednesday, walk as if all is well. Actually, it IS well.

How would your life change if today, you worked and walked like what you desire to do is already a success?

Be Incredible,
Darnyelle

Prevent Your Incredible Factor From Being Stranded - Darnyelle A. Jervey

As I mentioned in my weekly e-zine, The Incredible Factor, as I returned from my 10 day Mexican paradise, I found myself stranded....Yes, stranded, with our first flight delayed by an hour, our flight back into the US couldn't wait for us and we wandered from representative to representative for 3 hours before someone finally took ownership for the error made by the airline and helped us.

Durin this time, some of us on the journey were becoming frustrated. Some of us, our energy was spent. Me, I remained cool because my Incredible Factor focuses on things I can control and lets others control those things that I can't. That's right, I made lemonade with my fresh Mexican lemons. Did it suck, sure. But what could I do, except heighten the situation and help those who didn't help not want to help because I was upset, yelling, uncompromising?

Maybe you've found yourself in a predicament a time or two where you've felt stranded. Your hands were tied; you couldn't alter the outcome on your own and maybe you didn't respond like I had. Maybe you got frustrated, maybe you yelled...maybe

To help you going forward protect the integrity of your Incredible Factor - your Brand, allow me to share a few powerful tips with you.

S - Stay calm; allow yourself to focus on what YOU can do to improve the situation. (Be positive, add value)

T - Take as many deep breaths as needed to center yourself and shift your negative energy to positive life affirming energy. Remember the Law of Attraction - your thoughts (good or bad) become things...being upset can prolong your condition.

R - Reaffirm who you are and speak boldly that everything will work out. I kept saying that over and over....and guess what it did...we were on a flight to Miami and all was well....

A - Always be accurate. Ensure that you do not fabricate the facts in a heightened situation doing so questions your integrity because you know the truth and it can not have the affect on those attemtping to serve you during the altercation.

N - Notice your surroundings; you never know where your next client will be...I met a Dr from the Bay Area in the airport and she and I are having a chat next week on how she can benefit from having a life coach - Sidebar - your Incredible Factor is always working; be ready. Now if I was yapping angrily and yelling do you think I'd have been able to set up that meeting? Not even as good as I am would I!

D - Decide to remain calm; everything in life is a decision. Decide that getting upset will not serve anyone but yourself and your Incredible Factor was created to serve others. Even in our errors, we (others) deserve to be respected.

E - Escape negativity. When you are traveling with others who become negative, walk away or hold your tongue. Remember what you speak about you bring about. Your delay may be extended just because you jumped in while your partners in crime were badgering others or talking about how they thought the situation is going to play out: "They're never going to fix this in time, we're going to be stuck here." Trust me, hold your tongue - life and death is in it.

D - Do express gratitude at every turn. Maybe the delay is truly working in your favor....be grateful for everything that comes your way...it will shift your mindset and enhance your Incredible Factor.

If this seems far fetched for you, maybe a life coach can help you find the balance to minimize stress in your life. Maybe....

Be Incredible,
Darnyelle

Darnyelle A. Jervey is the founder of Incredible One Enterprises, LLC for more information or to receive her weekly marketing, branding and mindset empowerment E-zine, The Incredible Factor, register at http://www.incredibleoneenterprises.com
(c) 2010 by Darnyelle A. Jervey All Rights Reserved.

Get Your Incredible Factor Back in the Game - Darnyelle A. Jervey

Part 2 in the series on how to prevent fear from blocking your Incredible Factor

Are you watching the NBA Play-offs? Are you excited to see the Lakers and the Celtics battle to the end? Has the renewal of the age-old rivalry gotten you excited? Just as there's lots of pass interference in basketball, there is pass interference in your life and business. This week's Incredible Factor Article is all about Pass Interference. Please note I'm aware that "pass interference" is a football term....but work with me! In the spirit of the NBA Finals, I got to thinking....

How many times have you interfered with passing your product or service on to your prospect because FEAR crept into the conversation just as it was time to make your pitch? How many times have you come to a screeching halt because you didn't want to seem salesy, although you knew your prospect needed what you've got to offer? When was the last time you had the perfect line prepared but decided they wouldn't think you were authentic and instead went against your gut and intent and left with the very product or service you declared you'd sell?

Pass Interference is nothing more than letting the fear of going out of bounds keep you from playing the game. (Of course you know I had to keep with the basketball theme! Pass interference is the fear of failure, the fear of success, the fear of talking to new peopl.e, the fear of making a mistake....it's got to stop. You are blocking yourself. Typically pass interference involves another player, but you Incredible One are interfering in your success all by your lonesome. That's right, The only one who can change your situation is you.

Well, as promised, I've got some strategies that will help you to stop interfering with passing your product or service onto your ideal client. Yes, ideal client. if you are attempting to pass to someone who is not your ideal cleint, they will not accept the pass, so...

First up... Get clear on who your ideal client is. This has nothing to do with fear per se, but it is a necessity if you want to score points and win the game of growing your business. Despite popular belief, you cannot help every and anybody. There is an exact, specific profile of your ideal client. See the blog from last week for more information on how to do that.

Now on to eliminating Pass Interference:

1. Determine the root cause of the block. What is really holding you back? What limiting belief or self-sabotaging thought has infiltrated the game? Is is fear of rejection - you've gotten so worked up that you believe that they will reject you and so you go sit on the bench?

2. Think of a time when you thought you'd be rejected but you pressed through it, completed the task and in the end you weren't rejected. In fact, you were embraced and loved on. How does recalling that time make you feel? How will reminding yourself of that time help you face this fear today?

3. Ask yourself, "Where is the evidence that I will be rejection if I share my Incredible Factor with my ideal client?" Write down ONLy concrete evidence. Are you surprised to see that there is no evidence?

4. Take a deep breath, close your eyes and repeat after me: "I am a gift to the world. My ideal client needs my products and services to live their best, authentic life. I am in service to others and therefore living my passion when I own my incredible and share it with those whom I serve.

5. Visualize the exchange the way you intend for it to go. Be clear on each detail and speak in positive, present tense. This will allow you to act as if it has already happened.

6. Write down each benefit others will receive from your product or service.

7. Remind yourself that "no" simply means "next." As I've heard it said for many years, one monkey will never stop the show. One player fouls out and the game goes on.

8. Take a deep breath and repeat again, "I am a gift to the world. My ideal client needs my products and services to live their best, authentic life. I am in service to others and therefore living my passion when I own my incredible and share it with those whom I serve."

9. If you can't let the fear go, feel it, acknowledge it but refuse to allow the fear of going out of bounds and fouling out of the game keep you from playing.

10. Do it anyway....period.

Repeat as needed

(c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Darnyelle A. Jervey is a life & business coach, committed to imparting skills, strategies and solutions to define and unleash the Incredible in you. Darnyelle coaches on marketing, mindset, movement, branding strategy and empowerment to prepare her clients to share their gift for the world.

Pass Interference: What's Blocking Your Incredible Factor? Darnyelle A. Jervey

Part 1 in the series on how to prevent fear from blocking your Incredible Factor.

Okay, I'm the first to admit that I love some basketball... with the Lakers and the Celtics (the ultimate rivalry revisited) going on now, I'm loving it. There's just something about the play offs....You know the object of the game, use defense to minimize the other team from scoring, in offense get to the basket by any means necessary.... you know, score the points, make it happen. Please note that I'm aware that "pass interference" is a football term, but work with me...

What is the offensive strategy of your Incredible Factor? How do you endeavor to turn a prospect into a client? What, if anything is stiopping you from getting to the whole - making the prospect a client and offering a full range of products and services to meet their every need?

When we take this same approach and apply it to business, our goal becomes get the product or service in the hand of our ideal client by any means necessary. We must articulate our value and the results we provide by any means necessary so that they will see us as the only option with which to do business. Unfortunately, more often than not, we get blocked. As we begin to set a pick and look down the court for who will receive our pass, we get plagued by fear and as a result, we get caught off guard and the pass is blocked - interference presents us from being able to effectively close the sale and we are left holding the product that we so needed to leave with our prospect. No foul, no shot. sent packing to nurse our wounds.

Many get caught up in the hype of the game - the pursuit, the goal fresh in our mind, yet constantly stopped by the opponent.... lacking an effective strategy to turn a prospect into a paying client.

For many of my clients over the past couple of weeks, the opponent to which I refer include FEAR, lack of confidence and unbelief in the worthiness of a new client who is ready to pay what they are worth. I'm blessed to work with some pretty incredible clients. They've got talent, they are changing lives, yet they are afraid of what would happen if they really lived their dream and changed the lives of many. They invoke self-sabotage; they are the proponents of the pass interference they experience when attempting to pass their product to a new client. The fear they feel has the tendency to BLOCK their Incredible Factor. It is difficult to perform at a level that says "I'm Incredible," when you are afraid that who you are will be compromised in the transfer.

It's not enough to believe that what you've got the world needs. You must take that initial thought and back it with effective strategy and dream team talent (coach, VA, interns, supportive circle of influence, etc) to get into the game. Your Incredible Factor is a holistic approach to not only identying your gift and passion, identifying who needs it and developing the marketing, mindset and movement to ensure that others understand that they need your Incredible Factor.

What's blocking your Incredible Factor? When you lack the confidence to look ahead and begin to develop an effective plan for mitigating the voices in your head that are attempting to talk you out of your birthright, you will get blocked, the pass will not be complete you will be left holding the product.

Today, take some time to identify what's really blocking your Incredible Factor. Giving it a name - FEAR - is it fear of rejection, fear of success, fear of making a mistake? Whatever its called, it needs to exit stage left. It's got to go. Your clients are waiting for you. Stay tuned for my next post on ways to STOP Pass Interference allowing you to successfully get down the court and slam dunk everytime, converting more prospects into clients and getting closer to living the life of your dreams.

Be Incredible,
Darnyelle

Darnyelle A. Jervey is the founder and CEO of Incredible One Enterprises, LLC, a full service empowerment firm committed to imparting skills, strategies and solutions to define and unleash the Incredible in you through coaching, keynotes, seminars and workshops. For more information, visit http://www.incredibleoneenterprises.com

(c) 2010 Darnyelle A. Jervey. All Rights Reserved.

Is Your Incredible Factor in a Holding Pattern? Darnyelle A. Jervey - Speaker, Coach, Author

I flew to and from Atlanta this past weekend to deliever a new workshop, The Incredible Factor. I had a blast and the small but mighty group of women got just what they needed in those 4 hours to produce a mindset shift that would allow them to turn their passion into profit. Each of the ladies has reported a significant shift giving themselves permission to Own their Incredible Factor.

On the way to and from Atlanta, we were delayed because of the weather. Essentially, we were in a holding pattern. We were unable to modify the current events, we were foced to wait. While people around me were frantic for one reason or another, I sat peacefully...what quickly entered into my heart was that "delay is not denial." Afterall, I was coming back to my home in Delaware...just a little later than I had expected but I was okay with that....I believe that we should focus on what we can control, not what we can't. I remember one particular gentlemen. He was livid. Mad about the extra 45 minutes of "down" time, he scoured at the airline attendants at the gate. Sometimes, for reasons we cannot comprehend, we get delayed. Instead of embracing the delay because it is working in our favor, we become belligerent and produce a negative emotion that attracts more of the same in life and business. That, Incredible One, is what they call a holding pattern.

What I've realized in working with a few of my business coaching clients and traveling for speaking engagements recently is that many people have somehow gotten their Incredible Factor stuck in a holding pattern. Bottom line, they are stuck. They've been doing what they've been doing and settling for the results they've been receiving. They've not gotten clear on their value and their ideal client and as a result they are stuck, fearful, unsure, confused...holding for a change to come but completely unaware of how to usher in that change.

The universe can not restore your Incredible Factor and turn your passion into a profit until you get clear by releasing yourself from fear, guilt, confusion, inauthentic activity and lack of integrity.

What are you holding on to that is preventing you from getting what you want? Is it control because you fear that a cleaning lady can't clean your toilets as well as you? If you want to play big, learn how to pay someone else $5 to $100 so that you can do what must be done to Unleash Your Incredible Factor. I believe that we should focus our attention on IPA's - Income Producing Activity and the last time I checked having to sort the mail, clean the toilet, even organize your desk wasn't paying big.


When your Incredible Factor is in a holding pattern, it cannot produce the reward for those whom you serve. Take a delay that is not self-imposed as a blessing, sit peacefully and clarify your purpose and intent of what to do when the delay is over. And more importantly REST. Most of you work too much anyway, so a few minutes with no plans might actually lead to a mindset shift that can make the time you are working more productive...how would more productivity enhance your Incredible Factor?

If the delay is self-imposed, seek help immendiately. Find out what is causing the holding pattern. Regardless of its intent, a coach will be able to refocus your energy to lift the delay and get you back on your way to fulfilling your purpose and serving others with your gift.

Be Incredible,
Darnyelle

Darnyelle A. Jervey is a certified life and business coach committed to imparting skills and strategies to define and unleash the Incredible in the lives of those who are sick and tired of playing small, after big results in life and business. For more information on How to Use Your Incredible Factor To Quantum Leap in Life & Business, visit http://www.incredibleoneenterprises.com for a FREE audio download of Darnyelle's high-content, high-value CD.

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Don't Stradle the Fence - Darnyelle A. Jervey, Speaker, Coach, Author

A few years back I use to hear this song on the gospel station called, "You Can't Stradle the Fence," and as I was preparing today's blog, that song came rushing back to me.....

For all intents and purposes, I'm, of course, referring to your Incredible Factor. And your Incredible Factor cannot stradle the fence - either your gift adds value or it takes away from the value in others (I guess you could argue if it does the latter then it's not a gift!) It cannot do both and you shouldn't want it to.

As you are out and about "doing you" take the time to ensure that every interaction adds value...your Incredible Factor (brand, gift) doesn't get a day off. ...Be authentic, people can see through your fakeness a mile away. Be genuine, smile, laugh, have fun, play up your passion and engage fully in every interaction as if the person with whom you speak has a sign that says "Make me feel Incredible," Apply your gift consistently and watch your followers and interactions grow because who you are is consistent and others are getting to know, like and trust who you are and the gift you offer to the world.

So to prevent your Incredible Factor from Stradling the Fence,

1. Get clear about the gift you offer to world
2. Review your daily activities and assess what activities are inconsistent to your gift
3. Make a non-negotiable decision to make adjustments where appropriate
4. Enroll the help of a coach to help define and unleash your Incredible Factor

Still stradling the fence, no worries. I have a solution coming for you real soon that will help you leverage your Incredible Factor and go from passion to profit when you get clear and systematize what it will take to share your gift with the world. In the mean time, get your F.R.E.E. copy of my CD "how to Use Your Increddible Factor to Quantum Leap in Life & Business" on this page or my company website: http://www.incredibleoneenterprises.com

Be Incredible,
Darnyelle

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Is Your Incredible Factor Authentic? - Darnyelle A. Jervey - Coach, Speaker, Author

One thing I can't stand is fake people. We all know them, they are all over the place. They as I say are people who sing in the choir....everything is "me,me,me,me,me" Can't you see right through those people?

Oh, I hope that you are not one of them....sorry but it's time that you stop singing that solo and start to invite others to be a part of your experience by positioning your Incredible Factor authentically.

Your brand, your product or service, your gift is a reflection of the best or worst of you....and if you don't spend time Inspecting the Incredible...you may miss the mark on ensuring that your marketing and branding efforts attract more clients and lead to the quantum leap you wish to experience in your business.

As a coach, I have a recommendation that can help you. Get to a quiet place without the distractions of your world - no tv, radio, blackberry, Ipod, etc. Just you, your heart and a notepad. Take a few deep breaths to center yourself and clear your mind and pallet of all that was happening in and around you.

Repeat after me: I am offering an authentic gift to the marketplace which is loved, purchased and enjoyed frequently.

Then the work begins: ask yourself a few poignant questions and answer them from your heart space, fully centered on your Incredible Factor - the gift you offer the world.

1. What three words do you want your gift to invite the world to experience?

2. What three words would others (previous clients, etc) use to describe how your gift makes them feel?

3. Are those three words consistent with what your Incredible Factor means to the world?

4. How can you make modifications that tap into the core of you and reflect your gift in its purest, most authentic form for others?

Struggling to answer these questions and relate them back to your gift? No worries, I will be introducing a solution to you real soon. In the meantime, get a F.R.E.E. copy of my CD - how to Use Your Incredible Factor to Quantum Leap in Life and Business. It's changing lives, you should be next. Visit http://www.incredibleoneenterprises.com for details and to register.

Be Incredible,
Darnyelle

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Who Needs You? - Darnyelle A. Jervey - Coach, Speaker, Author

It's been a busy few weeks - I've doing a lot of training, coaching and consulting with entrepreneurs on marketing and mindset and there's a common thread that has run through each interaction, workshop, talk or coaching session: When you don't know who needs you, your gift, your product or service, it's like fishing for a needle in a haystack. You're like a ship without a sail going back and forth with no direction. You are trying to be all things to all people.

STOP.

Many entrepreneurs really get nervous when you start talking about developing a niche market because they think that you are trying to stunt their growth before they even get started....

Quite the contrary, as they say - when you niche, you get paid for your gift!

Your gift is NOT for everyone - I don't care what you think, trust me it's not. There's a distinct group of people (men, women, youth, etc) who will benefit from YOUR Incredible Factor. They are desparate for it. If they don't get what you've got RIGHT NOW, life as they know it, is over!

So how do you find these people?
This week: spend some time in a quiet place seeking clarity:

1. Get clear on what your Incredible Factor{IF} (your gift, your product, your service)is AND who it is for AND how you want to use it to serve others.
3. Get clear on the pain, struggle, issue your IF eases and/or eliminates for your perfect client/customer.
4. Get clear on what your perfect client/customer wants and needs and how your IF is the perfect answer to their want/need.

No, I didn't miss number - 2. Write all of your answers down.

That's enough for this week.

PS - Need help finding your niche - no worries I've got a new program coming real soon. It will cover mindset, mission, marketing and movement to take you from passion to profit! Stay tuned....

Be Incredible,
Darnyelle

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Your Incredible Factor IS Necessary - Darnyelle A. Jervey - Coach, Speaker, Author

When I woke up this morning, realizing that my mission is bigger than me, I became overwhelmed with a since of urgency to share a quick message with you. It's Free to be You Friday - there's so much bondage when we try to be like someone else. Be free, love the skin you are in, love the contribution you make, love what makes you uniquely you.

I use to hate my name - no one else had it and it was close enough to Danielle yet everyone mispronounced it so that made me feel even more insignficant - Blah, Blah, Blah....what holds up back are the stories we tell ourselves.

Today, I love that very few people have my beautiful name which means "the secret place where dreamers go to dream" - how HOT is that?! It's okay, you can say it, It's HOT! (smile)

Can I share how grateful I am right now. I am so elated for the time and space that I hold in this abundant Universe.

It is so Incredible when you realize that you matter, that the purpose in your heart was given to you not to taunt you but to make you stretch to see what may seem impossible as the reality - I'm Possible....what you desire to do, for whom you desire to do it, is not only possible, it is non-negotiable and mandatory.

Yes, your Incredible Factor is necessary. People need your gift. People are hungry for what you have to offer the marketplace. People are craving your passion, your secret sauce, your exact way of doing what only you were created to do and that is a serious matter. It's so serious in fact that I have become completely committed to helping you define and unleash it - in your life, in your career, in your business.

Your Incredible Factor is YOUR PACE - Purposeful Passion, Attitude of Abundance, Consistent Confidence, Enthusiastic Expection, and YOUR Vision, Tenacity, Mindset, Swagger, Secret Sauce, Authenticity, Courage, Fearlessness, Servanthood, Gifting, Story.

Do you desire to get ahead at your company but lack the skills, strategies and solutions to make it happen?

Are you wondering why no one is knocking down your door or ringing your phone incessantly ranting for your products and services?

Is there something about your life that tells you that the core of you - Your Incredible Factor - is undefined or off center?

Do you realize that it is only when we acknowledge and tap into our Incredibleness (greatness, potential) that we can exhibit our Incredible Factor for the world?

You can unleash your incredible Factor, I can help.

Right now, if you go to http://www.incredibleoneenterprises.com you can get a special gift to help you get the party of your life started - a F.R.E.E. Audio Download - How to Use Your Incredible Factor to Quantum Leap in Your Life & Business. It's high value, high content and it's yours now for F.R.E.E. You're about to discover what you can do RIGHT NOW to be one step closer to standing out in any crowd.

Be Incredible,
Darnyelle

Darnyelle A. Jervey is a certified coach, speaker and author committed to offering more than just motivation. She imparts skills, strategies and solutions to define and unleash the Incredible in you. For more information, visit http://www.incredibleoneeenterprises.com

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Oprah, Naomi and the Incredible Factor - Darnyelle A. Jervey - Speaker, Coach, Author

Recently, I was watching Oprah and she had SuperModel Naomi Campbell on the show. Naomi talked of many things that have transpired in her life but what stood out the most to me was:
1. She had a desire to find an inner peace and beauty that matched her outer beauty. (Her Incredible Factor)

How many of us could say that this is also what plagues you? There was definitely a time in my life when I could - about 8 years ago to be exact. To the outside world, much like that of Naomi's , I had it going on but inside, where it counts, it was dark, desolate and scary. I was afraid of truly becoming that which I really desired to be.

So what changed?

I got to know the lover of my soul and in that process many things about myself were revealed. The most important of them, that I am Incredible and that there is something about me that makes others want to be, do and have more just because they heard me share from my heart - my Incredible Factor. That I am real, authentic and that I care about empowering others, that I am more than enough and that I was given everything I need to success in my life at birth...I did the work to know me, love me, appreciate me and become the me I was created to be. Ms. Incredible One.

You are greatness. You are powerful. You are beautiful. You are a gift to the world. You are More than Enough.

As I watched Naomi, what I really think she was saying is "I want to know my purpose." I found myself wanting to encourage her, to let her know that she is already who she desires to be. She must give herself permission to be herself. I wanted to tell her how beautiful her soul is and how she is not her past and that because she has made a non-negotiable decision to stop giving her past permission to speak, it will stop. I was so proud of her transparency and honesty that she wants more in her life - a deeper meaning, a purpose alignment, the Incredible Factor.

So what does all of this have to do with all of you?

Many women feel what Naomi discussed on the show - the time is now to live your dreams and identify your purpose but many have no idea how to make it happen. Many are in jobs they hate and want desperately to get it but they are allowing the economy to be their reason to stay. Many have a hidden passion, one that will enhance the lives of others but they are too afraid of what might happen if they REALLY do what they have been secretly praying for. Many lack the knowledge of how to achieve the next level in their life, career, business and need direction to make it happen.

I'd like to help. Your purpose is your reason why. I can name counteless successful people and less often than you might think do they say, "I want to make a boatload of cash." What they say instead is "I have a dream, I know my purpose and I want to add value to the lives of others using my business to fund and expand it."

When I am doing a coaching consult often the "thing" the potential client says is missing from their life is money. Let me be clear - it's not the money, its what the money can do to help you live your dream and purpose....Big Difference.

I'm so grateful to start each new day elated that my purpose, my gift, is bigger than me and all I have to do is surrender in obedience to the laws of the universe. Incredible....

I've got a treat for you. If you go right now to http://www.incredibleoneenterprises.com you can get a F.R.E.E. CD download of How to Use YOUR Incredible Factor to Quantum Leap in Life and Business - it's high-value and high-content - filled with tips you can implement right now to began the journey of exploding your life!!!!

Through her workshops, courses, books and other products, Darnyelle A. Jervey is transforming the lives of others to define and unleash their Incredible Factor by imparting skills, strategies and solutions that lead to a quantum leap in life and business. For more information about Darnyelle, please visit http://www.incredibleoneenterprises.com.

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Never Under Estimate the POWER - Darnyelle A. Jervey, Speaker, Coach, Author

Never Under Estimate the POWER....

... of Vision - Without vision the people will perish. It's not about what you see it's about what you can't yet you know that it exists in abundance.

... of Prayer - Pray without ceasing when you are praying, you are not worrying.

... of Gratitude - it is when we live in gratitude that we experience true abundance

... of Intention - focus invites a shift that will take you to the deepest levels of growth and development and uncover your Incredible

...of Eliminating your life of toxic people - Incredible SNATCHERS come to snatch your dreams and confidence, what value can come of that?

...of Dreaming - a dream is a coming attraction for what God has in store for you.

...of a Plan - if you fail to plan, I can almost guarantee you that you will fail. It may seem like it's taking forever but remember, it's not forever, it's just for now.

...of Passion - passion means to pass i(t) on. Sharing your hearts desires with others elevates their life as much if not more than it elevates yours.

... of Service - we exist only to add value to the lives of others and to give thanks.

... of a Hand Written Note - people may forget many things, but they will never forget when you make them feel Incredible

...of the Tongue - life and death really do reside here...choose your words wisely.

...of Letting the Past Go - stop giving your past permission to speak. Enough said.

...of Purpose - when you realize why you are here, the real magic of life begins.

... of Determination - I've never read a guarantee that life would be easy...but I know that it will be worth it.

... of Failure - failure is feedback; if you are not winning, what have you learned to turn it into a win the next time?

...of the Incredible Factor - the wo(men) ought to pause, stop, stare when you walk into the room. As the Isley Brothers sang, they should be clamoring, "Who's that Lady?" If they don't, contact me so that I can show you how to activate the Incredible Factor in your life and business so that clients, business, growth, development become a mainstay in your experience.

...of You - you were born with all that you need to exceed in life. Unleash your power and watch the Incredible transform your life into a new creation, fully functional and expounding in God's grace.

Be Incredible,
Darnyelle

Darnyelle is an empowerment speaker, certified life coach, published author and consultant as well as the CEO of Incredible One Enterprises, LLC. Her empowerment firm is committed to imparting skills, strategies and solutions to define and unleash the Incredible in you. For more information, visit http://www.incredibleoneenterprises.com

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.