Get Your Incredible Factor Back in the Game - Darnyelle A. Jervey

Part 2 in the series on how to prevent fear from blocking your Incredible Factor

Are you watching the NBA Play-offs? Are you excited to see the Lakers and the Celtics battle to the end? Has the renewal of the age-old rivalry gotten you excited? Just as there's lots of pass interference in basketball, there is pass interference in your life and business. This week's Incredible Factor Article is all about Pass Interference. Please note I'm aware that "pass interference" is a football term....but work with me! In the spirit of the NBA Finals, I got to thinking....

How many times have you interfered with passing your product or service on to your prospect because FEAR crept into the conversation just as it was time to make your pitch? How many times have you come to a screeching halt because you didn't want to seem salesy, although you knew your prospect needed what you've got to offer? When was the last time you had the perfect line prepared but decided they wouldn't think you were authentic and instead went against your gut and intent and left with the very product or service you declared you'd sell?

Pass Interference is nothing more than letting the fear of going out of bounds keep you from playing the game. (Of course you know I had to keep with the basketball theme! Pass interference is the fear of failure, the fear of success, the fear of talking to new peopl.e, the fear of making a mistake....it's got to stop. You are blocking yourself. Typically pass interference involves another player, but you Incredible One are interfering in your success all by your lonesome. That's right, The only one who can change your situation is you.

Well, as promised, I've got some strategies that will help you to stop interfering with passing your product or service onto your ideal client. Yes, ideal client. if you are attempting to pass to someone who is not your ideal cleint, they will not accept the pass, so...

First up... Get clear on who your ideal client is. This has nothing to do with fear per se, but it is a necessity if you want to score points and win the game of growing your business. Despite popular belief, you cannot help every and anybody. There is an exact, specific profile of your ideal client. See the blog from last week for more information on how to do that.

Now on to eliminating Pass Interference:

1. Determine the root cause of the block. What is really holding you back? What limiting belief or self-sabotaging thought has infiltrated the game? Is is fear of rejection - you've gotten so worked up that you believe that they will reject you and so you go sit on the bench?

2. Think of a time when you thought you'd be rejected but you pressed through it, completed the task and in the end you weren't rejected. In fact, you were embraced and loved on. How does recalling that time make you feel? How will reminding yourself of that time help you face this fear today?

3. Ask yourself, "Where is the evidence that I will be rejection if I share my Incredible Factor with my ideal client?" Write down ONLy concrete evidence. Are you surprised to see that there is no evidence?

4. Take a deep breath, close your eyes and repeat after me: "I am a gift to the world. My ideal client needs my products and services to live their best, authentic life. I am in service to others and therefore living my passion when I own my incredible and share it with those whom I serve.

5. Visualize the exchange the way you intend for it to go. Be clear on each detail and speak in positive, present tense. This will allow you to act as if it has already happened.

6. Write down each benefit others will receive from your product or service.

7. Remind yourself that "no" simply means "next." As I've heard it said for many years, one monkey will never stop the show. One player fouls out and the game goes on.

8. Take a deep breath and repeat again, "I am a gift to the world. My ideal client needs my products and services to live their best, authentic life. I am in service to others and therefore living my passion when I own my incredible and share it with those whom I serve."

9. If you can't let the fear go, feel it, acknowledge it but refuse to allow the fear of going out of bounds and fouling out of the game keep you from playing.

10. Do it anyway....period.

Repeat as needed

(c) 2010 by Darnyelle A. Jervey. All Rights Reserved.

Darnyelle A. Jervey is a life & business coach, committed to imparting skills, strategies and solutions to define and unleash the Incredible in you. Darnyelle coaches on marketing, mindset, movement, branding strategy and empowerment to prepare her clients to share their gift for the world.

Do You Know Who Your Incredible Factor is Ideal For? - Darnyelle A. Jervey - Coach, Speaker, Author

When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think that you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.

As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions – forcing them to look at the areas that they probably would not have otherwise thought about. Because they can’t see the big picture and their mindsets hinder their ability to achieve business growth and success and every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.

Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.

• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps

There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.

Be Incredible,
Darnyelle

(c) Copyright 2010 by Darnyelle A. Jervey. All Rights Reserved.

Who Needs You? - Darnyelle A. Jervey - Coach, Speaker, Author

It's been a busy few weeks - I've doing a lot of training, coaching and consulting with entrepreneurs on marketing and mindset and there's a common thread that has run through each interaction, workshop, talk or coaching session: When you don't know who needs you, your gift, your product or service, it's like fishing for a needle in a haystack. You're like a ship without a sail going back and forth with no direction. You are trying to be all things to all people.

STOP.

Many entrepreneurs really get nervous when you start talking about developing a niche market because they think that you are trying to stunt their growth before they even get started....

Quite the contrary, as they say - when you niche, you get paid for your gift!

Your gift is NOT for everyone - I don't care what you think, trust me it's not. There's a distinct group of people (men, women, youth, etc) who will benefit from YOUR Incredible Factor. They are desparate for it. If they don't get what you've got RIGHT NOW, life as they know it, is over!

So how do you find these people?
This week: spend some time in a quiet place seeking clarity:

1. Get clear on what your Incredible Factor{IF} (your gift, your product, your service)is AND who it is for AND how you want to use it to serve others.
3. Get clear on the pain, struggle, issue your IF eases and/or eliminates for your perfect client/customer.
4. Get clear on what your perfect client/customer wants and needs and how your IF is the perfect answer to their want/need.

No, I didn't miss number - 2. Write all of your answers down.

That's enough for this week.

PS - Need help finding your niche - no worries I've got a new program coming real soon. It will cover mindset, mission, marketing and movement to take you from passion to profit! Stay tuned....

Be Incredible,
Darnyelle

Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.