5 Keys for Backing Away From the Incredible SNATCHERS--Darnyelle A. Jervey

Okay, I know that as you read the title of this article, you were like, “what in the world is an Incredible SNATCHER?!”

An Incredible SNATCHER is anyone who has been Sent to Negate All Talent and Confidence that Has been Earmarked and Reserved for your success.

That’s right, this article is all about eliminating the haters, naysayers and dream stealers who make it their mission to derail your destiny, pummel your purpose and prevent you from living your passion.

Now, many of you are allowing what the Incredible SNATCHERS have to say to keep you from playing big…they don’t like that you’re succeeding, you quit your job and are making entrepreneurship look effortless, etc. Well, I am admonishing you this week to once and for all stop allowing yourself to be stifled because of what they think of you. Honestly, when you realize that their purpose is to stop you from serving the world in a big way, I think it will make it easier for you to back away.

For one minute, close your eyes and imagine that you are a star in the sky on a dark summer night. In fact, in this visualization, you are the only star. If, because of your Incredible SNATCHERS you dim or completely turn off your light, the world would be in darkness. You, not shining to full capacity would prevent others from being able to see their greatness. Now open your eyes, and ask yourself if you really want that to happen?

I’m going to take a wild guess and state that the answer is no. So, if you’re with me, here are 5 keys that are sure to help you successfully back away from your Incredible SNATCHERS:

1. Recall your vision and mission. A lot of times we get distracted from our purpose and in that distraction we forget what we are supposed to be doing. As an entrepreneur, you are supposed to be solving problems for your ideal clients. Take some time to get to a quiet place and remind yourself of why you are doing what you do. Get refreshed so you can get back to work.

2. Complete a circle of influence review. Are you spending too much time with your SNATCHERS? Because the majority of your SNATCHERS have the same maiden name as you, it’s probably safe to say that you see them on a regular basis. What I recommend is that you complete an assessment and grade each person you find yourself spending significant portions of time with. If they add value, give them a plus. If they cause drama, give them a minus. If they don’t move you one way or another, give them a slash sign. Plus signs get to stay; minus signs need to get less and less of your time and slash signs need to move one way or the other because you can’t straddle the fence of who you share your incredible with.

3. Set clear intentions. When you set clear intentions for your life and business, you will be better able to ensure that you are holding fast to them and you will also allow the universe to conspire on your behalf to make your intentions true for you.

4. Join a mastermind group to spend time with people who are your peers in business. Sharing space with positive entrepreneurs who like you are growing a business, will give you more drive and determination to reach your goals. Remember, your income is the average of the 5 people with whom you spend the majority of your time.

5. Learn to say no. Just because a SNATCHER asks you for something doesn’t mean you have to make yourself available to offer it to them. Begin to say no to them so that you can say yes to your purpose and destiny.

Being an entrepreneur is challenging enough without having SNATCHERS add fuel to the fire. By determining which simple, yet effective strategies will work for you, you will be able to not only back away, but also bring more positive into your business so you can send more positive out to the world you serve.

To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

7 key questions to craft your ideal client profile– Darnyelle A. Jervey

When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.

I’ve watched it happen time and time again – a new small business owner gets started in business and is very excited. That excitement includes lots of confusion because they are distorted enough to believe that they are here to help/serve EVERYONE. You CANNOT help everyone, no matter how good you are. This is a very popular misconception amongst new entrepreneurs…they believe that if they target their marketing efforts by selecting a niche they will somehow be leaving tons of money on the table. The fact is, you increase your chances of earning in direct proportion to your gift by selecting a niche market. When you become clear about whom your product and service is PERFECT for, you begin to invite them into your experience and as a result of saying exactly what your target markets needs to hear to take action, you increase your chances at success in selling your products and services.

In my own business and being wet behind the ears, I tried the whole “I work with everyone” approach. A few not so perfect clients later, I realized that not only was my value and service NOT for everyone, but I reserved the right to choose who I want to serve in my business. I immediately hired a coach, that’s right, I hired a coach for one reason – it’s hard to see the picture when you are the frame. That was five years ago and now my business is thriving because I got out of my own way and invited someone in my field with more experience than I to help me develop the mindsets and marketing strategies to earn significant income.

As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions. During this process, I force them to look at the areas that they probably would not have otherwise thought about when it comes to clarifying who they want to work with. Because my clients can’t see the big picture and often their mindsets hinder their ability to achieve business growth and success, when we complete this activity every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.

Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.

• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps.

There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If, as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.

Be Incredible,
Darnyelle

To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Tips for Delivering What Your Ideal Clients Want

In today's marketplace, it is important to know that people purchase to solve problems that they have right now. Whether they buy a product or service is dependent upon whether or not the pain of the problem is so great that if they don't make a buying decision, the problem will linger and fester and get worse, causing significantly more damage. As a service based entrepreneur, it is imperative that you understand this. Unfortunately, many entrepreneurs get an idea for a product or service, get excited and begin to produce it without ever ensuring that the people the product would be for actually need and want the product as a solution. If you are creating products based on what you THINK your ideal clients want because you'd want that, STOP immediately. It's not enough to have a great product or service idea; you must be sure that you are clear what your ideal clients want and then, and only then, should you offer solutions to the exact problems that they have and are ready to buy the solution to.

It is important to note that there are seven reasons why people buy YOUR product or service:

1. They are clear that your product or service will solve their problem.

2. They, after listening to you speak or meeting you in person, believe that they need to extend their experience with you to learn more and increase their success.

3. Your product or service will make them more money.

4. Your product or service will save them money.

5. Your product or service will save them time or effort.

6. Your product or service will increase their happiness or fulfillment.

7. They believe that they will actually be able to complete your product or service, thereby getting a sense of accomplishment.

If you want to make sure that you create products and services that will be purchased, instead of collecting dust in your office, consider these 5 quick tips:

Clarify your ideal clients for the product or service you would like to create - just because someone is in need of your product or service, it doesn't necessarily mean that they will buy it. You've got to be sure of what they want and need and make sure that they can afford to buy it right now. This is why you can't just pick a target market for your products and services. You must create a niche and an avatar for your one, ideal client type. Perhaps you are a professional organizer. You understand the importance of living and working in an organized space; however, some people in your very broad target market may not have a problem with the clutter. If you want to sell your product or service, you've got to clarify who would actually pay for it and focus on sharing the results and benefits they'd achieve if using your product or service. You must identify who they are, the issues they have and what they need most RIGHT NOW to resolve that issue. Lots of entrepreneurs are jaded enough to believe that "they can help everyone" or "their product is for everyone." This could not be farther from the truth and until you clarify the exact person that your product or service is for by understanding their pain points and demographics, your product or service will be sitting on a shelf.

Survey your ideal clients - Once you clarify who would want a product or service that you offer, the best way to know what they want so that you can deliver exactly what they want and need is to ask them what they need. Seems obvious, I'm sure, but you'd be surprised how often this step gets overlooked. Use a simple surveying tool or attend a networking event where your ideal clients hang out and ask them the questions that you need to be answered so that you can create the product or service of their dreams.

Use their words - when they take the time to tell you what they want, don't get cute; use their words to create the concepts and lessons and solutions in the products or service. If they say, "I want to learn how to organize my office in 1 hour because I don't have a lot of time and need to be more productive." Create a solution called "How to organize your office in one hour to increase your productivity." For those that said that's what they want, they will jump on it and purchase right away. They'll also be impressed because you listened and gave them what they want.

Complete a test market - After creating the product or service, test it out. You can complete a test market and share the product or service with a few of your ideal clients on a trial basis to make sure that it meets their needs and it's exactly what they want. A great way to do this with lots of people is by creating a free preview to the product or service. In doing a free preview call, you can share the key concepts, speak to the pain that it solves for your ideal clients and get immediate feedback from participants to ensure that it meets their needs and wants. Because you've assembled your ideal clients in one place, it is also a great place to position the product or service by making them an irresistible offer to participate in the full version for continued learning and results.

Create a consistent marketing plan - once the product has been created to your ideal clients specifications, create a plan to get it out there where your ideal clients will see it en masse. Consistency is key in your marketing efforts and you want to be sure to maximize all marketing streams to ensure that no matter where your ideal clients are, they are learning that you are the ONLY solution to their problem and your new product or service is not only what they need but what exactly they WANT.

Do You Know Who Your Incredible Factor is Ideal For? - Darnyelle A. Jervey - Coach, Speaker, Author

When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think that you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.

As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions – forcing them to look at the areas that they probably would not have otherwise thought about. Because they can’t see the big picture and their mindsets hinder their ability to achieve business growth and success and every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.

Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.

• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps

There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.

Be Incredible,
Darnyelle

(c) Copyright 2010 by Darnyelle A. Jervey. All Rights Reserved.