Posts
When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.
I’ve watched it happen time and time again – a new small business owner gets started in business and is very excited. That excitement includes lots of confusion because they are distorted enough to believe that they are here to help/serve EVERYONE. You CANNOT help everyone, no matter how good you are. This is a very popular misconception amongst new entrepreneurs…they believe that if they target their marketing efforts by selecting a niche they will somehow be leaving tons of money on the table. The fact is, you increase your chances of earning in direct proportion to your gift by selecting a niche market. When you become clear about whom your product and service is PERFECT for, you begin to invite them into your experience and as a result of saying exactly what your target markets needs to hear to take action, you increase your chances at success in selling your products and services.
In my own business and being wet behind the ears, I tried the whole “I work with everyone” approach. A few not so perfect clients later, I realized that not only was my value and service NOT for everyone, but I reserved the right to choose who I want to serve in my business. I immediately hired a coach, that’s right, I hired a coach for one reason – it’s hard to see the picture when you are the frame. That was five years ago and now my business is thriving because I got out of my own way and invited someone in my field with more experience than I to help me develop the mindsets and marketing strategies to earn significant income.
As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions. During this process, I force them to look at the areas that they probably would not have otherwise thought about when it comes to clarifying who they want to work with. Because my clients can’t see the big picture and often their mindsets hinder their ability to achieve business growth and success, when we complete this activity every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.
Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.
• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps.
There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If, as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.
Be Incredible,
Darnyelle
To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc
©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Showing posts with label marketing and mindset coaching. Show all posts
Showing posts with label marketing and mindset coaching. Show all posts
Tuesday, May 24, 2011
Monday, April 25, 2011
Tuesday, February 1, 2011
How to Attract a Consistent Flow of Ideal, High Paying Clients - Darnyelle A. Jervey
One of the major challenges facing today's service-based entrepreneur is creating a steady stream of ideal clients. In a vast marketplace where there has the potential to be hundreds of thousands of people who do what you do, it can be hard to figure out how to stand out from the crowd just so that potential clients can see what you have to offer. In an effort to offer a few valuable tips to aid service based entrepreneurs in attracting more ideal clients, allow me to share the following:
Clarify Your Ideal Client. The universal law of business says, "find the group of people who have the exact problem that you solve who are ready right now to pay for a solution to that problem." To attract more ideal clients, you have to clarify exactly who you help. It's not enough to have a target market, you must also have a niche and within that niche get crystal clear about the exact type of person, yes, one type of person that you are the perfect solution to the problems that they have. Ask yourself: 1. Who are they? 2. What are their problems? 3. What do they need right now to solve those problems? And how do I offer that solution? Then, you must ensure that you are directing your marketing efforts to the exact person who will benefit from the solution that you provide. Interestingly, when you do this, you will find that there are many people in that same situation that are now attracted to you as the solution to their problem.
Focus on the problem you solve, not your credentials. Honestly, people really could care less what degrees you have unless they need a doctor or a lawyer. People are more concerned about the transformation you provide. When you create marketing materials that clearly highlight that transformation, they will know without a doubt if you provide the solution they are searching for. Don't make your materials about you, speak their language and make everything about your ideal client. After all, one radio station that everyone listens to is WIIFM- What's In It For Me.
Give your products and packages names that demonstrate the problem you solve. When building a new program or creating a new service option, don't try to be cute with your title, instead focus on the problem you solve and name it that. If your new program will show people how to quit smoking in 10 days or less, call your new program How to Quit Smoking in 10 Days or Less not You Can Quit Smoking. See the difference? The first title is exactly what your ideal clients can expect when they register for the program.
Have a defined call to action. Here's where many entrepreneurs miss the mark. They offer great content, they illustrate value but they don't tell ideal clients what to do next. As a result, the phone doesn't ring, no one visits your website, you stay in a famine mode in your business. You always want any interaction with your ideal clients to include the next step, which is known as the call to action. Having a strong one will send ideal clients right to your door via the vehicle of your choosing.
Give them a reason to take action immediately. In the movie the Godfather, one of my favorite movie lines ever exists and it pertains to this final tip: "make them an offer they can't refuse." When your call to action is clear and strong and you create a sense of urgency in your offer, clients will take action and sign up for your products and services.
When you make these five quick tips a part of your daily business practices, you will see your ideal clients coming to you with consistent flow. Happy client attracting!
©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Monday, January 3, 2011
Wednesday, December 1, 2010
If you want a LIFT, You Must SHIFT - Darnyelle A. Jervey - Author, Speaker, Business Coach
"How to Use Your Incredible Factor to Lift Your Results By Shifting Your Reality."
Personal Responsibility. That's exactly what it took for me one year ago to achieve the success that I know my business was created for. I had to take complete ownership over the daily operations, the plan, the systems and the strategies that would bring me more joy, more clients, more income and more time for what I deem important. Dare I say it, I had to commit to implementation. After all that is the one thing that separates money makers from those who talk about wanting to make money.
Like many new entrepreneurs, I started my business out of love, because I love the empowerment of others, BECAUSE I WANT TO SEE WOMEN IN BUSINESS SUCCEED AND BUILD A LEGACY - but the reality was that I wasn't making any money when I opened its doors. So out of fear, I took a job. Can I really be real with you? I figured, "the mortgage and car payment must be made somehow, and since I've not yet figured out how to make that happen, I'll go back to work." It was hard after the income and success of Mary Kay to get a job. BUT LACK OF FOCUS AND CLARITY CREATES A SCARCITY MINDSET. Now, I believe that there is nothing wrong with launching a business while you still work a fulltime job. But I do believe that your job must become your fundraising opportunity and your mindset must be fixed on getting to your purpose - your reason why.
For the first year of my business, I was complacent - a client here, a speaking engagement there - it was all good. But then I looked at my paycheck and realized that it wasn't going to give me the personal fulfillment of serving people in a big way or the income to enjoy my service. I'm being real with you - money is necessary and if you've duped yourself into believing that all you need is enough to pay your bills, you need to SHIFT.
So in September 2009, I went to work in my business. I hired a high level business coach and joined several high level PAID mastermind groups. I hired a team so that I wasn't the only employee in my company. I shifted my mindset to say, I will give my business the same respect I was giving my employer. Now it was a job I loved, Running the Women's Business Center for the State of Delaware [The Center for Women's Entrepreneurship]- working with aspiring and new entrepreneurs every day to set up their businesses the right way - sound familiar - but it wasn't business on my own terms.
I realized that all that I need was within me and I could create the business that I longed for by creating a system. And I did. I created the Leverage Your Incredible Factor System by looking at what was working for me and using my marketing abilities to solidify a process to get and keep clients asking to work with me. I began sharing it with my clients while I also performed the steps and what happened? All of our businesses grew exponentially. I diversified my business model - Do you know that I booked 40 paid speaking at at least $3500? Do the math. Did you know that I clearly defined my business coaching program, increased my rates based on the value and results I was offering, immediately enrolled 10 private high level, high dollar coaching clients, started group coaching programs at varying income thresholds, began to write a new book - guaranteed to be a best seller, created ancillary products and I saw my business model and business plan more than quadruple.... And here we are today, December 1, 2010 where I am on the verge of helping you do the same.
Why am I sharing this with you? Well, I put in my notice at my job (Just over Broke) and effective in 2 weeks I'm going to run my already 6 figure business that I built in 11 months full time. I'm going to unveil everything that I did to everyone who will invest in me and themselves over the next few months with intesive workshops giving you the best that I've got. And this is happening all because of my shift in order to lift.
Trust me, I'm not bragging. I'm sharing honestly so that you can get the lift you deserve by shifting. YOU CANNOT DO IT ALONE. TRUST ME, I'VE TRIED. MAKE SURE YOU REGISTER FOR MY FREE PREVIEW CALL AND I WILL SHARE THE REST OF THE STORY AS WELL AS THE PRINCIPLES YOU MUST ENGAGE IN YOUR LIFE AND BUSINESS TO DO THE SAME.
Join me on December 15th for a FREE Tele-Class - "How 6 & 7 Figure Entrepreneurs Use Mindset, Marketing & Money-Making Systems and Strategies DIFFERENTLY to Grow Their Businesses" Register Today http://bit.ly/hQWn2t
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.comand the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Personal Responsibility. That's exactly what it took for me one year ago to achieve the success that I know my business was created for. I had to take complete ownership over the daily operations, the plan, the systems and the strategies that would bring me more joy, more clients, more income and more time for what I deem important. Dare I say it, I had to commit to implementation. After all that is the one thing that separates money makers from those who talk about wanting to make money.
Like many new entrepreneurs, I started my business out of love, because I love the empowerment of others, BECAUSE I WANT TO SEE WOMEN IN BUSINESS SUCCEED AND BUILD A LEGACY - but the reality was that I wasn't making any money when I opened its doors. So out of fear, I took a job. Can I really be real with you? I figured, "the mortgage and car payment must be made somehow, and since I've not yet figured out how to make that happen, I'll go back to work." It was hard after the income and success of Mary Kay to get a job. BUT LACK OF FOCUS AND CLARITY CREATES A SCARCITY MINDSET. Now, I believe that there is nothing wrong with launching a business while you still work a fulltime job. But I do believe that your job must become your fundraising opportunity and your mindset must be fixed on getting to your purpose - your reason why.
For the first year of my business, I was complacent - a client here, a speaking engagement there - it was all good. But then I looked at my paycheck and realized that it wasn't going to give me the personal fulfillment of serving people in a big way or the income to enjoy my service. I'm being real with you - money is necessary and if you've duped yourself into believing that all you need is enough to pay your bills, you need to SHIFT.
So in September 2009, I went to work in my business. I hired a high level business coach and joined several high level PAID mastermind groups. I hired a team so that I wasn't the only employee in my company. I shifted my mindset to say, I will give my business the same respect I was giving my employer. Now it was a job I loved, Running the Women's Business Center for the State of Delaware [The Center for Women's Entrepreneurship]- working with aspiring and new entrepreneurs every day to set up their businesses the right way - sound familiar - but it wasn't business on my own terms.
I realized that all that I need was within me and I could create the business that I longed for by creating a system. And I did. I created the Leverage Your Incredible Factor System by looking at what was working for me and using my marketing abilities to solidify a process to get and keep clients asking to work with me. I began sharing it with my clients while I also performed the steps and what happened? All of our businesses grew exponentially. I diversified my business model - Do you know that I booked 40 paid speaking at at least $3500? Do the math. Did you know that I clearly defined my business coaching program, increased my rates based on the value and results I was offering, immediately enrolled 10 private high level, high dollar coaching clients, started group coaching programs at varying income thresholds, began to write a new book - guaranteed to be a best seller, created ancillary products and I saw my business model and business plan more than quadruple.... And here we are today, December 1, 2010 where I am on the verge of helping you do the same.
Why am I sharing this with you? Well, I put in my notice at my job (Just over Broke) and effective in 2 weeks I'm going to run my already 6 figure business that I built in 11 months full time. I'm going to unveil everything that I did to everyone who will invest in me and themselves over the next few months with intesive workshops giving you the best that I've got. And this is happening all because of my shift in order to lift.
Trust me, I'm not bragging. I'm sharing honestly so that you can get the lift you deserve by shifting. YOU CANNOT DO IT ALONE. TRUST ME, I'VE TRIED. MAKE SURE YOU REGISTER FOR MY FREE PREVIEW CALL AND I WILL SHARE THE REST OF THE STORY AS WELL AS THE PRINCIPLES YOU MUST ENGAGE IN YOUR LIFE AND BUSINESS TO DO THE SAME.
Join me on December 15th for a FREE Tele-Class - "How 6 & 7 Figure Entrepreneurs Use Mindset, Marketing & Money-Making Systems and Strategies DIFFERENTLY to Grow Their Businesses" Register Today http://bit.ly/hQWn2t
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.comand the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Thursday, October 7, 2010
4th Quarter Comeback - Darnyelle A. Jervey - Author, Speaker, Coach
4th Quarter Comeback: How to Position Your Incredible Factor to Play BIG
It's the first week of the final quarter of the year and many of you are panicking. You're panicking because you've been playing small all year and now that it's time to pay the piper, you're trying to figure out how to make this thing [your business] work. Let me clarify what I mean by playing small: playing small occurs when you are not enacting your divine purpose and serving others in a big way. I have a few other examples of playing small indicated below:
1.You set a goal to grow your business this year by 25% in new clients, yet you've not learned or implemented any new marketing strategies to attract new clients. 2.You knew that in order to go to the next level in your business you needed a coach, yet you've convinced yourself that you could encourage, motivate and offer accountability to yourself.
3.You know that you have a big message that the world needs and opportunities keep presenting themselves and you are still sitting still because they're not showing up the way you thought they would.
4.You keep making excuses instead of plans in any facet of your business development.
As you can see and feel, playing small is a place of comfort and if you want your Incredible Factor to play big, you must get uncomfortable. There are still almost 3 full months left in this year and there are still tons of strategies that you could implement to grow your business by 25% this year if you get up, get out and take action. Here are tips to help you make the most of your fourth quarter:
1.Review your goals. Take a close look at what you planned to do this year. Determine which goals, if any, need to be reconfigured and make a non-negotiable decision to recommit to working hard and taking calculated, consistent action over the next 85 days.
2.Breakdown the big goal into smaller pieces so that they feel doable. As an example, if you still need to gain 20 new clients this year and you've already gotten 5, that leaves 15 with 13 weeks left in this year, that equates roughly to 1 new client each week, and if you on average talk to 3 prospects to get one client, begin to schedule five prospect calls/meetings each week so that you can boost your results.
3.Go back through the list of people who've expressed interest in working with you. Pick up the phone and follow up, one more time. Prepare to remind them of the problem you solve and illustrate why working with you is exactly what THEY need to begin 2011 in the perfect position.
4.Plan, Plan, Plan - complete a weekly marketing plan on Monday, 1st thing when you enter your office each week. AND plan each work day in advance. Before you close the door and turn off the light, take 15 minutes to plan the following day so that you don't have to "hit the ground running" the next morning. Doing so will restore your confidence in achieving your goals and create a plan of implementation so that you can do what must be done to hit your 4th quarter comeback goals.
5.Shift your circle of influence. Other the next 85 days, commit to spending time with people who are where you want to be. No Incredible SNATCHERS, No weeds, only fertilizer. Your seed must be surrounded by light to grow so find some light - hire a coach; invest in a mentor. Turn off the television during the work day and give your business the same respect you once gave your job. When you commit to give yourself what you gave your boss, you will start to comeback!
6.Affirm your business goals. I recommend you write your revised 4th quarter comeback goals in positive, present tense on index cards and at the start of each day, review them before you begin your work for the day. 7.Take action - do what must be done each day so that you can wake up on January 1 ecstatic that you accomplished your 2010 goals and are ready to exceed them in the new year.
Your year long setback has set you up for a BIG comeback if you take action now!
www.iamreadytoplaybig.com
Want to reprint this article? You may by ensuring that you include the following at the conclusion of the article:
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
It's the first week of the final quarter of the year and many of you are panicking. You're panicking because you've been playing small all year and now that it's time to pay the piper, you're trying to figure out how to make this thing [your business] work. Let me clarify what I mean by playing small: playing small occurs when you are not enacting your divine purpose and serving others in a big way. I have a few other examples of playing small indicated below:
1.You set a goal to grow your business this year by 25% in new clients, yet you've not learned or implemented any new marketing strategies to attract new clients. 2.You knew that in order to go to the next level in your business you needed a coach, yet you've convinced yourself that you could encourage, motivate and offer accountability to yourself.
3.You know that you have a big message that the world needs and opportunities keep presenting themselves and you are still sitting still because they're not showing up the way you thought they would.
4.You keep making excuses instead of plans in any facet of your business development.
As you can see and feel, playing small is a place of comfort and if you want your Incredible Factor to play big, you must get uncomfortable. There are still almost 3 full months left in this year and there are still tons of strategies that you could implement to grow your business by 25% this year if you get up, get out and take action. Here are tips to help you make the most of your fourth quarter:
1.Review your goals. Take a close look at what you planned to do this year. Determine which goals, if any, need to be reconfigured and make a non-negotiable decision to recommit to working hard and taking calculated, consistent action over the next 85 days.
2.Breakdown the big goal into smaller pieces so that they feel doable. As an example, if you still need to gain 20 new clients this year and you've already gotten 5, that leaves 15 with 13 weeks left in this year, that equates roughly to 1 new client each week, and if you on average talk to 3 prospects to get one client, begin to schedule five prospect calls/meetings each week so that you can boost your results.
3.Go back through the list of people who've expressed interest in working with you. Pick up the phone and follow up, one more time. Prepare to remind them of the problem you solve and illustrate why working with you is exactly what THEY need to begin 2011 in the perfect position.
4.Plan, Plan, Plan - complete a weekly marketing plan on Monday, 1st thing when you enter your office each week. AND plan each work day in advance. Before you close the door and turn off the light, take 15 minutes to plan the following day so that you don't have to "hit the ground running" the next morning. Doing so will restore your confidence in achieving your goals and create a plan of implementation so that you can do what must be done to hit your 4th quarter comeback goals.
5.Shift your circle of influence. Other the next 85 days, commit to spending time with people who are where you want to be. No Incredible SNATCHERS, No weeds, only fertilizer. Your seed must be surrounded by light to grow so find some light - hire a coach; invest in a mentor. Turn off the television during the work day and give your business the same respect you once gave your job. When you commit to give yourself what you gave your boss, you will start to comeback!
6.Affirm your business goals. I recommend you write your revised 4th quarter comeback goals in positive, present tense on index cards and at the start of each day, review them before you begin your work for the day. 7.Take action - do what must be done each day so that you can wake up on January 1 ecstatic that you accomplished your 2010 goals and are ready to exceed them in the new year.
Your year long setback has set you up for a BIG comeback if you take action now!
www.iamreadytoplaybig.com
Want to reprint this article? You may by ensuring that you include the following at the conclusion of the article:
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Wednesday, September 22, 2010
Get Proactive - Darnyelle A. Jervey - Author, Speaker, Coach
I think if you surveyed 100 people, they'd all agree that a successful business woman is a visionary. She is able to clearly articulate who she is, the value she adds and pool the resources to turn her vision into a reality. She effectively creates a team and shares her vision and empowers the team to execute her vision. She is clearly proactive and focused on doing her best work and influencing the lives of others in a tremendous way.
Sadly, most business owners that I come into contact today for one reason or another, have become reactive in their businesses. They’ve forgotten the vision or they’ve allowed their vision to take a backseat to excuses. They are no longer focused on ensuring that their vision starts a movement and that their products and services change lives, they are instead engaged and engulfed in survival mode…because of the economy, because resources are scarce, because they can’t attract new clients, and the list goes on and on.
At what point is enough enough? At what point do you recall the vision and stop reacting to what’s going on around you and instead start proactively doing what you know that you were created to do? Your Incredible Factor – your secret sauce, your signature business move, your unique selling proposition which allows you to stand out in the crowd is not a reaction to what’s happening in the marketplace. It is a solution, a proactive inference, into what one needs to solve major problems and enjoy the life they desire. Your ideal clients NEED your Incredible Factor. You know that! I’m not telling you anything new.
So why don’t you start acting like it? I know why. Because you start each day watching the news and you see all the destruction and negative messages the media want to plant into your mind. You’ve let them convince you that everyone’s business is suffering despite the truth that new millionaires are being born every day. They’ve got you convinced that your dream is just that and you need to get a job. But let me be clear: Businesses that are proactive are flourishing and will always flourish because their mindsets are focused on what’s must be done to serve others in a big way.
Repeat after me: I am positively expecting great results in my business no matter what I see in front of me.
With this one proactive statement, you can declare a movement and shift from what you see right now to what you see in your heart as the reason why you went into business in the first place. Here’s how:
1. See the Incredible – take some time, go to a quiet place and visualize what you desire for your business. What is your mission statement? Why do you exist? Why do people need your products and services? What products and services do you have planned to deliver in the next year? 3 years? 5 years? That will solve their problems. Who will you enlist to help you spread your movement? To become proactive in your business again, it will take vision.
2. Write the Incredible. Do yourself a favor and get a journal and write it down in positive, present tense. Write it all down. Every plan, every thought that will add values to the lives of others. Just dump your heart onto the pages and you envision your business as the strong, viable solution it was created to be in the marketplace. Remember, what gets attended to gets done. List the problems each product will solve in the marketplace. To become proactive in your business again, you will have to write your goals down. Doing so, will hold you accountable.
3. Attract the Incredible – shift your circle of influence. Join a mastermind with a qualified leader, hire a business coach, review your current associations and if they are not adding value and increasing your proactivity, cut them lose.
4. Plan the Incredible – after your written it down and shifted your circle of influence, it’s time to create a plan of action so that you can begin to proactively forecast each step it will take to get your business back on track. Your business coach will be able to actively assist you with this step.
5. Unleash the incredible – take action. Pass Go, collect $200 go immediately to the action steps that include full implementation of your plan. To become proactive in your business, it will take massive action. You must unleash with positive force and consistent action what you know must be done to change the lives of more people than you are currently serving.
6. Repeat as needed to stay proactive in your business. It matters very little what is going on around you when you are clear on what you must do to serve others in a big way.
Here’s to a proactive business model that serves your ideal clients in an Incredible way!
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Sadly, most business owners that I come into contact today for one reason or another, have become reactive in their businesses. They’ve forgotten the vision or they’ve allowed their vision to take a backseat to excuses. They are no longer focused on ensuring that their vision starts a movement and that their products and services change lives, they are instead engaged and engulfed in survival mode…because of the economy, because resources are scarce, because they can’t attract new clients, and the list goes on and on.
At what point is enough enough? At what point do you recall the vision and stop reacting to what’s going on around you and instead start proactively doing what you know that you were created to do? Your Incredible Factor – your secret sauce, your signature business move, your unique selling proposition which allows you to stand out in the crowd is not a reaction to what’s happening in the marketplace. It is a solution, a proactive inference, into what one needs to solve major problems and enjoy the life they desire. Your ideal clients NEED your Incredible Factor. You know that! I’m not telling you anything new.
So why don’t you start acting like it? I know why. Because you start each day watching the news and you see all the destruction and negative messages the media want to plant into your mind. You’ve let them convince you that everyone’s business is suffering despite the truth that new millionaires are being born every day. They’ve got you convinced that your dream is just that and you need to get a job. But let me be clear: Businesses that are proactive are flourishing and will always flourish because their mindsets are focused on what’s must be done to serve others in a big way.
Repeat after me: I am positively expecting great results in my business no matter what I see in front of me.
With this one proactive statement, you can declare a movement and shift from what you see right now to what you see in your heart as the reason why you went into business in the first place. Here’s how:
1. See the Incredible – take some time, go to a quiet place and visualize what you desire for your business. What is your mission statement? Why do you exist? Why do people need your products and services? What products and services do you have planned to deliver in the next year? 3 years? 5 years? That will solve their problems. Who will you enlist to help you spread your movement? To become proactive in your business again, it will take vision.
2. Write the Incredible. Do yourself a favor and get a journal and write it down in positive, present tense. Write it all down. Every plan, every thought that will add values to the lives of others. Just dump your heart onto the pages and you envision your business as the strong, viable solution it was created to be in the marketplace. Remember, what gets attended to gets done. List the problems each product will solve in the marketplace. To become proactive in your business again, you will have to write your goals down. Doing so, will hold you accountable.
3. Attract the Incredible – shift your circle of influence. Join a mastermind with a qualified leader, hire a business coach, review your current associations and if they are not adding value and increasing your proactivity, cut them lose.
4. Plan the Incredible – after your written it down and shifted your circle of influence, it’s time to create a plan of action so that you can begin to proactively forecast each step it will take to get your business back on track. Your business coach will be able to actively assist you with this step.
5. Unleash the incredible – take action. Pass Go, collect $200 go immediately to the action steps that include full implementation of your plan. To become proactive in your business, it will take massive action. You must unleash with positive force and consistent action what you know must be done to change the lives of more people than you are currently serving.
6. Repeat as needed to stay proactive in your business. It matters very little what is going on around you when you are clear on what you must do to serve others in a big way.
Here’s to a proactive business model that serves your ideal clients in an Incredible way!
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Wednesday, September 8, 2010
Get FREE so your Incredible Factor can THRIVE - Darnyelle A. Jervey
One of the consistent problems I see entrepreneurs attempting to work through is what I will call "getting free." Getting free is essentially the process of eliminating all activities or distractions that prevents your Incredible Factor from solving your ideal client's problems in the marketplace. This could be completing daily tasks that should be delegated to someone else. It could be working in an environment that is not conducive to success. It could be spending time with people who do not add value to you or your business goals. It could be ineffectively acting inauthentic or preventing your true self, purpose and passions from shining through in your business.
I've been there in my own business. I sent my Pink Cadillac back to Mary Kay Cosmetics in April of 2008 because I wanted to live my own dream by creating my mindset, marketing and empowerment firm for women yet; you could come to my house (up until September 6, 2010) and see remnants of my last career and each time I walked past, I got disgusted because my past was still in my present. Don't get me wrong, Mary Kay was an amazing experience, one that I think every woman who desires to understand the fundamentals of confidence and business acumen in a supportive environment should pursue. My challenge was that I would look at the full product display and get sidetracked from the important tasks that needed to be completed in my current and thriving business. (sidebar – I wouldn’t be distracted for long, I’d handle my business BUT its presence was a constant source of distraction and distaste every time I walked by and that was every day.)
Now it would have been easy to get my assistant to break down the displays and such but I didn't because I wasn't really ready to get free. Free from the distraction. Free from the good times. Free from the success. Free from what I thought was failure because I walked away from a perfectly viable business. Maybe I’d go back if it didn’t work out – I was bound and unable to give my all to this new, exciting, passion and purpose filled business.
Honestly, allowing the evidence that I was once a successful Pink Cadillac driving sales director in Mary Kay made me feel important. Did you hear that? Made ME feel. Yes, that's EGO all the way. Ego keeps you trapped in a place that does not want you to grow and succeed. Ego didn't want me to get free from the decision to leave a perfectly good business with a sound marketing plan to start my own business where I had nothing at its inception. You see, perhaps you've felt like I did and as a result your results are suffering because you are bound, bound to someone else's expectation for your business or perhaps your own. It's hard to focus on what is most important when your mind and space are cluttered with outside influences that are not enhancing the experiences of your ideal clients.
So how do you get free, Darnyelle? Well, I'm happy to share what worked for me when I finally did it. I got free.
1. Forget the past; it is over. Good, bad or indifferent, it's done. You can't go back there so free yourself from the clutter and move on. I acknowledged and owned the success I enjoyed while in Mary Kay and now I allow that success to keep me focused on the success of my current business. Clearly if I did it once, I can do it again. I believe that when you get sick and tired of looking at your past and do something about it, you can become the change you desire to see in your business. When your EGO flairs up (and it will) simply remind it that your past is the past for a reason; you stopped that business, ended that relationship, etc for a distinct reason. You have to get tired of telling yourself the stories that keep the past alive for you and when you do, you open yourself up to invite an Incredible future into your experience one that is filled with new products and services and creativity to grow to a new level.
2. Realign to your values, goals and vision for your business- a realignment is always good to assess, especially when you feel clutter impending your business success. I suggest revisiting your business and marketing plans and ensuring that they are sound. As I realigned my goals and completed my 2011-2013 strategic plan, I realized that the display had to go because I needed that space in my office to set up my recording area for all of the high content videos that I would be putting together for my lovely clients.
3. Eliminate distractions - when you get clear on the reasons why you started your business, suddenly the distractions that were once welcome will stick out like a sore thumb and begin to wreak havoc on your business. I made, dare I say it, a non-negotiable goal that I would focus on what I wanted to grow and eliminate all else and that included finally taking down the displays. I must say my basement (the location of my home office) is much bigger than I remember and I'm excited about the changes I will make with the space to grow my business.
4. Expect to shift - when you get free, I mean really free, you can expect a shift to occur in your mindset, in the way you work in your business and in the tolerance of future distractions that you allow to impede your progress. Somehow I think you will be like me and shift the way you work which will invite new clients, new products and services and new energy into your small business.
When you get FREE - your business will thrive, which means your life will thrive. Here's to getting free!
Want to reprint this article? You may by ensuring that you include the following at the conclusion of the article:
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
I've been there in my own business. I sent my Pink Cadillac back to Mary Kay Cosmetics in April of 2008 because I wanted to live my own dream by creating my mindset, marketing and empowerment firm for women yet; you could come to my house (up until September 6, 2010) and see remnants of my last career and each time I walked past, I got disgusted because my past was still in my present. Don't get me wrong, Mary Kay was an amazing experience, one that I think every woman who desires to understand the fundamentals of confidence and business acumen in a supportive environment should pursue. My challenge was that I would look at the full product display and get sidetracked from the important tasks that needed to be completed in my current and thriving business. (sidebar – I wouldn’t be distracted for long, I’d handle my business BUT its presence was a constant source of distraction and distaste every time I walked by and that was every day.)
Now it would have been easy to get my assistant to break down the displays and such but I didn't because I wasn't really ready to get free. Free from the distraction. Free from the good times. Free from the success. Free from what I thought was failure because I walked away from a perfectly viable business. Maybe I’d go back if it didn’t work out – I was bound and unable to give my all to this new, exciting, passion and purpose filled business.
Honestly, allowing the evidence that I was once a successful Pink Cadillac driving sales director in Mary Kay made me feel important. Did you hear that? Made ME feel. Yes, that's EGO all the way. Ego keeps you trapped in a place that does not want you to grow and succeed. Ego didn't want me to get free from the decision to leave a perfectly good business with a sound marketing plan to start my own business where I had nothing at its inception. You see, perhaps you've felt like I did and as a result your results are suffering because you are bound, bound to someone else's expectation for your business or perhaps your own. It's hard to focus on what is most important when your mind and space are cluttered with outside influences that are not enhancing the experiences of your ideal clients.
So how do you get free, Darnyelle? Well, I'm happy to share what worked for me when I finally did it. I got free.
1. Forget the past; it is over. Good, bad or indifferent, it's done. You can't go back there so free yourself from the clutter and move on. I acknowledged and owned the success I enjoyed while in Mary Kay and now I allow that success to keep me focused on the success of my current business. Clearly if I did it once, I can do it again. I believe that when you get sick and tired of looking at your past and do something about it, you can become the change you desire to see in your business. When your EGO flairs up (and it will) simply remind it that your past is the past for a reason; you stopped that business, ended that relationship, etc for a distinct reason. You have to get tired of telling yourself the stories that keep the past alive for you and when you do, you open yourself up to invite an Incredible future into your experience one that is filled with new products and services and creativity to grow to a new level.
2. Realign to your values, goals and vision for your business- a realignment is always good to assess, especially when you feel clutter impending your business success. I suggest revisiting your business and marketing plans and ensuring that they are sound. As I realigned my goals and completed my 2011-2013 strategic plan, I realized that the display had to go because I needed that space in my office to set up my recording area for all of the high content videos that I would be putting together for my lovely clients.
3. Eliminate distractions - when you get clear on the reasons why you started your business, suddenly the distractions that were once welcome will stick out like a sore thumb and begin to wreak havoc on your business. I made, dare I say it, a non-negotiable goal that I would focus on what I wanted to grow and eliminate all else and that included finally taking down the displays. I must say my basement (the location of my home office) is much bigger than I remember and I'm excited about the changes I will make with the space to grow my business.
4. Expect to shift - when you get free, I mean really free, you can expect a shift to occur in your mindset, in the way you work in your business and in the tolerance of future distractions that you allow to impede your progress. Somehow I think you will be like me and shift the way you work which will invite new clients, new products and services and new energy into your small business.
When you get FREE - your business will thrive, which means your life will thrive. Here's to getting free!
Want to reprint this article? You may by ensuring that you include the following at the conclusion of the article:
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.
Thursday, September 2, 2010
Speak UP and Grow Your Business - Darnyelle A. Jervey
"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do not take steps to grow our business because of fear. The reason you started your business was because of your vision but your EGO stops you from making the difference you know that you were created to make. Misguidedly, you may be thinking that the only way you can gain your ideal clients is by pounding the pavement and getting referrals. While these are viable ways to grow your business it can happen much faster when you develop a marketing system to use speaking to grow your business.
Speaking helps build creditability. Your products and services give you an immediate presence in the marketplace. If you learn to leverage your presence by speaking about your business, your presence will grow and your ideal clients will come to find you and begin to work directly with you. In fact, I encourage you to take every opportunity to share information about your business.
Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at five different Chamber events and each speaking engagement resulted in major contracts. Your ideal clients are attending Chamber events and they are looking for a solution to the problem they have right now. I'd also recommend seeking out other networking groups via www.meetup.com. They are always looking for speakers to come in and share their expertise. The key is to ensure that you add value, very high value, so that the participants are learning how they can benefit from your Incredible Factor. I recommend researching the nature of the group you are seeking out to speak to and verify that your ideas clients are there. Sometimes it is a great idea to pick up the phone and talk to the meeting organizer in advance of sending a proposal to be a speaker. Another suggestion, if the group allows open visitors is to attend and meet everyone in person. If you do, remember the article "You Only Get 30 Seconds," so you can be sure to maximize your introduction to the key leaders of the networking group.
It can be a challenge to funnel all of your knowledge and expertise into a well crafter signature talk that adds value and attracts your ideal clients. I'd love to share some of my pointers with you to get you to make sure that attendees see you as the only solution to the problems they are currently experiencing. Here are a few tips:
Start by pulling them in
Remember those pull marketing questions I shared with you a few weeks back? Engage your audience immediately by letting them know that you've got the solution to their problem and the best way to do that is with a powerful leading questions that grabs them immediately and clearly say, 'I know what you need and I'm here to demonstrate that I'm the solution."
Begin with the End in mind
This principle is taken from Stephen Covey's The 7 habits of highly Effective People and adapted to make sure that your signature talk is dazzling and does exactly what you intend for it to do. The power of intention and visualization of the over all theme and message you want to leave with the listeners is key here. Start your speech with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Please be sure that each of your objectives (3 to 5) are measurable, have a time frame, and are absolutely easily to attain.
Share testimonials from satisfied clients
Case studies and testimonials help your listeners to see you as the solution to the problem. It also helps them to find a place to identify with people that you've helped previously. You always want to weave these stories into your message to sell who you are and how you help your ideal clients without being a used car salesman. It will take skill to do this so practice offering a key point and illustrating by telling a client success story to drive home the value of having the information to resolve the problem the objective references.
Repeat what's essential that they take away
Remember, repetition is the mother of skill. Key learning objectives should be repeated in a few different ways so that your listeners can be clear that you can help them solve their problem. It also helps to solidify in each listeneers mind that you are clear at what you do and how you can help.
Give high value content
The whole reason you are speaking to the group is because you have high value information to share with them that can help them to get closer to solving a problem. Be sure that you don't "fluff" your way through the talk but instead offer insight that truly shows off your expertise. Using statistics and a few significant steps that can lead to solving a problem is also key. Trust me, fluff will get you know where but high value, high content information will turn prospects into paying clients.
Smile and incite laughter
You're probably going to be tense if you're not a professional speaker. Tell a related joke, be yourself and show your fun side. Loosen up. No one wants to work with a stick in the mud. Remember, 1 minute of laughter boosts your immune system for 24 hours. Your Incredible Factor is magnetic and engaging, be sure that your communication style reflects that. You want your ideal clients to know that not only will you solve their problem, but you will have a good time while you're doing it!
Offer a powerful Call to Action and Irresistible Offer
Remember the reason why you are speaking: to build your business. And although you will not be a used car salesman, your goal is to ensure that your ideal clients know how they can learn more about working directly with you. You want to ensure that you offer a powerful call to action - give them a task to complete, the next step to take so that they can get the full solution to their problem. Please note: Although you MUST offer a high value, high content presentation, you should not solve their problem during your free talk. You must invoke a reaction and a need to learn more. If you have a product that can aid the listeners, offer it in an irresistible way, so that they feel that because you gave all this value, they must continue the experience by taking you home with them.
Thank the audience and follow up
You've heard it said that the "fortune is in the follow up." Be sure to pass a clip board to collect names and email addresses for your mailing list to keep them abreast of future events, products and services. Add them immediately so that they can get into your auto responder series and get to know you better. Send a thank you card to the meeting organizers soliciting feedback to be used as a testimonial to help you speak to more groups in the future. Some won't buy on the spot, but if you follow up with them, they will learn more and become a client if you've done your job correctly.
You see, speaking to build your business just got a little bit easier.
Be Incredible,
Darnyelle
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.
Speaking helps build creditability. Your products and services give you an immediate presence in the marketplace. If you learn to leverage your presence by speaking about your business, your presence will grow and your ideal clients will come to find you and begin to work directly with you. In fact, I encourage you to take every opportunity to share information about your business.
Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at five different Chamber events and each speaking engagement resulted in major contracts. Your ideal clients are attending Chamber events and they are looking for a solution to the problem they have right now. I'd also recommend seeking out other networking groups via www.meetup.com. They are always looking for speakers to come in and share their expertise. The key is to ensure that you add value, very high value, so that the participants are learning how they can benefit from your Incredible Factor. I recommend researching the nature of the group you are seeking out to speak to and verify that your ideas clients are there. Sometimes it is a great idea to pick up the phone and talk to the meeting organizer in advance of sending a proposal to be a speaker. Another suggestion, if the group allows open visitors is to attend and meet everyone in person. If you do, remember the article "You Only Get 30 Seconds," so you can be sure to maximize your introduction to the key leaders of the networking group.
It can be a challenge to funnel all of your knowledge and expertise into a well crafter signature talk that adds value and attracts your ideal clients. I'd love to share some of my pointers with you to get you to make sure that attendees see you as the only solution to the problems they are currently experiencing. Here are a few tips:
Start by pulling them in
Remember those pull marketing questions I shared with you a few weeks back? Engage your audience immediately by letting them know that you've got the solution to their problem and the best way to do that is with a powerful leading questions that grabs them immediately and clearly say, 'I know what you need and I'm here to demonstrate that I'm the solution."
Begin with the End in mind
This principle is taken from Stephen Covey's The 7 habits of highly Effective People and adapted to make sure that your signature talk is dazzling and does exactly what you intend for it to do. The power of intention and visualization of the over all theme and message you want to leave with the listeners is key here. Start your speech with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Please be sure that each of your objectives (3 to 5) are measurable, have a time frame, and are absolutely easily to attain.
Share testimonials from satisfied clients
Case studies and testimonials help your listeners to see you as the solution to the problem. It also helps them to find a place to identify with people that you've helped previously. You always want to weave these stories into your message to sell who you are and how you help your ideal clients without being a used car salesman. It will take skill to do this so practice offering a key point and illustrating by telling a client success story to drive home the value of having the information to resolve the problem the objective references.
Repeat what's essential that they take away
Remember, repetition is the mother of skill. Key learning objectives should be repeated in a few different ways so that your listeners can be clear that you can help them solve their problem. It also helps to solidify in each listeneers mind that you are clear at what you do and how you can help.
Give high value content
The whole reason you are speaking to the group is because you have high value information to share with them that can help them to get closer to solving a problem. Be sure that you don't "fluff" your way through the talk but instead offer insight that truly shows off your expertise. Using statistics and a few significant steps that can lead to solving a problem is also key. Trust me, fluff will get you know where but high value, high content information will turn prospects into paying clients.
Smile and incite laughter
You're probably going to be tense if you're not a professional speaker. Tell a related joke, be yourself and show your fun side. Loosen up. No one wants to work with a stick in the mud. Remember, 1 minute of laughter boosts your immune system for 24 hours. Your Incredible Factor is magnetic and engaging, be sure that your communication style reflects that. You want your ideal clients to know that not only will you solve their problem, but you will have a good time while you're doing it!
Offer a powerful Call to Action and Irresistible Offer
Remember the reason why you are speaking: to build your business. And although you will not be a used car salesman, your goal is to ensure that your ideal clients know how they can learn more about working directly with you. You want to ensure that you offer a powerful call to action - give them a task to complete, the next step to take so that they can get the full solution to their problem. Please note: Although you MUST offer a high value, high content presentation, you should not solve their problem during your free talk. You must invoke a reaction and a need to learn more. If you have a product that can aid the listeners, offer it in an irresistible way, so that they feel that because you gave all this value, they must continue the experience by taking you home with them.
Thank the audience and follow up
You've heard it said that the "fortune is in the follow up." Be sure to pass a clip board to collect names and email addresses for your mailing list to keep them abreast of future events, products and services. Add them immediately so that they can get into your auto responder series and get to know you better. Send a thank you card to the meeting organizers soliciting feedback to be used as a testimonial to help you speak to more groups in the future. Some won't buy on the spot, but if you follow up with them, they will learn more and become a client if you've done your job correctly.
You see, speaking to build your business just got a little bit easier.
Be Incredible,
Darnyelle
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.
Wednesday, August 18, 2010
You Only Get 30 Seconds, is Your Incredible Factor Ready? - Darnyelle A. Jervey
Well, actually a recent study showed that you actually only get 4.2 seconds to illustrate your competence in a networking situation. Or, if you are on twitter for business, you only get 140 characters. The person with whom you desire to network will look you up and down and based on your appearance or if your starting the dialogue online the appearance of your website, blog, profile on social media, etc, they will determine if they are interested in learning more or if they are ready to turn and walk away or click off your website, etc. In fact studies show that your influencing power during that first exchange is viewed like this: 55% is based on your appearance (live or virtual) – what you are wearing, how it looks, your hair, nails, shoes, etc or the appearance of your website, colors, copy content, etc; 38% is based on the tone of your voice and your non-verbal behavior – are you hunched over, arms crossed, frowning, etc or video on your home page, etc and 7% is based on the actual words that proceed out of your mouth. Although the 7% may seem like it is slim to none, it is extremely important that you tame the tongue and develop a positive message to share with the people with whom you will interact. Your business success depends on it.
So, how exactly will you spend your thirty seconds? I’ve got a suggestion that will help you to ensure that the time that you speak about the Incredible Factor in your business is time that leads to results and people wanting to know more about how they can spend time in your space.
1. “I work with…” (insert your well developed client profile). Your client profile should be in a well defined niche so that people can immediately determine if they or someone they know falls into the group of people with whom you work and solve the problems of.
2. “Who struggle with…” (here, insert the problem that they are at the point of paying for a solution to) It’s important to get crystal clear on the problem that your Incredible Factor solves in the marketplace. Without it, no one is going to take action and desire to work with you.
3. “And want to…” (here, put the results that you help your ideal clients achieve over and over again. These results should be illustrated via testimonials on your website or verbal examples if asked.)
4. “I’m different from other ______ because I…” (list your direct competitors here based on your industry and explain your HUG (Hot Undeniable Gift) also known as your USP – Unique Selling Proposition)
5. “In working with me, my clients receive…” (here list one of the 4 key motivators that your Incredible Factor offers your clients – make more money, save more money, save time, reduce effort)
6. “Is there any reason why you wouldn’t like to learn more?” Close the introduction with a question to determine if they or someone they know needs your Incredible Factor to solve a problem for them right now.
If you are dressed appropriately, accessorized accordingly, are smiling and exuding positive energy as you work the room, not the refreshment table, and when asked that magic question, “So, _____, what do you do?” you respond as I’ve indicated above, you will begin to attract more of your ideal clients and be offered an opportunity to learn more about them while you show them how you can solve the problem that they are ready, willing and able to pay for a solution to right now.
It’s incredible isn’t it?
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.
So, how exactly will you spend your thirty seconds? I’ve got a suggestion that will help you to ensure that the time that you speak about the Incredible Factor in your business is time that leads to results and people wanting to know more about how they can spend time in your space.
1. “I work with…” (insert your well developed client profile). Your client profile should be in a well defined niche so that people can immediately determine if they or someone they know falls into the group of people with whom you work and solve the problems of.
2. “Who struggle with…” (here, insert the problem that they are at the point of paying for a solution to) It’s important to get crystal clear on the problem that your Incredible Factor solves in the marketplace. Without it, no one is going to take action and desire to work with you.
3. “And want to…” (here, put the results that you help your ideal clients achieve over and over again. These results should be illustrated via testimonials on your website or verbal examples if asked.)
4. “I’m different from other ______ because I…” (list your direct competitors here based on your industry and explain your HUG (Hot Undeniable Gift) also known as your USP – Unique Selling Proposition)
5. “In working with me, my clients receive…” (here list one of the 4 key motivators that your Incredible Factor offers your clients – make more money, save more money, save time, reduce effort)
6. “Is there any reason why you wouldn’t like to learn more?” Close the introduction with a question to determine if they or someone they know needs your Incredible Factor to solve a problem for them right now.
If you are dressed appropriately, accessorized accordingly, are smiling and exuding positive energy as you work the room, not the refreshment table, and when asked that magic question, “So, _____, what do you do?” you respond as I’ve indicated above, you will begin to attract more of your ideal clients and be offered an opportunity to learn more about them while you show them how you can solve the problem that they are ready, willing and able to pay for a solution to right now.
It’s incredible isn’t it?
©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.
Friday, July 9, 2010
Focus on Your Focus Friday
Focus on Your Focus Friday: What you think about expands. Think with power, energy and passion about exactly what you want to expand in your life. Want more clients, want more money, want to attract your soul mate, want a deeper personal relationship and connection with God? FOCUS. When you focus and segment intent that which you want, you will create an environment that rises up to give you that very thing.
Quick example: I attended a women's networking event last night. I was talking to a friend just before entering and I told him that I was going to win a prize. Sounds simple and innocent right? Well, my expectancy was set. And when it was time for the door prizes, I focused through the power of intention on the prizes that I wanted to win. I won a travel pillow - which is so cute and extra soft (perfect for all the time I spend on a plane or train) and I won a 1 hour massage, yum! Just before each of those prizes were given away via drawing, I clearly with power, energy and passion spoke, "This is my prize," and wouldn't you know it, I won each of them. (Now, I forgot to mention that there were two different drawing for which I entered) but you get the point.
Focus today on exactly what you want and will it to come your way by shifting your mind, speaking it with authority and believing that it is already done.
Be Incredible,
Darnyelle
Darnyelle A. Jervey is the Incredible Factor Coach, she works with clients who are tired of playing small, ready to be big, do big and have big in their life and business. She defines and unleashes their Incredible Factor positioning them for more clients, more income and more freedom to live a big life. For more information, or your FREE audio "How to use Your Incredible Factor to Quantum Leap Your Life & Business" visit, http://www.incredibleoneenterprises.com
Be Incredible, Darnyelle
Quick example: I attended a women's networking event last night. I was talking to a friend just before entering and I told him that I was going to win a prize. Sounds simple and innocent right? Well, my expectancy was set. And when it was time for the door prizes, I focused through the power of intention on the prizes that I wanted to win. I won a travel pillow - which is so cute and extra soft (perfect for all the time I spend on a plane or train) and I won a 1 hour massage, yum! Just before each of those prizes were given away via drawing, I clearly with power, energy and passion spoke, "This is my prize," and wouldn't you know it, I won each of them. (Now, I forgot to mention that there were two different drawing for which I entered) but you get the point.
Focus today on exactly what you want and will it to come your way by shifting your mind, speaking it with authority and believing that it is already done.
Be Incredible,
Darnyelle
Darnyelle A. Jervey is the Incredible Factor Coach, she works with clients who are tired of playing small, ready to be big, do big and have big in their life and business. She defines and unleashes their Incredible Factor positioning them for more clients, more income and more freedom to live a big life. For more information, or your FREE audio "How to use Your Incredible Factor to Quantum Leap Your Life & Business" visit, http://www.incredibleoneenterprises.com
Be Incredible, Darnyelle
Subscribe to:
Posts (Atom)
