How to Attract a Consistent Flow of Ideal, High Paying Clients - Darnyelle A. Jervey

One of the major challenges facing today's service-based entrepreneur is creating a steady stream of ideal clients. In a vast marketplace where there has the potential to be hundreds of thousands of people who do what you do, it can be hard to figure out how to stand out from the crowd just so that potential clients can see what you have to offer. In an effort to offer a few valuable tips to aid service based entrepreneurs in attracting more ideal clients, allow me to share the following:

Clarify Your Ideal Client. The universal law of business says, "find the group of people who have the exact problem that you solve who are ready right now to pay for a solution to that problem." To attract more ideal clients, you have to clarify exactly who you help. It's not enough to have a target market, you must also have a niche and within that niche get crystal clear about the exact type of person, yes, one type of person that you are the perfect solution to the problems that they have. Ask yourself: 1. Who are they? 2. What are their problems? 3. What do they need right now to solve those problems? And how do I offer that solution? Then, you must ensure that you are directing your marketing efforts to the exact person who will benefit from the solution that you provide. Interestingly, when you do this, you will find that there are many people in that same situation that are now attracted to you as the solution to their problem.

Focus on the problem you solve, not your credentials. Honestly, people really could care less what degrees you have unless they need a doctor or a lawyer. People are more concerned about the transformation you provide. When you create marketing materials that clearly highlight that transformation, they will know without a doubt if you provide the solution they are searching for. Don't make your materials about you, speak their language and make everything about your ideal client. After all, one radio station that everyone listens to is WIIFM- What's In It For Me.

Give your products and packages names that demonstrate the problem you solve. When building a new program or creating a new service option, don't try to be cute with your title, instead focus on the problem you solve and name it that. If your new program will show people how to quit smoking in 10 days or less, call your new program How to Quit Smoking in 10 Days or Less not You Can Quit Smoking. See the difference? The first title is exactly what your ideal clients can expect when they register for the program.

Have a defined call to action. Here's where many entrepreneurs miss the mark. They offer great content, they illustrate value but they don't tell ideal clients what to do next. As a result, the phone doesn't ring, no one visits your website, you stay in a famine mode in your business. You always want any interaction with your ideal clients to include the next step, which is known as the call to action. Having a strong one will send ideal clients right to your door via the vehicle of your choosing.

Give them a reason to take action immediately. In the movie the Godfather, one of my favorite movie lines ever exists and it pertains to this final tip: "make them an offer they can't refuse." When your call to action is clear and strong and you create a sense of urgency in your offer, clients will take action and sign up for your products and services.

When you make these five quick tips a part of your daily business practices, you will see your ideal clients coming to you with consistent flow. Happy client attracting!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Be the Talent - Darnyelle A. Jervey - Author, Speaker, Coach

If you want a LIFT, You Must SHIFT - Darnyelle A. Jervey - Author, Speaker, Business Coach

"How to Use Your Incredible Factor to Lift Your Results By Shifting Your Reality."

Personal Responsibility. That's exactly what it took for me one year ago to achieve the success that I know my business was created for. I had to take complete ownership over the daily operations, the plan, the systems and the strategies that would bring me more joy, more clients, more income and more time for what I deem important. Dare I say it, I had to commit to implementation. After all that is the one thing that separates money makers from those who talk about wanting to make money.

Like many new entrepreneurs, I started my business out of love, because I love the empowerment of others, BECAUSE I WANT TO SEE WOMEN IN BUSINESS SUCCEED AND BUILD A LEGACY - but the reality was that I wasn't making any money when I opened its doors. So out of fear, I took a job. Can I really be real with you? I figured, "the mortgage and car payment must be made somehow, and since I've not yet figured out how to make that happen, I'll go back to work." It was hard after the income and success of Mary Kay to get a job. BUT LACK OF FOCUS AND CLARITY CREATES A SCARCITY MINDSET. Now, I believe that there is nothing wrong with launching a business while you still work a fulltime job. But I do believe that your job must become your fundraising opportunity and your mindset must be fixed on getting to your purpose - your reason why.

For the first year of my business, I was complacent - a client here, a speaking engagement there - it was all good. But then I looked at my paycheck and realized that it wasn't going to give me the personal fulfillment of serving people in a big way or the income to enjoy my service. I'm being real with you - money is necessary and if you've duped yourself into believing that all you need is enough to pay your bills, you need to SHIFT.

So in September 2009, I went to work in my business. I hired a high level business coach and joined several high level PAID mastermind groups. I hired a team so that I wasn't the only employee in my company. I shifted my mindset to say, I will give my business the same respect I was giving my employer. Now it was a job I loved, Running the Women's Business Center for the State of Delaware [The Center for Women's Entrepreneurship]- working with aspiring and new entrepreneurs every day to set up their businesses the right way - sound familiar - but it wasn't business on my own terms.

I realized that all that I need was within me and I could create the business that I longed for by creating a system. And I did. I created the Leverage Your Incredible Factor System by looking at what was working for me and using my marketing abilities to solidify a process to get and keep clients asking to work with me. I began sharing it with my clients while I also performed the steps and what happened? All of our businesses grew exponentially. I diversified my business model - Do you know that I booked 40 paid speaking at at least $3500? Do the math. Did you know that I clearly defined my business coaching program, increased my rates based on the value and results I was offering, immediately enrolled 10 private high level, high dollar coaching clients, started group coaching programs at varying income thresholds, began to write a new book - guaranteed to be a best seller, created ancillary products and I saw my business model and business plan more than quadruple.... And here we are today, December 1, 2010 where I am on the verge of helping you do the same.

Why am I sharing this with you? Well, I put in my notice at my job (Just over Broke) and effective in 2 weeks I'm going to run my already 6 figure business that I built in 11 months full time. I'm going to unveil everything that I did to everyone who will invest in me and themselves over the next few months with intesive workshops giving you the best that I've got. And this is happening all because of my shift in order to lift.

Trust me, I'm not bragging. I'm sharing honestly so that you can get the lift you deserve by shifting. YOU CANNOT DO IT ALONE. TRUST ME, I'VE TRIED. MAKE SURE YOU REGISTER FOR MY FREE PREVIEW CALL AND I WILL SHARE THE REST OF THE STORY AS WELL AS THE PRINCIPLES YOU MUST ENGAGE IN YOUR LIFE AND BUSINESS TO DO THE SAME.

Join me on December 15th for a FREE Tele-Class - "How 6 & 7 Figure Entrepreneurs Use Mindset, Marketing & Money-Making Systems and Strategies DIFFERENTLY to Grow Their Businesses" Register Today http://bit.ly/hQWn2t

©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.comand the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.