How to Attract a Consistent Flow of Ideal, High Paying Clients - Darnyelle A. Jervey

One of the major challenges facing today's service-based entrepreneur is creating a steady stream of ideal clients. In a vast marketplace where there has the potential to be hundreds of thousands of people who do what you do, it can be hard to figure out how to stand out from the crowd just so that potential clients can see what you have to offer. In an effort to offer a few valuable tips to aid service based entrepreneurs in attracting more ideal clients, allow me to share the following:

Clarify Your Ideal Client. The universal law of business says, "find the group of people who have the exact problem that you solve who are ready right now to pay for a solution to that problem." To attract more ideal clients, you have to clarify exactly who you help. It's not enough to have a target market, you must also have a niche and within that niche get crystal clear about the exact type of person, yes, one type of person that you are the perfect solution to the problems that they have. Ask yourself: 1. Who are they? 2. What are their problems? 3. What do they need right now to solve those problems? And how do I offer that solution? Then, you must ensure that you are directing your marketing efforts to the exact person who will benefit from the solution that you provide. Interestingly, when you do this, you will find that there are many people in that same situation that are now attracted to you as the solution to their problem.

Focus on the problem you solve, not your credentials. Honestly, people really could care less what degrees you have unless they need a doctor or a lawyer. People are more concerned about the transformation you provide. When you create marketing materials that clearly highlight that transformation, they will know without a doubt if you provide the solution they are searching for. Don't make your materials about you, speak their language and make everything about your ideal client. After all, one radio station that everyone listens to is WIIFM- What's In It For Me.

Give your products and packages names that demonstrate the problem you solve. When building a new program or creating a new service option, don't try to be cute with your title, instead focus on the problem you solve and name it that. If your new program will show people how to quit smoking in 10 days or less, call your new program How to Quit Smoking in 10 Days or Less not You Can Quit Smoking. See the difference? The first title is exactly what your ideal clients can expect when they register for the program.

Have a defined call to action. Here's where many entrepreneurs miss the mark. They offer great content, they illustrate value but they don't tell ideal clients what to do next. As a result, the phone doesn't ring, no one visits your website, you stay in a famine mode in your business. You always want any interaction with your ideal clients to include the next step, which is known as the call to action. Having a strong one will send ideal clients right to your door via the vehicle of your choosing.

Give them a reason to take action immediately. In the movie the Godfather, one of my favorite movie lines ever exists and it pertains to this final tip: "make them an offer they can't refuse." When your call to action is clear and strong and you create a sense of urgency in your offer, clients will take action and sign up for your products and services.

When you make these five quick tips a part of your daily business practices, you will see your ideal clients coming to you with consistent flow. Happy client attracting!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Fear, no match for Faith

"When you know your purpose, your fear is no match for your faith." Darnyelle A. Jervey.

As I was getting dressed this morning, I clearly heard my spirit say that my faith would always conquer my fear; I had made up my mind, I have made a non-negotiable decision that fear and faith will never occupy the same place in my life. I often have decisions to make, concerns that may be facing me but I never give them room to deter me from my path; you see, I know my purpose.

How about you?

Do I get fearful sometimes? Of course, I am human. But I never let that fear keep me from getting up and doing it anyway. I believe it is an anynomous quote "Feel the fear but do it anyway," and that is exactly what I do. Fear is nothing more than false evidence appearing as if it were real. Basically our minds play tricks on us and when we are not fully convinced that we can defeat the fear, it wins. But I say that it is time to rise up against your fears and do it anyway. Fear and faith are like oil and water and they will never mix but I think that if you decide today to find your purpose, you will realize the significance of faith in your life. Purpose when manifested will give you a confidence that is out of this world and allow you to reposition yourself to do great things because you know what you are here for. Here aree a few quick tips to help you:
1. Get to a quite place and Inspect the Incredible by completing a self assessment - find out who you are...my book, The Incredible You can help you to define the Incredible in You and unleash your passion.
2. Make a non-negotiable decision that once you have determined your purpose, no matter what comes your way, you will pursue it passionately.
3. Never give up on you no matter what others say and do.
4. Believe that you can do anything to which you put your mind.
5. Attract the Incredible or surround yourself with people who can encourage ande edify you to make it happen.

Need a confidence boost, do it anyway. Don't let fear keep you from your destiny...remember what God has for you, is yours. So feel the fear but do it anyway. After all, "When you know your purpose, your fear will be no match for your faith."

Be Incredible,
Darnyelle

Re-Position Yourself

Over the past couple of weeks, I have noticed that I have consistently been saying the following phrase: "you have to put yourself in a position," and it got me to thinking: for as much as I have said it, clearly there is a reason and the reason is that people need to reposition themselves so that they can see the invisible, dream the incredible and do the impossible.

I love to share that expansion creates exposure to the possibility of the thing that you want/need in your life. Take riding on an airplane. Blessfully, you get a FREE upgrade to 1st class. You are excited and your mind naturally starts to think bigger and as you think bigger, you expose yourself to thoughts of consistent grandeur. You start popping your collar and walking taller because you have arrived at the defining moment in your travel rolodex....you are in a bigger, better position because the trigger of a FREE upgrade has expanded your mind and exposed you to the possibility of a new thing. Incredible One, you must re-position yourself to think. First and foremost to think. Simply to think. Second to think a different thought. The time is up for trying to be just like the current big thing. Be authentic to who you are and be the Incredible You that you were created to be. And to get to that destination, you must reposition yourself.

Be Incredible,
Darnyelle