What Gets Attended to Gets Done - Video by Darnyelle A. Jervey

7 Quick Tips for Adding More Value to Your Products and Services--Darnyelle A. Jervey

In order to consistently attract ideal, paying clients, it must become your mission to ensure that everything you do and offer to your ideal clients exceeds their needs and expectations. Gone are the days when you can get away with an attempt to solve a problem, today you MUST be the clear solution and add enough value to stand out amongst your peers in the industry. Gone are the days when "just enough" will lead to an influx of ideal clients. In today's marketplace, you must go above and beyond if you want to keep a steady flow of ideal clients on your roster.

Exceptional customer service remains a top reason why people return to a previous supplier for a new repeat or additional service. Despite what economists tell you, people are still buying, but if you want to be the recipient of your ideal client's spending dollars, you must add value.

If you're not getting the response you want from your ideal clients it is because you've not fully expressed the value of your product or service in terms that makes them want to buy right now.

When the focus on your business practices include adding significant value to your ideal clients, you will increase your brand perception - that is, the way others see who you are and the value you add in the marketplace. As your brand perception increases, you are also earning brand equity, just like equity in your home, increases the value you represent in the marketplace, consistently over time.

When it comes to adding value, your goal must be to offer additional items or services that do not take additional time for you. It is very likely that right now, in your business inventory, you've got tons of products, services and value-add items that are just sitting there collecting dust. If you were to dust them off and prepare them to be used by new and existing clients, you'd find yourself a lot busier than you may be right now.

When we are looking for new money opportunities in our businesses, more often than not, the tools to get more are right in front of us. Because we are accustomed to looking at what we offer, we often miss the "value-adds" that we have had access to since the creation of our business.

This is why participating in masterminds or having a coach can be a valuable addition to your business plan. An outside person looking into your business will quickly identify the value adds that you already have that will cost you no additional time or effort to make available to your ideal clients.

So, how do you create more value and increase your brand equity, ensuring return clients and more referrals than you ever thought possible? Consider these quick tips:

After you create products and services for your clients, ask yourself these questions:

1. "How can I add value to this offering to ensure that my ideal clients will be satisfied, keep returning for more and share me with others they know who have the same problem they used to have?"

2. "What do I have sitting in my inventory that would further enhance the experience my clients get when they work with me?" Note: these items add value but do not increase your work output.

3. "How can I create value that will increase my Top of Mind Awareness amongst my clients?"

4. "What are five little things I can do now to add up to the unassailable difference that I offer to my current clients to get them to upgrade their level of service with me?"

5. "If I were my ideal client, would this add enough value for me to take advantage of the offer?"

6. "What would I want to make me open my wallet over and over again to purchase my products and services?"

Here are some of my favorite quick tips to add into your products and services to add more value, increase your ideal client count and grow your business:

1. Add a gift with purchase component to your service offerings. Think like a make-up counter, when your clients spend a certain amount, offer them something for free. The gift should be something you've already created: like a book, audio CD, DVD, etc. No additional time should go into supplying this item when a client makes a specific dollar amount purchase.

2. Offer a product sampling with a coupon should they decide to buy the full-sized offering. A great way to do this is by offering a sample session for 15 minutes - at the end of the sample session sell them on getting the full hour session.

3. Offer a "done for you template" as a bonus for your consulting services. There are many things that you do easily and effortlessly that others wish they could do. You've probably already created your template; offer it as a free bonus when they become a new private client.

4. Re-purpose some existing content in the form of a free report or audio download as a bonus when someone becomes a client. Everything you do should be recorded, which can easily be turned into a transcript, free report, article, etc. Because you've already done the work, it's easy for you to offer, but it will mean the world to your client.

5. Create a referral incentive program to let your ideal clients know that you are not only accepting new clients but if they refer you to a new client, they will earn a special incentive like more private access to you, an additional product or a significant discount on a future purchase.

6. For your top-tier clients, offer them a significant discount to attend a live event.

7. If you offer phone sessions with your clients, give them the recording for free - your clients will LOVE you if you do this as they will be able to listen back to the value you add and solutions you offer over and over again.

Final thought: It's important to ensure that every time you work with a client, they give you a testimonial based on the results you offered to improve or resolve their problem, which ultimately can be used to further add value to others. People love to know that other people with their problem found value working with you. Highlight those testimonials and success stories on your website, in your e-zine and wherever your ideal clients might see them.

Here's to adding more value!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Upleveling Your Vision - Darnyelle A. Jervey - Author, Speaker, Coach

Today marks the last Monday in 2010. I woke up this morning, excited, grateful, energized and inspired. You see, I start each day in gratitude before visualizing the day I want. Today was no different, yet it was completely different. I am clear that something changed when I went to sleep last night; I woke up focused on happiness and joy and abundance and that led me to today's activities: updating my vision board, reading several chapters in A Happy Pocket Full of Money, starting my 2011 Mind Movie and visualizing what I would Master in 2011.

My vision board was created in 2008 and I hadn't made any adjustments to the vision since then but I had already achieved many of the items on there so it was necessary to get clear on my 2011 focuses. Also, I declaring some new focuses in 2011 and I had to make sure that they stood out on my board. Now that my board is updated, I have an even more renewed sense of vision and I am so excited about realizing EVERY thing on my vision board in 2011. What are you envisioning that you will master in 2011? Love, wealth, health, education, business growth...get clear and FOCUS - Follow One Course Until Success results....

Your assignment: uplevel your vision by updating your vision board to reflect the happiness, harmony and goals for your year of Mastery.

Be Incredible,
Darnyelle

(c) 2010 by Darnyelle A. Jervey, all rights reserved. Darnyelle A. Jervey is the CEO of Incredible One Enterprises.com and the creator of the Leverage Your Incredible Factor System, a proven 10 step system to turn your passion into profit. For more information, visit http://www.incredibleoneenterprises.com

If you want a LIFT, You Must SHIFT - Darnyelle A. Jervey - Author, Speaker, Business Coach

"How to Use Your Incredible Factor to Lift Your Results By Shifting Your Reality."

Personal Responsibility. That's exactly what it took for me one year ago to achieve the success that I know my business was created for. I had to take complete ownership over the daily operations, the plan, the systems and the strategies that would bring me more joy, more clients, more income and more time for what I deem important. Dare I say it, I had to commit to implementation. After all that is the one thing that separates money makers from those who talk about wanting to make money.

Like many new entrepreneurs, I started my business out of love, because I love the empowerment of others, BECAUSE I WANT TO SEE WOMEN IN BUSINESS SUCCEED AND BUILD A LEGACY - but the reality was that I wasn't making any money when I opened its doors. So out of fear, I took a job. Can I really be real with you? I figured, "the mortgage and car payment must be made somehow, and since I've not yet figured out how to make that happen, I'll go back to work." It was hard after the income and success of Mary Kay to get a job. BUT LACK OF FOCUS AND CLARITY CREATES A SCARCITY MINDSET. Now, I believe that there is nothing wrong with launching a business while you still work a fulltime job. But I do believe that your job must become your fundraising opportunity and your mindset must be fixed on getting to your purpose - your reason why.

For the first year of my business, I was complacent - a client here, a speaking engagement there - it was all good. But then I looked at my paycheck and realized that it wasn't going to give me the personal fulfillment of serving people in a big way or the income to enjoy my service. I'm being real with you - money is necessary and if you've duped yourself into believing that all you need is enough to pay your bills, you need to SHIFT.

So in September 2009, I went to work in my business. I hired a high level business coach and joined several high level PAID mastermind groups. I hired a team so that I wasn't the only employee in my company. I shifted my mindset to say, I will give my business the same respect I was giving my employer. Now it was a job I loved, Running the Women's Business Center for the State of Delaware [The Center for Women's Entrepreneurship]- working with aspiring and new entrepreneurs every day to set up their businesses the right way - sound familiar - but it wasn't business on my own terms.

I realized that all that I need was within me and I could create the business that I longed for by creating a system. And I did. I created the Leverage Your Incredible Factor System by looking at what was working for me and using my marketing abilities to solidify a process to get and keep clients asking to work with me. I began sharing it with my clients while I also performed the steps and what happened? All of our businesses grew exponentially. I diversified my business model - Do you know that I booked 40 paid speaking at at least $3500? Do the math. Did you know that I clearly defined my business coaching program, increased my rates based on the value and results I was offering, immediately enrolled 10 private high level, high dollar coaching clients, started group coaching programs at varying income thresholds, began to write a new book - guaranteed to be a best seller, created ancillary products and I saw my business model and business plan more than quadruple.... And here we are today, December 1, 2010 where I am on the verge of helping you do the same.

Why am I sharing this with you? Well, I put in my notice at my job (Just over Broke) and effective in 2 weeks I'm going to run my already 6 figure business that I built in 11 months full time. I'm going to unveil everything that I did to everyone who will invest in me and themselves over the next few months with intesive workshops giving you the best that I've got. And this is happening all because of my shift in order to lift.

Trust me, I'm not bragging. I'm sharing honestly so that you can get the lift you deserve by shifting. YOU CANNOT DO IT ALONE. TRUST ME, I'VE TRIED. MAKE SURE YOU REGISTER FOR MY FREE PREVIEW CALL AND I WILL SHARE THE REST OF THE STORY AS WELL AS THE PRINCIPLES YOU MUST ENGAGE IN YOUR LIFE AND BUSINESS TO DO THE SAME.

Join me on December 15th for a FREE Tele-Class - "How 6 & 7 Figure Entrepreneurs Use Mindset, Marketing & Money-Making Systems and Strategies DIFFERENTLY to Grow Their Businesses" Register Today http://bit.ly/hQWn2t

©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.comand the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Speak UP and Grow Your Business - Darnyelle A. Jervey

"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do not take steps to grow our business because of fear. The reason you started your business was because of your vision but your EGO stops you from making the difference you know that you were created to make. Misguidedly, you may be thinking that the only way you can gain your ideal clients is by pounding the pavement and getting referrals. While these are viable ways to grow your business it can happen much faster when you develop a marketing system to use speaking to grow your business.

Speaking helps build creditability. Your products and services give you an immediate presence in the marketplace. If you learn to leverage your presence by speaking about your business, your presence will grow and your ideal clients will come to find you and begin to work directly with you. In fact, I encourage you to take every opportunity to share information about your business.

Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at five different Chamber events and each speaking engagement resulted in major contracts. Your ideal clients are attending Chamber events and they are looking for a solution to the problem they have right now. I'd also recommend seeking out other networking groups via www.meetup.com. They are always looking for speakers to come in and share their expertise. The key is to ensure that you add value, very high value, so that the participants are learning how they can benefit from your Incredible Factor. I recommend researching the nature of the group you are seeking out to speak to and verify that your ideas clients are there. Sometimes it is a great idea to pick up the phone and talk to the meeting organizer in advance of sending a proposal to be a speaker. Another suggestion, if the group allows open visitors is to attend and meet everyone in person. If you do, remember the article "You Only Get 30 Seconds," so you can be sure to maximize your introduction to the key leaders of the networking group.

It can be a challenge to funnel all of your knowledge and expertise into a well crafter signature talk that adds value and attracts your ideal clients. I'd love to share some of my pointers with you to get you to make sure that attendees see you as the only solution to the problems they are currently experiencing. Here are a few tips:

Start by pulling them in
Remember those pull marketing questions I shared with you a few weeks back? Engage your audience immediately by letting them know that you've got the solution to their problem and the best way to do that is with a powerful leading questions that grabs them immediately and clearly say, 'I know what you need and I'm here to demonstrate that I'm the solution."

Begin with the End in mind
This principle is taken from Stephen Covey's The 7 habits of highly Effective People and adapted to make sure that your signature talk is dazzling and does exactly what you intend for it to do. The power of intention and visualization of the over all theme and message you want to leave with the listeners is key here. Start your speech with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Please be sure that each of your objectives (3 to 5) are measurable, have a time frame, and are absolutely easily to attain.

Share testimonials from satisfied clients
Case studies and testimonials help your listeners to see you as the solution to the problem. It also helps them to find a place to identify with people that you've helped previously. You always want to weave these stories into your message to sell who you are and how you help your ideal clients without being a used car salesman. It will take skill to do this so practice offering a key point and illustrating by telling a client success story to drive home the value of having the information to resolve the problem the objective references.

Repeat what's essential that they take away
Remember, repetition is the mother of skill. Key learning objectives should be repeated in a few different ways so that your listeners can be clear that you can help them solve their problem. It also helps to solidify in each listeneers mind that you are clear at what you do and how you can help.

Give high value content
The whole reason you are speaking to the group is because you have high value information to share with them that can help them to get closer to solving a problem. Be sure that you don't "fluff" your way through the talk but instead offer insight that truly shows off your expertise. Using statistics and a few significant steps that can lead to solving a problem is also key. Trust me, fluff will get you know where but high value, high content information will turn prospects into paying clients.

Smile and incite laughter
You're probably going to be tense if you're not a professional speaker. Tell a related joke, be yourself and show your fun side. Loosen up. No one wants to work with a stick in the mud. Remember, 1 minute of laughter boosts your immune system for 24 hours. Your Incredible Factor is magnetic and engaging, be sure that your communication style reflects that. You want your ideal clients to know that not only will you solve their problem, but you will have a good time while you're doing it!

Offer a powerful Call to Action and Irresistible Offer

Remember the reason why you are speaking: to build your business. And although you will not be a used car salesman, your goal is to ensure that your ideal clients know how they can learn more about working directly with you. You want to ensure that you offer a powerful call to action - give them a task to complete, the next step to take so that they can get the full solution to their problem. Please note: Although you MUST offer a high value, high content presentation, you should not solve their problem during your free talk. You must invoke a reaction and a need to learn more. If you have a product that can aid the listeners, offer it in an irresistible way, so that they feel that because you gave all this value, they must continue the experience by taking you home with them.

Thank the audience and follow up
You've heard it said that the "fortune is in the follow up." Be sure to pass a clip board to collect names and email addresses for your mailing list to keep them abreast of future events, products and services. Add them immediately so that they can get into your auto responder series and get to know you better. Send a thank you card to the meeting organizers soliciting feedback to be used as a testimonial to help you speak to more groups in the future. Some won't buy on the spot, but if you follow up with them, they will learn more and become a client if you've done your job correctly.

You see, speaking to build your business just got a little bit easier.

Be Incredible,
Darnyelle


©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.

I've got a Problem with Your Incredible Factor - Darnyelle A. Jervey

Can we just agree to be real for a minute? I know when people ask you "how's business," you grin and bear and through clenched teeth you manage to get out, "Business is great, thanks for asking."

Really? If business is so great then why oh why are you looking for a job? Why are you beginning to question if you made a sound decision when you walked away to live your dream? If business was so great, you'd have a consistent stream of clients, systems and back end infrastructure and you'd be enjoying more time with your family while money was deposited into your bank account each day. But that's not what's happening is it?

Since we're being honest, let's just go ahead and put it out there that you've got a problem, a big problem. And, if you don't get help in fixing it soon, your problem will be you having to say, "What business, I work for (insert the name of the major corporation in your city.) We can agree that you are brilliant and when you share your products and services lives are changed. But the problem is you are a best kept secret for at least 5 reasons.

1. The first problem with your Incredible Factor is that you don't have a clue who your ideal clients are. You are distorted and convoluted enough to actually believe that you can help everyone. And as a result, you have a problem. To fix this problem, you must create your ideal client profile and get clear on the RESULTS and BENEFITS, not processes and steps, that you give your clients. Your Incredible Factor solves a major problem in the marketplace. People cannot do what they were created to do without your product or service. But who are those people?

2. The second problem with your Incredible Factor is that you are not consistently marketing your products and services from a results oriented, compelling marketing position to your now identified ideal clients. You can be the best in your field BUT if no one knows it, you will be the best in your field without clients, income and freedom. Talk about a problem! To solve this problem, you MUST shift the way you work in your business. If you are not focused on working with clients and attracting new clients EVERY DAY, you want to start focusing on that. In fact, you should spend approximately 2-4 hours each day on your marketing plan, strategies and implementation.

3. The third problem with your Incredible Factor is that you are under-valuing it. That's right I said it. In fear and lack, you are pricing yourself way too low to attract your ideal clients. So what you get instead are clients who drain you and frustrate you and make you think about just getting a job. In fact, if you keep going at the rate you are going, charging peanuts for what you do - which by the way is BRILLIANT, you will be back in the work force faster than you can say "defining and unleashing your Incredible Factor."

4. Another problem with your Incredible Factor is that you've been duped into believing you should be doing everything that must be done in your business yourself. You think that because you can't afford it, you should just do it, right. WRONG. You can't afford not to create systems, delegate and outsource if you truly want to grow. To fix this problem, you must begin to delegate everything that does not earn your money, period. I learned during my Mary Kay tenure that you should focus on what you want to get bigger. I'm not sure about you but I don't want my filing cabinet to get bigger. I don't need a bigger toilet either. If you can pay someone $10 to $80 an hour so that you can be free to go make $200 an hour, what's the problem?

5. The last problem we will cover today with your Incredible Factor is that you are naive enough to believe that you don't need to surround yourself with people who've already achieved the level of success you desire. That's right, you think because you are brilliant, which you are, you can handle it all by yourself. Have you read Think and Grow Rich by Napoleon Hill? He followed 500 millionaires to learn the success habits that they employed. You know what one of the common denominators was? They all had high level mentors and "coaches" and mastermind groups to keep them focused, on track and to stretch themselves to reach a new level. To solve this problem, get out of your own way. Your Incredible Factor AND all the lives you were created to change will continue to suffer if you don't solve your problem. You become like the 5 people with whom you spend your time. Your seed is growing in an environment that may very well be stunting its growth. Kill the weeds (Incredible SNATCHERS) and put down more fertilizer (Mastermind groups and coaches)

So now that I've told you the problem I have with you, what are you going to do about it? To apply for a get acquainted session to learn how I can solve all of these problems and ones you didn't even realize you have, visit http://www.incredibleoneenterprises.com/coaching_consult_form.

Another way you can solve these problems is to get your hands on my new Home Study System, From Passion to Profit featuring the Leverage Your Incredible Factor System. It is 10 proven steps to give you mindset, marketing, systems and empowerment strategy to turn your passion into a sure enough profit so that you can enjoy the life your Incredible Factor was created to live. For more details, visit http://www.passiontoprofitcourse.com


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©2010 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Mentor and Coach, is the founder of Incredible One Enterprises, LLC and the Leverage Your Incredible Factor System ® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Quantum Leap in Business" visit http://www.incredibleoneenterprises.com.