5 Simple Steps to Building your Personal Development Plan--Darnyelle A. Jervey

If you were to survey 100 six and seven figure entrepreneurs, I’m almost positive that over 85% of them would say that among their secret weapons to success, includes taking time away from working in their business to spend time on personal development.

I can recall when I was an employee and the company I worked for made it part of our goals and performance appraisal to spend a specific amount of time each year to grow personally.

Let's be clear, growth in business is contingent upon growth in life. They are connected and to make a commitment to your personal growth and development is a catalyst for an amazing business transformation.

My personal recommendation is to get away from your day to day business activities every 90 days, or once a quarter. That way you can gain clarity and perspective from others. This will help you shift what must be shifted in your business so your next quarter is massively productive.

So, I have another recommendation for you. I recommend that you create a personal development plan because I know “what gets attended to gets done”.

Think about a simple trip to the grocery store...when you have a list, you're focused and on purpose and purchase only what is on your list. When you do not take the time to plan for your trip and hit the store "willy nilly" you buy a whole bunch of stuff that you already have or don't really need. I'm sure that the same happens for you. So to ensure that you don't attempt to grow your business "willy nilly" creating a personal development plan will help to ensure that you will actually get what you need to achieve your business goals and reach your next level.

In preparation for 2012, let's create your first or next personal development plan:

1. Get clear about your year's business growth goal. Get to a quiet place and list what you would like to accomplish over the next year. What is your income goal? What is your client goal? What products or events do you want to create and launch?

2. Determine what you will need to achieve the goals you listed. What training, guidance, mentorship, etc… are needed to achieve these goals?

3. List the people (mentors, coaches, seminar leaders, joint venture partners, etc.) you would like to help you achieve your goals this coming year. Visit their websites and find out what they're offering that could meet your needs. Find out the dates when they are holding an event that you can participate in.

4. Create your plan by taking a sheet of paper and making four quadrants, one for each quarter and list all of the options you found to develop personally throughout the next year. List them all and then go back and pick the four that will best suit your business goals. Or, you can find a mentor and join their mastermind program, most masterminds offering quarterly mastermind retreats every 90 days.

5. Make a non-negotiable decision to complete your plan in the next year. When you do, I am very confident that your business growth will have increased as a result of your personal growth.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Why I Recommend Investing In Yourself to Grow Your Business--Darnyelle A. Jervey

If I had a dime for every solo-preneur that has told me that they can’t afford to invest in themselves, I’d be a millionaire without ever selling a product. Sadly, many believe that making an investment in themselves is a liability when their business is not yielding a profit. On the contrary, I hold the belief that investing in yourself is what unblocks the client pipeline and sends a surge of ideal client prospects who are ready to buy at your virtual door. It is at those moments where your faith is activated and the result is growth that to many may seem unexplained.

I stood in the spot where you are standing and I can tell you that even as I wrote out that first check, I was scared. After all, there’s no guarantee that the return on my investment will be profit, right? While that is true, it is seldom the case. Why? Because of the law of circulation, also known as sowing and reaping. When you sow – by investing in yourself through the work of another, you’re telling God [Universe] that you want to experience the abundance that He has reserved for you. And, He brings it forth.

Think of the farming analogy. You want to raise a new crop, so you plant a seed. Before you plant the seed, you make sure the ground is fertile. Then you plant the seed, cover the seed with the fertile ground, water it and when you’re not watching, it sprouts and leads to a field full of your new crop.

Now, let’s transfer this analogy to your business. First you check the ground to make sure it is free of weeds and rocks – the ground is your mindset, your money consciousness and your desire to stop letting fear keep you from moving ahead as you would like. You do some personal work to break up the foul ground and prepare it to receive the good seed, so that the seed immediately takes root. So you get your ground right, and then you plant the seed. The seed is the person you hire – a coach, mentor, consultant, etc – who knows what you need to know and commits to helping you get it. And then you water the seed – you pay attention and implement what they give you to do because your mindset is one that is focused on productive, positive thoughts. And as you implement and take consistent action on the tasks outlined, you see the seed sprout and ultimately create a new crop – an increase in your business which comes in the form of new clients, new strategic partnerships, products, signature talks, etc. Why is investing a good way to grow your business?

1. You are your best asset. When you sharpen your iron, it makes you more potent in the market. You will be able to withstand those who aren’t being sharpened and grow your business.
2. School is never out for the pro. Successful entrepreneurs are constantly learning a new skill and improving the products and services and results they offer their clients.
3. It’s an activation of faith. Nothing says faith more than investing when money is not plentiful. It also helps to ensure that you are going to do what is necessary to yield the results. When you don’t have money to waste, you don’t waste it.
4. You tell God that you are ready for more. It’s almost like tithing – when you tithe to the people, places and organizations that inspire you and add value to your life, you naturally experience an increase. Investing is inviting more into your experience
5. No investment, no increase or as I’ve also heard it said – no risk, no reward. You can’t win the game if you don’t play in it.

I personally recommend that you make investing in yourself and your business a budget line item. As a rule of thumb, I encourage you to invest at least 10% in yourself over the course of the year. Those investments can be attending events, working privately with a coach or consultant, joining a mastermind, joining an organization or association or anything that could get you closer to your ideal clients. Once you invest, create a plan and implement what you learn. When you implement, you will be sure to reap a harvest that allows you to live a life that is in line with your desires.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 simple steps that lead to more successful selling conversations--Darnyelle A. Jervey

Let’s be clear; it is as honorable to sell as it is to buy. Even though most business owners are aware of this fact, they still struggle with asking the most important question after the solution has been presented to the problem their ideal prospect has. Now that question, which can take many forms boils down to this: when would you like to get started? Some might say that asking it that way is too blunt and I’d say that they are chicken, not fully convinced of the value they add and clear that they are THE solution that their prospects need to once and for all solve the problem.

I recognize that selling occurs every day and somehow most would say that it’s easier if money doesn’t have to change hands. I say, why? You can convince your spouse that the movie you desire to see is somehow better than the one they desire to see but you can’t show your prospects that the solution you offer is better than the others offered in the marketplace and that they should pay you to get access to it? I’m not buying it and hopefully you won’t either as you learn my simple steps for helping to make your selling conversations more successful.

1. Set an intention before your conversation. Get quiet and clear and see yourself closing the sale and welcoming a new client into your business. What will it feel like when they enroll in your program and pay your well positioned rates? Write that positive, life affirming feeling in your journal. Start your conversation by expressing your gratitude for them wanting to meet with you. Keep your energy high and assume the answer will be yes.
2. Gain a clear understanding of the problem they are experiencing and help them to understand why they need to solve it now. Is the problem costing them money? Use a portion of the conversation to show them how much the problem is costing them so they can feel a sense of urgency to find a solution. Hint: you’re the solution!
3. Transition them from pain to promise by highlighting your solution for them with clear, measurable results NOT step-by-step processes. They want to know what they can expect when the problem has been solved not the exact way you’re going to solve it. You will lose them in translation if you don’t focus on the outcome, transformation, overall benefit or results.
4. Ask them for the sale. After you’ve walked them through your best option for them, the option that encapsulates their problem with the best possible solution in the most reasonable amount of time so that the solution is clear, experienced and no longer a hindrance, ask them if they are ready to stop the pain. While you may not use those exact words, you must use that level of conviction and confidence that in your solution lies their redemption.
5. Celebrate your new client. Collect their payment information, celebrate their decision and start solving their problem so you can get a killer testimonial or success story to bring more new clients into your business.

Selling is as honorable as buying and when you start with these simple tips, you will find yourself closing more sales and welcoming more new clients into your growing business. They’re waiting on your solution, it’s time you unleashed it!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

4 Ways to Avoid Being a Commodity So You Get Paid for Your Incredible Factor--Darnyelle A. Jervey

1. Stop competing
Because you have clearly identified your ideal client (your audience of one) there is no need for you to compete with anyone else also in your industry. As an example, there are thousands of marketing coaches but few of them focus on mindset, marketing and money-making strategy the way that Darnyelle does.

By defining and unleashing your Incredible Factor, delivering your “Secret Sauce” and “Signature Business Move” to your ideal client and marketing your Incredible Factor Signature System, you are no longer going to blend in with the crowd. Instead, you are going to stand way out and get more people to take notice to the way you offer results for your clients.

2. Say you specialize
Tell people, “I specialize in…” when talking about your services. People are accustomed to giving more respect to specialists. You’ll automatically have more authority when you describe yourself in this way. And, it helps them to understand the investment it will take to work with you because they expect to pay a specialist more.

3. Raise your fees
Regardless of what you are charging now, it’s probably not enough. So raise your fees. Whatever your highest rate was, it is now your lowest. Take a deep breath.

You may opt to allow current clients to continue at their current rates and raise your fees only for your new clients.

4. Ask every client for a testimonial or success story
If someone experiences a breakthrough because of you, ask them to put it in writing, in audio or on video. Make it a point to ask for the testimonial as soon as they experience a breakthrough. You can ask them if you can use what they told you over the phone or would they like to send you a formal testimonial.

When highlighting your clients via testimonials, always ask if you can feature them. A “feature” allows them to be prominently displayed via your website for all of your website visitors to see, which is a win-win. You win because they are singing your work’s praises; they win because they may attract clients and prospects to their products and services.

Assignment:

1. Step 1: List all of the ways that you stand out from your peers in your industry:
2. Step 2: How can you create marketing materials that highlight how you stand out?
3. Step 3: Do your products and services focus on how you stand out? If not what adjustments are necessary?
4. Step 4: How would your clients say that you stand out? Ask every client you’ve worked with this year for a testimonial

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Darnyelle’s Secrets to Success--Darnyelle A. Jervey

As a successful business owner who’s ran more than one 6 figure business, I am often called upon to share my secrets to success. While I appreciate the opportunity, the most important part of this task for me is helping others realize that they too, have secrets that have contributed to their success in life, business, relationships, etc.

1. Laugh as often as you can. Here’s what I know for sure, laughter really does make everything bearable. When you spend one minute in laughter, you boost your immune system for 24 hours! Life is too short to spend your time deteriorating your health with anger, doubt, worry or drama.
2. Surround yourself with positive, goal-oriented people. You become like the 5 people whom you spend the majority of your time with. Choose wisely. This has been a big deal maker for me. When you choose to associate only with people who understand your goals and add value, you will increase your network and ultimately your net worth.
3. Make non-negotiable decisions. It is so reassuring to know that your life is governed by decisions that are not negotiable. It’s a game changer to think about your existence on a level that always inspires greatness. When I stopped making excuses and started making non-negotiable decisions everything changed. From that first one at the young age of 8 that I was not a victim but a victor, to the one I will make tomorrow. I am committed to making decisions that move my life forward and help me to serve more people.
4. Create a life plan. When you create a plan for your life, it becomes easier to build a business or career that supports your ultimate goals and plans. This life plan is really more like a life description; it includes your lifestyle and what must be done to support it. It’s essential to get crystal clear on how you see your existence unfolding. Remember when you plan, you set in motion all that you desire to live your best life because that which you ask for must be given to you each and every time.
5. Uncover your talents and nurture them. It’s important that you take the time to “Inspect the Incredible” and truly uncover what you were created to offer this world. I chose uncover purposely, they are in you, often buried deep but they are already in you and as you uncover them, you will find the freedom and confidence to step out of the dark and into the light, inspiring others to do the same.
6. Remove mediocrity from your vocabulary. Because I believe that what we speak about we bring about, it is essential to remove those words that do not serve you from your mouth. Plain and simple, they have to go. And when they do, life will begin. The best thing I ever did for myself was to stop giving my past permission to speak.
7. Plan each day in advance. This one secret has changed my life and grown my business dramatically. Before the day ends, determine what you’re going to be working on tomorrow. You will step into your office refreshed and ready to take the day because no time is lost figuring out what to do next!
8. Spend at least 5 minutes in gratitude each day. It’s true that love, appreciation, trust and gratitude are abundance flowing emotions. The more time we spend experiencing them, the more abundance flows into our lives. In just five minutes a day, you can change the course of your life and business by being grateful for what you already have while expecting more to come into your life.
9. In business, know your numbers. If you are in business – your own or helping someone else grow theirs, there are numbers that are key to your success that you should always know. I believe that what gets attended to gets done so if you don’t attend to the key metrics that govern your business or position, sadly, you will miss them every time.
10. Love yourself, flaws and all. Find time to get to know who you are. When you learn to love yourself no matter what, your confidence will soar and you will become a magnet for more positive people into your life. The power that is exchanged when a person who loves themselves enters a room is magnetic and life changing. When you love yourself wholly and completely, you are free to serve out of your abundance. It is from your abundance that lives will be changed. It is also envious for those who don’t possess it. But, when you love yourself, you’ll be able to confidently articulate one of my favorite sayings based on one of my favorite books: What you think of me is none of my business!

Your turn: what would you say are your secrets to success? What 10 tenets govern everything you do? What, if given a chance, would you share with others to help them take steps today to protect their Incredible Factor? Write them down now and then make them a blog post, article or note on Facebook so that those who follow you can learn more about what makes you, the Incredible You.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Simple Strategies to Getting Your Next Paying Client--Darnyelle A. Jervey

I think we can all agree that nothing happens until somebody sells something. Regardless of what is being sold – the next restaurant where you and your special person will have dinner, a new television or one of your products or services – the sell predicates everything that happens from then on out. So what happens when you can’t sell? What happens when you have been working tirelessly for months and months doing what you believe will yield a successful selling situation and yet you still sell nothing?

Many entrepreneurs find themselves in this predicament as they endeavor to grow their businesses and as you might guess, it is utter frustration. While we can all agree that this is not the energy you want surrounding your business, if you happen to be one of those who’ve yet to master selling conversations, this may be exactly what you experience on a consistent basis.

I happen to be of the opinion that your next client is closer than you think. In fact, I think that if you follow the five simple strategies outlined in this article, your next paying client will materialize in days. Don’t believe me? Give these strategies a try:

1. Find out what they’d pay anything to fix – the universal law of business corroborates the statement that nothing happens until somebody sells something. But it suggests that the sale is predicated by a problem that needs to be solved. If people only buy to fill a need or solve a problem, what would your ideal clients pay anything to fill or solve?

2. Focus on the transformation – most business people are so focused on the steps and jargon and technical step-by-step processes that solve the problem of their client that they fail to show the result, outcome or transformation that one who buys their product or service will get. If you begin to focus on the transformation you provide when you speak to prospects, they will start to pay attention and eventually they will even open their wallets.

3. Go to where they’re already hanging out – if you go to where your ideal clients are and focus on the transformation you provide, the law of averages say that someone will buy. I’m just saying, it is sometimes the simplest things that go undeveloped.

4. Give them multiple options – when you only have one option for them to work with you, you create a “take it or leave it” scenario and most will leave it. If you present several opportunities to get great results from working with you and those options represent multiple budgets, you will usually get them to take you up on one of them, which will allow you to close more clients.

5. Ask for the sale - I know this seems like a no brainer, but many people go through the trouble of sharing the value and blah blah blah, only to never ask for the sale. They assume that people are just going to tell you that they want to work with you every time. While I believe that sometimes people will just come right out and tell you they’re ready, especially when you learn how to create compelling selling conversations, more often than not, you will have to ask them if they’re ready to work with you. You can only get a yes if you ask….

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Does Your "IF" Have Options?--- Darnyelle A. Jervey

When new to business, let’s admit it, many are wet behind the ears. Despite previous corporate success or advanced degrees, the thought of running a "from scratch" business is a new experience, which is often scary and filled with challenges. Of course you know that you need clients. And also, it is your desire to present your Incredible Factor in the best possible way. Your Incredible Factor is your secret sauce and signature business move that positions you as the ONLY solution to your ideal client’s problem. Many solo-professionals upon starting their business provide only one option for prospective clients and prospects can take it or leave it. Let’s be clear, most people will leave it and that will leave you feeling inadequate and unsure of you ability to effectively offer the results you know in your heart that you can offer.

Sound familiar? It probably does if your Incredible Factor doesn't currently offer several options, at least three, for people to work with you.

I don't want that for you. Today, I'm clear that you’ve got to offer options so your clients can find a place to fit into to solve the problem they have using your products, services and systems. So how do you present them in such a way that they invoke your prospects to take action?

If you want to attract more prospects and turn them into clients who pay, you've got to give them a few different options - people LOVE options because they feel like they are in control of the buying decision. Think about it, you go to the supermarket to buy laundry detergent and you are not married to any particular brand, you see all your options and make the best choice based on a series of variables. Well, your prospects are no different; they want to be presented with options so they can make the best choice for them. It's your job to give them what they need to decide to buy from you.

When I began to offer a few different options, I began to sign up more and more clients for my programs and I know you can get excited at the thought of doing the same.

Here are my recommendations:

1. Offer different price points of service so there is one for every budget. Take away value as you reduce the price. Think about having a super size, large and regular option. Build your super size option first with everything you can offer and scale down from there. As the price reduces, so does the value and the offerings. This will allow you to feel comfortable with your pricing because you've got varying levels for them to get on board to work with you. Many will go for the super size option but others will select your regular option. And no matter which option they choose, it's okay! And that, Incredible One, will improve your confidence and ultimately grow your business.

2. Provide some form of incentive or bonus if they choose your super size option. Offer something irresistible that makes the super size option more desirable and the ONLY option if they really want your Incredible Factor to solve their problem.

3. Give your options results-oriented names so that the prospect can get clear on what they can expect from each option.

4. Describe what's included in each package and share the price at the end, telling them that they can pay in full OR make payments. You want to consider and work on the prices until you feel comfortable offering what you will offer at the price that you set (many shopping cart utilities offer split-testing). There’s no right or wrong price; it’s based on what you feel the value and services each option will provide are worth in the marketplace. Hint: The more private or one-on-one time you offer, the higher the price should be.

5. Study your options until you feel good and can say them without stuttering or flinching, especially when it comes to telling them the price and when you are ready, start offering your new and improved options to your prospects.

Trust me, following these simple steps will give your Incredible Factor options and increase your client count almost instantly.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Reasons Why They Won’t Buy and Simple Strategies to Sell More Starting Today--Darnyelle A. Jervey

I received a question recently from a follower in Los Angeles and she wanted to understand why, despite all of her networking, she wasn’t selling anyone into her programs. She was confused because she was out 3 days a week networking with people she perceived to be her ideal client yet no one wanted to learn more or work privately with her.

Sadly, this happens to tons of entrepreneurs who haven’t quite successfully learned how to share who they are and what they have to offer in a way that leads to a closed sale. To help those of you who feel like my follower, I compiled my list of the top five reasons why they won’t buy from you:

1. They don’t understand what you’re offering. You’re most likely so concerned about the bells and whistles that you forgot to tell them the results. As I’ve heard it said many times, “features tell, but results sell.” You haven’t done a good job of highlighting the problem that will be solved by your solution. You’ve also not shared the solution in a compelling, results oriented way to indicate what they can expect if they work with you. To change this, focus on the results and benefits, not the steps or features. A feature is 30 minute calls but dig deeper, what will happen for them in that 30 minute call that will change their life and solve their problem?

2. They don’t understand the value. You’re most likely not helping then to understand that they need it. You’re not explaining the value in a way that makes them want it, which means for them, it’s not relevant. You have to make them want it. The best way to create desire is to get clear about what they need to solve their problem and use their words to convey the true value for investing with you right now.

3. They don’t believe you. In this instance, you’re likely talking to hear yourself talk; which means that there is no proof to substantiate your claims. Social proof is essential if you want to attract more ideal clients. How do you get social proof? Ask for testimonials and success stories from those who’ve worked with you and got a result, especially a result that you’re boasting to others who should work with you.

4. They think they can buy it anytime. You’re likely not illustrating a sense of urgency in your approach, helping them to understand how significant the problem is and counting the cost of the problem for them. If you’re not helping them to see that the longer they wait to solve the problem the more it will cost them (time, energy, money, frustration, stress, etc.) and they’re not likely to budge. To change this, figure out what the pain is costing them and show them that by working with you, the pain will stop and they will make money, save money, save time, reduce effort and/or increase happiness and fulfillment.

5. They don’t believe that working with you will truly solve their problem. This one really doesn’t have much to do with you; it’s tied to their mindset that they’re problem is too great to even bother trying to solve it. Truthfully, in this case, they don’t believe that even with your help they can do it. To help them here, you have to listen and reassure them based on the results you’ve gotten for other clients.

Your marketing (online or offline) must solve these five problems each and every time so that more prospects will be interested in going to the next step with you. If you fail to do so, you can forget being able to add more clients to your roster. But it can change as soon as you make compelling marketing a priority for your business.

Your assignment:

1. Contact previous clients and ask them for a success story or testimonial.

2. Re-write your program offerings based on results not features and memorize it for your selling conversations.

3. Create a bonus structure that allows them to gain more value only when they make a decision within the next 24 hours to work with you.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 quick tips to re-invent your social media posting strategy--Darnyelle A. Jervey

With recent reports indicating that Facebook is now a social networking platform to over 750 million people, it’s safe to say that no matter who your ideal client is, he/she is on Facebook. That being said, an effective strategy for reaching them and standing out from the noise makers who post and post and post without substance is the key.

Developing a social media marketing strategy is a great way to ensure that the post you create will be well-received and impact the growth of your business when you create an effective follow-up strategy. While many still boast that the best way to reach your ideal clients is to join the groups where they hang out, we don’t disagree; however, we suggest that in so doing, you get crystal clear about how to create client magnetic posts so that your time spent using social media combing for new clients is not lost in the sea of entrepreneurs who don’t know how to stand out in the crowded marketplace.

1. Research the group or page – when you’re added to a group without your consent, instead of just going with it or just deleting yourself, do your due diligence and research who created the group, why they saw the need for the group and who is actually in the group and actively engaged. While you may not have asked to be included, your inclusion could be just what your business needs. If your own thorough research proves that it is a place where your ideal clients hang out, stay engaged and actively participate in discussions.
2. Test the waters – submit a post that may be perceived by others as a bit controversial to see if they are really paying attention to what’s being said. Now, I’m not suggesting that you dilute your brand, character or integrity; however I am suggesting that you push the envelope. If you are a true expert in your industry, you know what the pain points are of your clients. Highlight the pain by creating a post that kicks them in the gut. Watch closely those who respond and present yourself to them with the pain killer because those who respond are the ones bleeding right now.
3. Make each post client magnetic – be sure that you are able to pull your ideal prospects toward you with compelling topics and articles, questions, comments, etc. As a rule of thumb, if you wouldn’t respond, they won’t either.
4. Give a killer call to action – want to know where most entrepreneurs go wrong? With their call to action – they get the prospect to the water but fail to tell them how to take a drink. Be sure you make it crystal clear what the next step is for those who want to deepen their experience with you. Make the next step a no-brainer for them and remember that everyone tunes into WIIFM – what’s in it for me?
5. Follow your posts – after you post and it goes down the stream out of initial view on the group’s wall, don’t let it go. Keep tabs on who is viewing and responding. Add the names of each person to your warm file – as with a proper follow up strategy you could score an opportunity to get acquainted with them.

Your assignment:

1. Identify at least one group that would greatly benefit from your expertise. Do your research to clarify that you’re in the right place, a place where your ideal clients are hanging out.
2. Introduce yourself to the group – three times in one day with the same post. This will ensure that many more people get to see it versus you only posting it once. Be sure to offer something that is a bit controversial in nature, to cause a stir from others (this is marketing 101). Be sure that the post is informative, contains value and has a killer call to action
3. Follow your post. Does anyone like it? What about commenting? Be sure to track those individuals for 1:1 follow up using the inbox feature on Facebook. If no one pays it any attention, this may not be your group OR your copy is not compelling enough.
4. Follow up with those who liked your post or made a comment.
5. If they respond offer them a get acquainted or next step conversation to learn more about how you can help them solve their problem.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Simple Strategies to Choose Brand Building Associations-Darnyelle A. Jervey

When you first enter the marketplace as an entrepreneur or you seek to reinvent your business, it can be overwhelming to realize everything that goes into effective brand development and management. When you consider the fact that everything you do consciously or unconsciously affects your brand, it becomes increasingly important to make sure that each experience is one that will enhance your brand and bring you closer to achieving brand equity.

Brand equity is the power a brand earns over time based on the experience, reputation and name recognition it gains, which translates into more clients, more income and more freedom. You earn brand equity by building your brand consciously and actively. By delivering what you said you would plus more to create an emotional response with your clients or customers. You increase your brand positioning when your clients refer their friends and family to you because they know you, like you and more than anything, they trust you.

Beware; however, one false association can stop your brand building in its tracks. With social media bringing the world closer than ever before, it is so easy to get caught up with people who appear to be exactly what your brand needs to bloom. I caution you, however, to not get sidetracked; but to instead validate the association before you find yourself tangled in a web that is not going to add any equity to your brand.

Entrepreneurs attract entrepreneurs and something that appears too good to be true might just be. So to mitigate the risk to your brand, do your due diligence and research anyone who is asking to partner with you because they believe that together you can change the world. Don’t get me wrong, you might actually be able to change the world together, but you just want to be sure that the change is going to be positive, brand affirming and a win-win for all parties involved, especially your clients.

To help you create relationships that will build your brand, consider these simple strategies:

1. If you’re considering joining forces with someone, try them out first. Make sure that their message completely resonates with your message. Join their mailing list. Follow them on Twitter to see what they are tweeting about. Attend one of their events; get on one of their tele-seminars, etc. Validate that if you hang out with them, you will feel natural, like you are hanging out with yourself.

2. Be sure that you can answer why your brand and theirs is a good fit.

3. Research them. Check Google to see what the world has to say about them. Do you like what you read? While some argue if one bad apple really spoils the whole bunch, others argue that one bad apple makes you think the rest of the apples are bad too.

4. Make sure that they are already gathering your ideal clients together but their product or service doesn’t compete with yours. You want to ensure that any strategic partnerships or relationships enhance and complement one another.

5. Interview them. Ask them hypothetical scenarios to get a firm understanding of where they are on the topics that matter most to you and your clients.

When you choose to utilize these simple strategies to create effective, brand building relationships, your brand will become an Incredible One.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Does Your Incredible Factor have STYLE?-Darnyelle A. Jervey

Just to be clear, I’m not talking about the way you dress or your hair style. I’m not talking about how you enter a networking event or the way you shake a hand. I’m not even talking about your business card or company brochure.

Although each of these are important to the image you portray when you are out and about sharing your Incredible Factor with others, today we are talking about creating a STYLE that offers Solutions That have ideal clients Yearning to Learn how they can Experience working with you.

That’s right, your goal as a service-based entrepreneur (coach, author, speaker, event planner, hair stylist, attorney, trainer, consultant, etc) is to present yourself in such a compelling way that your ideal clients rise up and say, “He/she is talking to me, they can solve my problem. I can’t afford not to get their solutions.”

You MUST become a problem solver.

If your Incredible Factor is not solving a problem in the marketplace, you have no STYLE and if you have no STYLE you have no clients, no income, no business.

When you lack STYLE, people look at you funny and your phone doesn’t ring. No one wants to spend time with you because they are afraid others will see them in your presence. They see spending time with you as a waste because all you do is talk a good game without any evidence to support it.

If you truly want your passion to produce a profit, then you need to create compelling marketing materials that create an eruption in the lives of your prospects. They will be ready to do anything and pay anything to finally solve their problem because you are showing them the solution.

Successful entrepreneurs have figured this out and they have taken their STYLE to the next level. They are using their Incredible Factor to serve the world in a big way because they realize that people need their Incredible Factor, just like people need yours.

Your job is to first get STYLE and then to share it so it begins to attract your ideal clients and grow your business. Remember the universal law of business “find people who are currently experiencing the problem that you solve who are ready RIGHT NOW to pay for a solution”? This is the key to closing another client, getting booked for one more speaking engagement, being referred to plan another event, etc.

Want STYLE:

1. Develop a mindset that allows you to get out of your own way and focus on sharing your STYLE with those who need you. 95% of everything is attitude [mindset] only 5%, which is fully teachable and transferable, is skill.

You should get excited; yet, FEAR shuts many people down (perhaps even you) because they have a self-sabotaging mindset and they can’t see beyond their own mess. As a good friend of mine says, “get out of your head and into your heart.” That’s where your Incredible Factor does its best work. That is where you realize the intrinsic value you offer to the lives of others.

Your EGO keeps you afraid of what having STYLE will mean and therefore your business suffers, which means your family suffers as well. I know that you didn’t go into business to suffer; you went into business to make a profound difference and share your STYLE with others.

Your Incredible Factor has absolutely nothing to do with you; it is about and for others to be served in a big way. When you lack confidence and believe that no one wants to work with you or you buy into the lies you’ve been told for a very long time, (no one wants your product or service, you are not qualified for the business you have, people will know you’re a fraud, etc.) your STYLE quotient goes way down. It’s true; people want to work with experts who know they have STYLE and gladly share their STYLE so they can be enriched, empowered and informed and most importantly so their problems can be solved.

2. Get clear on the problems of your ideal client. Get clear on how you solve those problems. Get testimonials to support the results you say you offer.

If you are not sure what you do for your clients, ask them. I’m sure they’d be happy to tell you.

Consider sending a survey to determine what they need to go to their next level as it pertains to the services you provide. Go back through your client folders and look at the notes you’ve made after their initial consultation and as you worked directly with them. What did you uncover?

Also, look at your top 5 clients; you know the ones that if you could get 100 more of them, you’d be set. What do they all have in common? What was their problem? What brought them to work with you? What did you do for all of them? Did they consistently share how your ideas and advice with others that made a difference in their lives? Did they refer others to work with you because you solved their problem?

Sidebar, if you cannot answer these questions or you don’t like the responses, I recommend investing in a business coach or mentor to help you identify the answers to these questions.

If you want STYLE, you’ve got to be willing to say, “I need help,” and invest in your business to get it. Remember, if you don’t invest in yourself to solve your problems, clients will not invest in you.

3. Determine what questions you can ask to engage your ideal prospects. In my world, we call these “pull marketing questions,” because they “pull” them in to your solution to their problem.

If they come on their own, you don’t have to beg and plead or lower your prices to get them to join your program, become your client, etc.

What can you put on your website, business card, include in your 30-second commercial that will let ideal prospects that are listening, reading, following you, know that YOU have the solution they’ve been searching for?

4. Once you get clear on their problems and your solutions, to enhance your STYLE, offer a high-value, high content irresistible free offer for them to get tuned into your STYLE.

People love to buy but they will only buy when they know you, like you and trust you. Perhaps a free tele-class (be sure your title and content is results oriented NOT processes focused.)

People don’t care how you do what you do, they care about results. If you can show them consistently that you are the ONLY solution to their growing problems, they will begin to say “I like your STYLE.”

5. Share your free offer everywhere so that they can self-select to learn more and once you’ve been given an audience with them, use your STYLE to solve their problem!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Describing Your Incredible Factor for Results-Darnyelle A. Jervey

Many of you have heard it said on numerous occasions that "life & death lie in the power of the tongue." I certainly subscribe to this statement. And what's more, how you describe your gifts and talents to others is a direct correlation to giving your Incredible Factor life or eulogizing it.

Think about it. When you get the chance to introduce yourself to someone, what do you say and more than that, how do you say it? Do you take the opportunity to celebrate your success, or do you downplay your accomplishments because you don't want to appear "self-centered"? Invest in a coach or mentor to show you how to describe who you are so that it produces profit. I'm available to help you turn your passion into a profit when you are ready to play BIG.

Are you using the power of your tongue to describe your Incredible Factor so others see you as the ONLY solution to their growing problem?

I work with many clients and when they come to me, they are so unsure of how to describe their Incredible Factor in a way that creates clients, income and freedom. I'm going to share with you exactly what I share with them. Many of them are "gun shy" when it comes to highlighting their success for others.

Let me put it this way, if your Incredible Factor's purpose is to create income on a full or part time basis, then you've got to get clear on exactly how to describe what you do so others see you as the only solution and prepare to take action to get you to solve their problem. Here are my tips:

1. Focus on the benefits you offer and the solutions you provide and NOT the actual process you take clients through. If you focus on anything other than the results you provide, you are being self-centered and even though you are talking about your Incredible Factor, it's about them, not you. You already know you're the bomb but because they do not, you may self-destruct. We want others to feel the impact of your explosion. Trust me, it works.

2. Determine exactly who benefits from your product or service, that's right, I'm talking about identifying your ideal client. Not knowing this is a serious mistake. If you are naive enough to believe that you help everyone, that may be why your Incredible Factor is not paying off in the form of clients or income. You must identify the one exact person who has the problem that you solve and who is ready to spend money RIGHT NOW to solve it. Period. Anyone else who hears you describe your Incredible Factor and takes action is butter.

3. Create a power statement that includes: your company name, the problem you've identified, your gift, those who benefit from your gift and the problem you solve. Use the following formula to ensure it is widely effective: I help X do Y so that they can Z. x=ideal client, y=problem you solve, z=the result they achieve.

4. Have a client success story that illustrates results ready should time permit. I recommend making it one with quantitative results. Remember the 5 motivators and ensure that the problem you solve and the success story you choose touches on at least one.

5. Be passionate and enthusiastic. If you can't get excited about Your Incredible Factor don't expect anyone else to.

Once you are done describing your Incredible Factor, ask them what they do and ask them what challenges they are currently facing. Listen to determine if you can solve their problem. If you can, speak up!

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Second Quarter Review-Darnyelle A. Jervey

As we close out quarter two and prepare for the second half of 2011, let’s complete that all important self-assessment. Let’s review you, your business and your circles of influence. Be honest with yourself and make the necessary adjustments to grow yourself and your results as the year continues.

1. What is your 2011 goal for your life and business?
2. At the half way point, how close are you to achieving your goal?
3. What can you do differently in the coming quarters to shift your results?
4. What are the three words that best describe your goal for your year?
5. What is your vision for the next 6 months?
6. What have you done that has sabotaged your success so far this year?
7. Who have you been spending a significant amount of time with in the first half of the year?
8. Have the influences been positive and life/business affirming?
9. If no, with whom do you need to reduce the amount of time you spend?
10. What coaches and mentors have been influential in your success this year?
11. What investments will you make this year to ensure achieving your year-end goals?

These 11 questions will bring balance and perspective into your life and business. I personally recommend that you take the time to answer each question and form your answers and create a plan to be bolder as the year continues.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Simple Strategies to Avoid the “Gaper Delay” in Your Business--Darnyelle A. Jervey

In case you’re wondering, yes, this is a business article about traffic. Well, it’s actually NOT about traffic; it’s more about how you, a creative entrepreneur, can get caught in traffic that is not beneficial to your business if you are not careful.

I admit I got the idea for this week’s article while driving on the I-90 heading toward Chicago. It was a mess, cars everywhere, going nowhere fast. Primarily because there was an accident on the other side that had nothing to do with us going toward the city, yet everyone was so busy seeing what happened that they couldn’t drive their car to their destination. It’s easy to get side tracked when you’re driving if you’re not clear about your ultimate destination.

See my point? Your business is suffering because you’re too busy seeing what’s going on with others in the marketplace that have nothing to do with you. Instead of picking a lane and staying in it and preparing for the journey ahead of you as you endeavor to attract ideal clients, you’re changing lanes to get a better look at what they are doing.

Focusing on what others are introducing to the marketplace has the potential to kill your business. Now, don’t get me wrong, knowing what your competitors are offering is important; however, you can’t be so focused on what they’re doing that you aren’t doing anything but watching them. I’ve seen it happen many times in my business of helping entrepreneurs unleash the Incredible Factor in their businesses. I ask one question, like what does your business do? And they respond with something like this, “you ever heard of X? Well, I’m just like them, I do the same thing,” instead of offering their own power statement, one that has them starting a trend as opposed to living in the shadow of their competitor.

When I hear that, quite honestly, I just shake my head, because they’ve been caught in the “Gapers Delay” syndrome – too busy watching others and not spending enough time building their own brand.

Hopefully, I’m not talking about you. But if I am, no worries, if you really want to avoid the effects of the Gapers Delay syndrome, I recommend that you:

1. Turn on your GPS – Your GPS is your business and marketing plan. You know, that thing you wrote when you started your business (I hope you did anyway) Pull it back out, check your destination and let it tell you which turns to take. When you gain a clear vision of the transformation your products and services will provide for others, you will gain perspective and that perspective will lead to prospects. Deciding to start a business without a clear intention of who you are and what you will offer to others in service to solve their problems is one sure fire way to find yourself on the business roadway caught in a traffic jam.
2. Avoid hitchhikers – oh, those pesky little distractions that appear out of nowhere. Sometimes they’re holding a sign; sometimes they are bold enough to stick their hands out. When you remove those hindrances that challenge your ability to be fully authentic about how YOU will serve your ideal clients, you can breathe and with each breath, you allow abundance to flow toward you and your business. It’s important to know when you drive your car and when to pull over and let traffic die down. Taking much needed time to retreat, with your team or advisors can make all the difference as you grow your business. Avoiding the bright shiny object syndrome is essential to becoming known for offering quality service to your market
3. Check the rearview mirror only momentarily – more often than not, a mindset shift can easily prevent road rage or an accident. I recommend that you watch what you feed your mind by putting quality information in. Look in your rearview mirror just long enough to assess that the way is clear. Focus instead on the open road ahead of you by creating daily mindset shifts that keep your breakthroughs consistent to the speed at which you desire to drive your car. Remember, your thoughts are equal to your feelings and beliefs which affect your actions and alter your results. If you believe that you are the only solution to your ideal client’s problems and work toward ensuring that they know you exist through effective and compelling marketing, you will be rolling down the freeway toward your ultimate destination.
4. Crank up your car radio – while you are driving, to avoid the need to text or look away from the wheel outside of the occasional rearview mirror check, play your theme song loud and proud. In fact, if you don’t have a business theme song, get one immediately. It will stop you from focusing on what’s happening around you, you’ll be so into “rocking” it out for your clients, you’ll arrive at your choice destination easily and effortlessly
5. Create YOUR roadmap – this is your business; no one can do it like you. Your plan of action to grow your business is your roadmap – what to do and when to do it to achieve the results you crave. When you stop focusing on others and focus instead on your plan and do the work it will take to make it a reality, you will realize that who you are and what you were created to be is Incredible – in and of itself and truly no one else can hold a stop light to your brilliance. Focus on ways to achieve your plan through concerted effort daily, remembering that it is the little and not so little things that add up to the unassailable difference in your business.

Bonus: let the wind blow through your hair. When you are driving, really driving toward your destination, clear and focused, you will breeze your way through. You’ll be able to relax in full authenticity because who you are is exactly what your ideal clients need to grow to their next level.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Stop Embezzling From Your Business: 5 Keys to Create a Thriving Business with Cash Flow--Darnyelle A. Jervey

One of the challenges I see frequently when meeting with solo-entrepreneurs who have been in business 0-5 years and are trying to build a solid business, is an inability to ensure that they get to keep a significant amount of the money that they earn. Most people who start a business fail to understand the significance of creating and managing a budget, largely because they don’t have a budget in their personal lives. I’ve heard it said recently that “how you do money is how you do everything.”

Typically new entrepreneurs earn and spend, sometimes without ever letting the money they earn get appropriated to their business account. Did you catch that? Yes, I am talking about embezzling from your business. Sadly, most entrepreneurs do not have a business background and often start their business out of necessity, lacking the skills, strategies and solutions to ensure that they are building a thriving enterprise. Most people live in a “feast or famine” environment or worst yet, they live from paycheck to paycheck or what I call “poor-check to poor-check” completely captive to their business and clients instead of being able to allow abundance to flow in all they do.

When this is the way you run your business, you are likely to never gain the freedom to enjoy what you love. In my opinion, that completely defeats the purpose of becoming an entrepreneur. If you’re going to be a slave to your work, you might as well keep working a job. If this makes your stomach curl, then you’ve got to get a handle on your money so that you can ensure you never have to sit behind someone else’s desk ever again.

If you want to stop embezzling from your business, you have to change your mindset. Keep in mind that with business comes boundaries. If your business is considered a business on your deepest levels, you will respond accordingly. It will also take discipline. That means, you will have to stop taking cash out of your business before it enters your bank account. While I am happy to suggest that you pay yourself, I do recommend that you pay yourself in an authentic fashion, via your business checking account, so that you have a record of the salary you are paying yourself.

I am happy to report that as soon as you shift your mindset and you also create a few key financial systems in your business, you can go from surviving to thriving in your business. When you’re no longer focusing on the lack present in your business, you can actually attract more paying clients because your energy will be flowing in abundance and circulation instead of in lack and stagnation.

I believe that since you started a business to make money, you should create effective systems so that what you make doesn’t get embezzled by poor financial management habits. While I am not a financial advisor, I am a business coach and I am able to show my clients how to create foundational financial management for their business, a consistent strategy as they endeavor to grow their business. I also recommend that you consult a financial advisor that specializes in working with entrepreneurs so that you can be sure to get a customized strategy that will increase cash flow and reduce stress as you endeavor to grow your business.

Here are 5 keys to create a thriving business with cash flow:

1. Know your numbers. You have to know what you are bringing in, what’s going out and what’s left over. You have to know the value of a new client to your bottom line and how many you plan to add in any given month.

2. Make a monthly financial plan for your business. Set a budget for the expenses that you know are mandatory to the operations of your business for the current month. In your plan, highlight the amount of revenue you have coming in before you do anything to attract new clients. Also track the amount of expenses you have going out so that you know what your cash flow is.

3. Create a strategy to attract enough new clients to handle all of the expenses you already have in your business. As an example, if you need $5,000 to run your business each month and you currently have $7,500 in your business checking account, which would mean you have $2,500 cash flow in your business. If you create a strategy to attract 3 new clients which are valued at $7,500, you will have $5,000 cash flow in your business when your month is done. With the extra cash flow, you can begin to save money by opening a business savings account and having money set aside for personal development such as hiring a business coach, other investments, expanding your team, etc.

4. Purchase financial management software such as QuickBooks to keep track of your expenses, income, invoicing and clients. The system is designed to make managing your businesses financial systems easier so that you can spend more time doing what you love, working with your clients.

5. Run your monthly reports by the 3rd business day of the new month so that you can see where you are and brainstorm how you can increase your results by a minimum of 10% in the new month.

Embezzlement is a serious offense. When you embezzle from your business, you minimize your ability to invest in yourself through your business when the need arises and you aren’t allowed to show up fully for your clients. By simply creating a budget and financial plan, you can reduce those inappropriate expenses and begin to allow your business to truly change lives.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Keys for Backing Away From the Incredible SNATCHERS--Darnyelle A. Jervey

Okay, I know that as you read the title of this article, you were like, “what in the world is an Incredible SNATCHER?!”

An Incredible SNATCHER is anyone who has been Sent to Negate All Talent and Confidence that Has been Earmarked and Reserved for your success.

That’s right, this article is all about eliminating the haters, naysayers and dream stealers who make it their mission to derail your destiny, pummel your purpose and prevent you from living your passion.

Now, many of you are allowing what the Incredible SNATCHERS have to say to keep you from playing big…they don’t like that you’re succeeding, you quit your job and are making entrepreneurship look effortless, etc. Well, I am admonishing you this week to once and for all stop allowing yourself to be stifled because of what they think of you. Honestly, when you realize that their purpose is to stop you from serving the world in a big way, I think it will make it easier for you to back away.

For one minute, close your eyes and imagine that you are a star in the sky on a dark summer night. In fact, in this visualization, you are the only star. If, because of your Incredible SNATCHERS you dim or completely turn off your light, the world would be in darkness. You, not shining to full capacity would prevent others from being able to see their greatness. Now open your eyes, and ask yourself if you really want that to happen?

I’m going to take a wild guess and state that the answer is no. So, if you’re with me, here are 5 keys that are sure to help you successfully back away from your Incredible SNATCHERS:

1. Recall your vision and mission. A lot of times we get distracted from our purpose and in that distraction we forget what we are supposed to be doing. As an entrepreneur, you are supposed to be solving problems for your ideal clients. Take some time to get to a quiet place and remind yourself of why you are doing what you do. Get refreshed so you can get back to work.

2. Complete a circle of influence review. Are you spending too much time with your SNATCHERS? Because the majority of your SNATCHERS have the same maiden name as you, it’s probably safe to say that you see them on a regular basis. What I recommend is that you complete an assessment and grade each person you find yourself spending significant portions of time with. If they add value, give them a plus. If they cause drama, give them a minus. If they don’t move you one way or another, give them a slash sign. Plus signs get to stay; minus signs need to get less and less of your time and slash signs need to move one way or the other because you can’t straddle the fence of who you share your incredible with.

3. Set clear intentions. When you set clear intentions for your life and business, you will be better able to ensure that you are holding fast to them and you will also allow the universe to conspire on your behalf to make your intentions true for you.

4. Join a mastermind group to spend time with people who are your peers in business. Sharing space with positive entrepreneurs who like you are growing a business, will give you more drive and determination to reach your goals. Remember, your income is the average of the 5 people with whom you spend the majority of your time.

5. Learn to say no. Just because a SNATCHER asks you for something doesn’t mean you have to make yourself available to offer it to them. Begin to say no to them so that you can say yes to your purpose and destiny.

Being an entrepreneur is challenging enough without having SNATCHERS add fuel to the fire. By determining which simple, yet effective strategies will work for you, you will be able to not only back away, but also bring more positive into your business so you can send more positive out to the world you serve.

To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Questions to Clarify Your Business’ Value Proposition--Darnyelle A. Jervey

Part of the reason why so many service-based entrepreneurs are struggling is because they haven’t taken the time to write down who they want to work with. Having worked with thousands of entrepreneurs and aspiring entrepreneurs, I know you find it hard to believe, but trust me; most people do not start a business with any form of a plan.

They don’t plan out what they are going to offer nor do they plan out who they are going to offer it to. The result….a hot mess. You attract:

• Clients who drain your energy and pay you low wages
• Clients who make excuses instead of taking action
• Clients who have no real desire to change their situation but just want to complain and blame it on the “man,” or better yet the economy
• Clients who want a “hook up”
• Products and services that don’t appeal to anyone

Please, stop! Don’t take another client on until you can clearly and succinctly answer the five questions below.

This week’s assignment is very important to the future success of your business. Even if you have a business plan. If your business model has deviated in any way in response to what has happened in the industry you are in or the economy, ask yourself these five questions. These questions will help you begin the process to gaining some semblance of clarity in your business. When you take the time to answer 5 simple, yet effective and often overlooked questions, you will gain tremendous impact to your company’s bottom line:

1. Why is your business necessary? Brainstorm on this one. Right down every answer that pops into your head. Ask clients who have provided a success story why they had to work with you. Again, record every answer. These reasons will be key to your marketing language going forward.

2. What is the transformation your business provides to your ideal clients? Here, think before and after. Before they come to work with you, who are they? After they work with you, who have they become? Why is this important and why will others be inspired to work with you too?

3. What is the problem you solve and what is the system that you utilize to solve the problem? These results should be clear about the steps you take each client through, which leads to the result you would like them to receive in working with you. Being able to articulate this is HUGE for your business growth potential.

4. Who are your products and services for? Please be as specific as possible. Remember, clarity leads to cash. Don’t think you can help everyone. Narrow your focus and in doing so, find the people who can’t live without your solution.

5. What happens if they don’t buy your products and services? What will they continue to experience if they don’t work with you? What is the pain they will continue to feel until they choose you as their pain killer?

These five questions will lead you to a significant breakthrough about how you must begin to conduct business. When you consider these five questions before you contact a prospect, writing a marketing piece, present your company at a networking event or any other business related task, you will begin to get clear results that help you to grow your company.

Take time this week and respond to each of these questions in detail. Upon completion, you will have some key marketing language that can be converted into market pieces, website copy and other items to show you as a magnet to your ideal clients.

Be Incredible,

To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc

©2011 by Darny

elle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible

Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

7 key questions to craft your ideal client profile– Darnyelle A. Jervey

When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.

I’ve watched it happen time and time again – a new small business owner gets started in business and is very excited. That excitement includes lots of confusion because they are distorted enough to believe that they are here to help/serve EVERYONE. You CANNOT help everyone, no matter how good you are. This is a very popular misconception amongst new entrepreneurs…they believe that if they target their marketing efforts by selecting a niche they will somehow be leaving tons of money on the table. The fact is, you increase your chances of earning in direct proportion to your gift by selecting a niche market. When you become clear about whom your product and service is PERFECT for, you begin to invite them into your experience and as a result of saying exactly what your target markets needs to hear to take action, you increase your chances at success in selling your products and services.

In my own business and being wet behind the ears, I tried the whole “I work with everyone” approach. A few not so perfect clients later, I realized that not only was my value and service NOT for everyone, but I reserved the right to choose who I want to serve in my business. I immediately hired a coach, that’s right, I hired a coach for one reason – it’s hard to see the picture when you are the frame. That was five years ago and now my business is thriving because I got out of my own way and invited someone in my field with more experience than I to help me develop the mindsets and marketing strategies to earn significant income.

As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions. During this process, I force them to look at the areas that they probably would not have otherwise thought about when it comes to clarifying who they want to work with. Because my clients can’t see the big picture and often their mindsets hinder their ability to achieve business growth and success, when we complete this activity every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.

Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.

• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps.

There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If, as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.

Be Incredible,
Darnyelle

To get step by step assistance in how to attract your ideal clients, register for my Ideal Client Bootcamp. For details visit http://www.incredibleoneenterprises.com/ifbc

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Strategic Steps to Creating a Product Progression Plan – Darnyelle A. Jervey

Have you ever created a fabulous product, sold out of it and wondered what your next big thing to help your clients would be?

What about putting everything you have into one product and not knowing what to offer next?

If you answered yes to either question or you’ve never given it a second thought, chances are you need a product progression plan.

A product progression plan is just what it sounds like: a plan that helps your ideal clients progress from one product to the next to solve their problems so that you become their solution for life. If you’re in business to build customers for life, then you must be committed to creating products and services that help your ideal clients progress from problem to solution over a period of time.

What I found to be true is that as an industry expert, you must become a GPS to your ideal clients and prospects. You must give them one direction (in the form of a product or service) at a time until they reach their ultimate destination (a clearly demonstrated solution to the problem they have that you solve for them).

I have found that most entrepreneurs don’t ask themselves “what’s next?” when it comes to consistently delivering high value products and services to their customer/client base. They just have their one big solution and don’t think ahead to discover what their clients will require next. Or better still, how to break the solution up into bite-sized pieces so they aren’t overwhelmed at any given point in time.

Enter a product progression plan. Creating one can be the difference between being a one- hit wonder or a ROCK Star for life in the eyes of your customers.

Your assignment this week is to begin to create your own product progression plan. Having a well thought out plan for how you will continually serve your clients is essential to growing a profitable business. To begin, be sure to list all of your existing properties that were created to solve the problems of your ideal clients. Ask yourself, what problem is solved with which product? Be sure that every problem or by-problem is solved by a product or service that you offer. Once you’ve listed everything you’ve got and offer out, follow these simple questions to detail your progression plan so that going forward you never have to ask yourself what’s next when it comes to solving problems for your customers:

1. Start with your Irresistible Free Offer. What is the transformation it will provide to your ideal client prospects? What else will they “get” when they subscribe to your marketing list? How can you consistently ensure that value will be provided to them?

2. Ask yourself, after they finish with my IFO, what is the next logical product or service offering for them to consider to deepen their experience with my company? Write that down. Do you already have this product in a sellable format? If not, create it in multiple mediums and package it and make it available as soon as possible.

3. Then ask yourself, how will you tell them about it? What will the service delivery entail? How will I know that I created the right mix for that problem?

4. After that product is created and available, again, ask yourself what will they need once they have solved that part of the problem? What problems have been created by solving that part of the problem? Do you have an offer for that problem?

5. Keep asking yourself these questions until there are no other products or services for you to offer to your clients then go back and add dates to your plan for when and how you will let your ideal clients know about your products and services.

Once you’ve answered each of these questions in detailed succession, create a systematic approach to getting these products into the hands of your ideal prospects by creating a timeline and approach for releasing the information. If you do this correctly, you will have an arsenal of products and services to offer to your prospects for years and years to come.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Juicy Strategies for Building Customer for Life - Darnyelle A. Jervey

The Customer is always right.

While I don't entirely agree that this statement is true 100% of the time, I do believe that the customer is always entitled to respect, good quality and exceptional customer service. Regardless of the size or type of business you own, the lifeline of your business, along with great marketing and financial management, is your customer service skills. Many entrepreneurs, especially miss the ball on this intricate detail. It is essential to have clients rave about your products and services, join your unpaid sales force - that's right, they love you so much they bring you new clients out of sheer delight with how you work with and for them.

I know that in my world, having started my career in a Corporate Customer Service giant that it is essential to always be thinking of yourself as the customer. When you do, it helps you to create products and services that appeal to them, creating an experience they cannot wait to deepen. When you project this mantra each day in your business, it shows and your customers keep showing up.

Since our inception, we've worked with hundreds of clients who come back, over and over again. I have a growing list of clients who have deemed me their business coach for life. I share this not to brag about how wonderful I am but instead to share how much I value customer service and bend over backwards to ensure my customer's needs and expectations are always exceeded.

When you do make a mistake, know that your customers know you are human and they are simply looking for acknowledgement and courtesy; which goes a long way and saves you from having to spend money locating another brand new customer. And yes, it is so true that when we have a bad experience we tell twice as many people as when we have a good one. So, if you want to avoid the backseat banter of clients' gone AWOL, try these juicy customer service strategies:

1. Create a contact list of all your customers (a customer is someone who has made a purchase from you during the lifetime of your business). From that list, periodically send cards or make phone calls just to touch base with them and to see how they are doing. Let them know about what is currently happening at your company. This will go miles and miles towards keeping them engaged in your offerings. Remember, it should be your goal to make 5 calls each day and send a minimum of 5 handwritten notes each week.

Bonus: Create a systematic way of staying in touch with your clients and increase your productivity through the automation.

2. When a new customer purchases from you, maximize the first 30 days of their experience using an immediate thank you card or hand written note, or perhaps a video, and of course an auto-responder system that checks in on their progress and lets them know what they should purchase next to deepen their learning. Tell them what to do next by creating an engaging new customer experience.

3. Statistics show that most consumers who enjoy a product or service would like to hear from the company at least twice each week, to that end be sure you have a systematic approach to staying in touch with your customers on a weekly basis.

4. Require some form of client information sheet so you can capture key personal data like each client's birthday, anniversary and children's names. Call them, email them or send them notes on each of those key days or mention their children in cards, calls and other notes. There may be times that you will be the only birthday or anniversary wish they receive and as sad as that is, it will definitely build customers for life.

5. When you offer a special incentive or offer savings on your products and services tell them immediately. Also, send periodic coupons via the regular mail with a longer expiration date.

Bonus: And when they order from you, always offer some form of bonus and free gift with purchase, they will LOVE it and keep coming back for more!

My personal recommendation is to create a customer service plan, a systematic approach to keeping your customers engaged, equipped and informed about how you have created products and services just for them. In creating your plan include these elements as well as others that help you to deliver impeccable service to a group of people who understand your value, evidenced by them being your clients. Creating a plan to service them will help you to be more productive in your business. Your plan should include the steps and sequences you will take to serve them with detailed processes that makes this level of interaction in your business easy for your team to duplicate.

It's true we are only as good as the number of customers who buy our products and services. Don't have any customers; you better check your customer service.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Quick Tips to ensure that your offer is Irresistible - Darnyelle A. Jervey

Rita's Water Ice, Baskin Robbins and my favorite Japanese restaurant in the mall all do it. Most savvy entrepreneurs who know marketing is the oxygen in their business do it. You call yourself doing it but it's not working for you. What am I talking about? Your free offer.

When I walk through the mall, I always go down to the food court to see what they're offering because I know it's going to be good, juicy, very tasty and make me want more.

I look forward to trying the latest flavor at Rita's and Baskin Robbins because I know that when the sample is good, the full size won't disappoint.

Can you say the same about your free offer to add new prospects to your sales funnel?

It is my personal suggestion that you create the same type of reaction to your products and services by doing something different, ensuring that your sample doesn't disappoint. And, by the way, don't say "join my mailing list;" instead offer them a sample of your Incredible Factor - that thing you do that sets you apart from the sea of others who do it too. If you want market share in your industry you've got to offer something irresistible - or as the Godfather puts it, "make them an offer they can't refuse."

Failure to do that leaves you sitting alone with your product or service in mass quantities - not serving the world, not changing lives. And that defeats the purpose of why you went into business, right?

So how, then, do you change your fate by offering low value "fluff" to those who visit your website and click away without joining your list or making a purchase?

The best way to get them into your funnel is by offering them a "taste" of the solution to a problem they (your ideal clients and prospects) have, showing them that you are that irresistible!

Your irresistible free offer should be juicy, leaving them wanting to deepen their experience with you. It should also be high value and content rich - no fluff allowed.

When you put your sample into a free report, audio download, CD, checklist or video series, you are guaranteeing they will want much more of you and therefore enter into your sales funnel, becoming a customer for life when you consistently treat them to more high value, high content information using your weekly e-zine and other "stay connected" marketing vehicles.

I'll be honest here; it took me several tries to develop THE offer that is now adding tons of new people to my list each week. It might be necessary for you to really clarify what your ideal clients needs are so that your offer is the exact "sample" they were looking for.

Here are my 5 quick tips to consider when creating an irresistible free offer.

1. Consider what your ideal clients biggest problem is and use those words to name your IFO. I've said this before, we get cute instead of clear when we are talking about what our clients need from us.

2. Determine the medium through which you will offer your solution to their problem. You've got options and options are great - how do your ideal clients prefer to receive information?

3. Use social media to test your new IFO by posting something like this - "If there was a checklist/audio/special report/CD, etc. created that would do (insert problem it solves,) would you want it NOW?" See how many people respond. If not enough say they want it, go back to the drawing board. You failed to capture their attention from the beginning; you've got to "have them at hello."

4. Have a graphic designer create a professional image for you that represents your offer and your brand nicely and professionally. Don't try to do it yourself unless your Incredible Factor is graphic design. Shift your mindset and invest in your business.

5. Update your opt-in box and create your landing or squeeze page contents to begin attracting new prospects with your newly designed IFO! Congratulations, you're now ready to give them something they can feel and grow your list by leaps and bounds because you've become a client magnet….simply irresistible.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com