5 Simple Strategies to Getting Your Next Paying Client--Darnyelle A. Jervey

I think we can all agree that nothing happens until somebody sells something. Regardless of what is being sold – the next restaurant where you and your special person will have dinner, a new television or one of your products or services – the sell predicates everything that happens from then on out. So what happens when you can’t sell? What happens when you have been working tirelessly for months and months doing what you believe will yield a successful selling situation and yet you still sell nothing?

Many entrepreneurs find themselves in this predicament as they endeavor to grow their businesses and as you might guess, it is utter frustration. While we can all agree that this is not the energy you want surrounding your business, if you happen to be one of those who’ve yet to master selling conversations, this may be exactly what you experience on a consistent basis.

I happen to be of the opinion that your next client is closer than you think. In fact, I think that if you follow the five simple strategies outlined in this article, your next paying client will materialize in days. Don’t believe me? Give these strategies a try:

1. Find out what they’d pay anything to fix – the universal law of business corroborates the statement that nothing happens until somebody sells something. But it suggests that the sale is predicated by a problem that needs to be solved. If people only buy to fill a need or solve a problem, what would your ideal clients pay anything to fill or solve?

2. Focus on the transformation – most business people are so focused on the steps and jargon and technical step-by-step processes that solve the problem of their client that they fail to show the result, outcome or transformation that one who buys their product or service will get. If you begin to focus on the transformation you provide when you speak to prospects, they will start to pay attention and eventually they will even open their wallets.

3. Go to where they’re already hanging out – if you go to where your ideal clients are and focus on the transformation you provide, the law of averages say that someone will buy. I’m just saying, it is sometimes the simplest things that go undeveloped.

4. Give them multiple options – when you only have one option for them to work with you, you create a “take it or leave it” scenario and most will leave it. If you present several opportunities to get great results from working with you and those options represent multiple budgets, you will usually get them to take you up on one of them, which will allow you to close more clients.

5. Ask for the sale - I know this seems like a no brainer, but many people go through the trouble of sharing the value and blah blah blah, only to never ask for the sale. They assume that people are just going to tell you that they want to work with you every time. While I believe that sometimes people will just come right out and tell you they’re ready, especially when you learn how to create compelling selling conversations, more often than not, you will have to ask them if they’re ready to work with you. You can only get a yes if you ask….

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Strategic Steps to Creating a Product Progression Plan – Darnyelle A. Jervey

Have you ever created a fabulous product, sold out of it and wondered what your next big thing to help your clients would be?

What about putting everything you have into one product and not knowing what to offer next?

If you answered yes to either question or you’ve never given it a second thought, chances are you need a product progression plan.

A product progression plan is just what it sounds like: a plan that helps your ideal clients progress from one product to the next to solve their problems so that you become their solution for life. If you’re in business to build customers for life, then you must be committed to creating products and services that help your ideal clients progress from problem to solution over a period of time.

What I found to be true is that as an industry expert, you must become a GPS to your ideal clients and prospects. You must give them one direction (in the form of a product or service) at a time until they reach their ultimate destination (a clearly demonstrated solution to the problem they have that you solve for them).

I have found that most entrepreneurs don’t ask themselves “what’s next?” when it comes to consistently delivering high value products and services to their customer/client base. They just have their one big solution and don’t think ahead to discover what their clients will require next. Or better still, how to break the solution up into bite-sized pieces so they aren’t overwhelmed at any given point in time.

Enter a product progression plan. Creating one can be the difference between being a one- hit wonder or a ROCK Star for life in the eyes of your customers.

Your assignment this week is to begin to create your own product progression plan. Having a well thought out plan for how you will continually serve your clients is essential to growing a profitable business. To begin, be sure to list all of your existing properties that were created to solve the problems of your ideal clients. Ask yourself, what problem is solved with which product? Be sure that every problem or by-problem is solved by a product or service that you offer. Once you’ve listed everything you’ve got and offer out, follow these simple questions to detail your progression plan so that going forward you never have to ask yourself what’s next when it comes to solving problems for your customers:

1. Start with your Irresistible Free Offer. What is the transformation it will provide to your ideal client prospects? What else will they “get” when they subscribe to your marketing list? How can you consistently ensure that value will be provided to them?

2. Ask yourself, after they finish with my IFO, what is the next logical product or service offering for them to consider to deepen their experience with my company? Write that down. Do you already have this product in a sellable format? If not, create it in multiple mediums and package it and make it available as soon as possible.

3. Then ask yourself, how will you tell them about it? What will the service delivery entail? How will I know that I created the right mix for that problem?

4. After that product is created and available, again, ask yourself what will they need once they have solved that part of the problem? What problems have been created by solving that part of the problem? Do you have an offer for that problem?

5. Keep asking yourself these questions until there are no other products or services for you to offer to your clients then go back and add dates to your plan for when and how you will let your ideal clients know about your products and services.

Once you’ve answered each of these questions in detailed succession, create a systematic approach to getting these products into the hands of your ideal prospects by creating a timeline and approach for releasing the information. If you do this correctly, you will have an arsenal of products and services to offer to your prospects for years and years to come.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.