5 Simple Strategies to Getting Your Next Paying Client--Darnyelle A. Jervey

I think we can all agree that nothing happens until somebody sells something. Regardless of what is being sold – the next restaurant where you and your special person will have dinner, a new television or one of your products or services – the sell predicates everything that happens from then on out. So what happens when you can’t sell? What happens when you have been working tirelessly for months and months doing what you believe will yield a successful selling situation and yet you still sell nothing?

Many entrepreneurs find themselves in this predicament as they endeavor to grow their businesses and as you might guess, it is utter frustration. While we can all agree that this is not the energy you want surrounding your business, if you happen to be one of those who’ve yet to master selling conversations, this may be exactly what you experience on a consistent basis.

I happen to be of the opinion that your next client is closer than you think. In fact, I think that if you follow the five simple strategies outlined in this article, your next paying client will materialize in days. Don’t believe me? Give these strategies a try:

1. Find out what they’d pay anything to fix – the universal law of business corroborates the statement that nothing happens until somebody sells something. But it suggests that the sale is predicated by a problem that needs to be solved. If people only buy to fill a need or solve a problem, what would your ideal clients pay anything to fill or solve?

2. Focus on the transformation – most business people are so focused on the steps and jargon and technical step-by-step processes that solve the problem of their client that they fail to show the result, outcome or transformation that one who buys their product or service will get. If you begin to focus on the transformation you provide when you speak to prospects, they will start to pay attention and eventually they will even open their wallets.

3. Go to where they’re already hanging out – if you go to where your ideal clients are and focus on the transformation you provide, the law of averages say that someone will buy. I’m just saying, it is sometimes the simplest things that go undeveloped.

4. Give them multiple options – when you only have one option for them to work with you, you create a “take it or leave it” scenario and most will leave it. If you present several opportunities to get great results from working with you and those options represent multiple budgets, you will usually get them to take you up on one of them, which will allow you to close more clients.

5. Ask for the sale - I know this seems like a no brainer, but many people go through the trouble of sharing the value and blah blah blah, only to never ask for the sale. They assume that people are just going to tell you that they want to work with you every time. While I believe that sometimes people will just come right out and tell you they’re ready, especially when you learn how to create compelling selling conversations, more often than not, you will have to ask them if they’re ready to work with you. You can only get a yes if you ask….

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Quick Steps to Tracking Results in Your Business - Darnyelle A. Jervey

What gets attended to gets done. I’ve been saying that since my time in corporate America, working on projects, analyzing data and ensuring that I achieved the goals I set to advance my career. When I decided to become a full-time entrepreneur, I adopted many things I learned while walking the halls of someone else’s company. One of the most important mantras I’ve adopted is: you must give your business the same respect you gave your job; period. I mean, seriously, just like you set goals and tracked them in JOB (just over broke) you must apply the same knowledge and procedures to growing a solid, consistently thriving business.

What I found when I started to track my results in my own business is that I not only achieved them but exceeded them because there was always a bar to raise to grow my success. Starting with my time in Mary Kay Cosmetics before venturing out to start my own “ground up” company. I would start each day, week and month with a projection of the results I desired. I tracked those results the next day, week and month of what I actually accomplished that led ultimately to achieving the goal.

As you start this week and prepare for a new month in your business, follow these 5 quick steps to guide you so your work is not in vain and you are actually attracting positive growth and results consistently in your business.

1. Set aside at least one hour at the end of the month (some time during the last week of the month,) to first review your results during the current month. What did you accomplish? How many new clients, widgets, etc did you add to your sales achievements? What did you do consistently that worked well? What could you change and ultimately alter your results?

2. In reviewing your current month’s results, project what you will achieve in the next month if you make the noted changes and focus on one particular area in which to grow your business.

3. Write it down. Don’t leave your results or goals in your head – write them down. When put in writing your chance of achieving them improves by over 50%. I recommend using a dry erase board so that they are big, easily identifiable and easily updated. Also use the “tick” mark system so that you can just add a quick tick every time you add another of whatever you desire to track. Here’s what I track: Get Acquainted Sessions Booked and Held (separate list for tick marks), New Clients, New Inner Circle Members, New VIP Days, New Live Event tickets Sold, New Passion to Profit Sales, New speaking engagements, new hot prospects.

4. Post them where you and EVERYONE who enters or exits your office can see them. When you create a visual, you help to ensure that you will pay attention to what is necessary to add more value (and influence the bottom line) of your business.

5. Review them and update as new results come in. I take the time each day as the new client, new appointment, new product sale, etc. happens in my business to update my tracking board. It lets me know that my work is ultimately achieving my goals and purpose and I get excited to go out and add another “tick” to the board.

Bonus – Celebrate – every new client, product sold, appointment or sales conversation booked deserves and must be celebrated. It is the little things that add up to the unassailable difference; so project what you desire to bring into your business, commit to doing the work, track your results daily and celebrate along the way to more growth in your business.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.