Darnyelle’s Secrets to Success--Darnyelle A. Jervey

As a successful business owner who’s ran more than one 6 figure business, I am often called upon to share my secrets to success. While I appreciate the opportunity, the most important part of this task for me is helping others realize that they too, have secrets that have contributed to their success in life, business, relationships, etc.

1. Laugh as often as you can. Here’s what I know for sure, laughter really does make everything bearable. When you spend one minute in laughter, you boost your immune system for 24 hours! Life is too short to spend your time deteriorating your health with anger, doubt, worry or drama.
2. Surround yourself with positive, goal-oriented people. You become like the 5 people whom you spend the majority of your time with. Choose wisely. This has been a big deal maker for me. When you choose to associate only with people who understand your goals and add value, you will increase your network and ultimately your net worth.
3. Make non-negotiable decisions. It is so reassuring to know that your life is governed by decisions that are not negotiable. It’s a game changer to think about your existence on a level that always inspires greatness. When I stopped making excuses and started making non-negotiable decisions everything changed. From that first one at the young age of 8 that I was not a victim but a victor, to the one I will make tomorrow. I am committed to making decisions that move my life forward and help me to serve more people.
4. Create a life plan. When you create a plan for your life, it becomes easier to build a business or career that supports your ultimate goals and plans. This life plan is really more like a life description; it includes your lifestyle and what must be done to support it. It’s essential to get crystal clear on how you see your existence unfolding. Remember when you plan, you set in motion all that you desire to live your best life because that which you ask for must be given to you each and every time.
5. Uncover your talents and nurture them. It’s important that you take the time to “Inspect the Incredible” and truly uncover what you were created to offer this world. I chose uncover purposely, they are in you, often buried deep but they are already in you and as you uncover them, you will find the freedom and confidence to step out of the dark and into the light, inspiring others to do the same.
6. Remove mediocrity from your vocabulary. Because I believe that what we speak about we bring about, it is essential to remove those words that do not serve you from your mouth. Plain and simple, they have to go. And when they do, life will begin. The best thing I ever did for myself was to stop giving my past permission to speak.
7. Plan each day in advance. This one secret has changed my life and grown my business dramatically. Before the day ends, determine what you’re going to be working on tomorrow. You will step into your office refreshed and ready to take the day because no time is lost figuring out what to do next!
8. Spend at least 5 minutes in gratitude each day. It’s true that love, appreciation, trust and gratitude are abundance flowing emotions. The more time we spend experiencing them, the more abundance flows into our lives. In just five minutes a day, you can change the course of your life and business by being grateful for what you already have while expecting more to come into your life.
9. In business, know your numbers. If you are in business – your own or helping someone else grow theirs, there are numbers that are key to your success that you should always know. I believe that what gets attended to gets done so if you don’t attend to the key metrics that govern your business or position, sadly, you will miss them every time.
10. Love yourself, flaws and all. Find time to get to know who you are. When you learn to love yourself no matter what, your confidence will soar and you will become a magnet for more positive people into your life. The power that is exchanged when a person who loves themselves enters a room is magnetic and life changing. When you love yourself wholly and completely, you are free to serve out of your abundance. It is from your abundance that lives will be changed. It is also envious for those who don’t possess it. But, when you love yourself, you’ll be able to confidently articulate one of my favorite sayings based on one of my favorite books: What you think of me is none of my business!

Your turn: what would you say are your secrets to success? What 10 tenets govern everything you do? What, if given a chance, would you share with others to help them take steps today to protect their Incredible Factor? Write them down now and then make them a blog post, article or note on Facebook so that those who follow you can learn more about what makes you, the Incredible You.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Simple Strategies to Getting Your Next Paying Client--Darnyelle A. Jervey

I think we can all agree that nothing happens until somebody sells something. Regardless of what is being sold – the next restaurant where you and your special person will have dinner, a new television or one of your products or services – the sell predicates everything that happens from then on out. So what happens when you can’t sell? What happens when you have been working tirelessly for months and months doing what you believe will yield a successful selling situation and yet you still sell nothing?

Many entrepreneurs find themselves in this predicament as they endeavor to grow their businesses and as you might guess, it is utter frustration. While we can all agree that this is not the energy you want surrounding your business, if you happen to be one of those who’ve yet to master selling conversations, this may be exactly what you experience on a consistent basis.

I happen to be of the opinion that your next client is closer than you think. In fact, I think that if you follow the five simple strategies outlined in this article, your next paying client will materialize in days. Don’t believe me? Give these strategies a try:

1. Find out what they’d pay anything to fix – the universal law of business corroborates the statement that nothing happens until somebody sells something. But it suggests that the sale is predicated by a problem that needs to be solved. If people only buy to fill a need or solve a problem, what would your ideal clients pay anything to fill or solve?

2. Focus on the transformation – most business people are so focused on the steps and jargon and technical step-by-step processes that solve the problem of their client that they fail to show the result, outcome or transformation that one who buys their product or service will get. If you begin to focus on the transformation you provide when you speak to prospects, they will start to pay attention and eventually they will even open their wallets.

3. Go to where they’re already hanging out – if you go to where your ideal clients are and focus on the transformation you provide, the law of averages say that someone will buy. I’m just saying, it is sometimes the simplest things that go undeveloped.

4. Give them multiple options – when you only have one option for them to work with you, you create a “take it or leave it” scenario and most will leave it. If you present several opportunities to get great results from working with you and those options represent multiple budgets, you will usually get them to take you up on one of them, which will allow you to close more clients.

5. Ask for the sale - I know this seems like a no brainer, but many people go through the trouble of sharing the value and blah blah blah, only to never ask for the sale. They assume that people are just going to tell you that they want to work with you every time. While I believe that sometimes people will just come right out and tell you they’re ready, especially when you learn how to create compelling selling conversations, more often than not, you will have to ask them if they’re ready to work with you. You can only get a yes if you ask….

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Does Your "IF" Have Options?--- Darnyelle A. Jervey

When new to business, let’s admit it, many are wet behind the ears. Despite previous corporate success or advanced degrees, the thought of running a "from scratch" business is a new experience, which is often scary and filled with challenges. Of course you know that you need clients. And also, it is your desire to present your Incredible Factor in the best possible way. Your Incredible Factor is your secret sauce and signature business move that positions you as the ONLY solution to your ideal client’s problem. Many solo-professionals upon starting their business provide only one option for prospective clients and prospects can take it or leave it. Let’s be clear, most people will leave it and that will leave you feeling inadequate and unsure of you ability to effectively offer the results you know in your heart that you can offer.

Sound familiar? It probably does if your Incredible Factor doesn't currently offer several options, at least three, for people to work with you.

I don't want that for you. Today, I'm clear that you’ve got to offer options so your clients can find a place to fit into to solve the problem they have using your products, services and systems. So how do you present them in such a way that they invoke your prospects to take action?

If you want to attract more prospects and turn them into clients who pay, you've got to give them a few different options - people LOVE options because they feel like they are in control of the buying decision. Think about it, you go to the supermarket to buy laundry detergent and you are not married to any particular brand, you see all your options and make the best choice based on a series of variables. Well, your prospects are no different; they want to be presented with options so they can make the best choice for them. It's your job to give them what they need to decide to buy from you.

When I began to offer a few different options, I began to sign up more and more clients for my programs and I know you can get excited at the thought of doing the same.

Here are my recommendations:

1. Offer different price points of service so there is one for every budget. Take away value as you reduce the price. Think about having a super size, large and regular option. Build your super size option first with everything you can offer and scale down from there. As the price reduces, so does the value and the offerings. This will allow you to feel comfortable with your pricing because you've got varying levels for them to get on board to work with you. Many will go for the super size option but others will select your regular option. And no matter which option they choose, it's okay! And that, Incredible One, will improve your confidence and ultimately grow your business.

2. Provide some form of incentive or bonus if they choose your super size option. Offer something irresistible that makes the super size option more desirable and the ONLY option if they really want your Incredible Factor to solve their problem.

3. Give your options results-oriented names so that the prospect can get clear on what they can expect from each option.

4. Describe what's included in each package and share the price at the end, telling them that they can pay in full OR make payments. You want to consider and work on the prices until you feel comfortable offering what you will offer at the price that you set (many shopping cart utilities offer split-testing). There’s no right or wrong price; it’s based on what you feel the value and services each option will provide are worth in the marketplace. Hint: The more private or one-on-one time you offer, the higher the price should be.

5. Study your options until you feel good and can say them without stuttering or flinching, especially when it comes to telling them the price and when you are ready, start offering your new and improved options to your prospects.

Trust me, following these simple steps will give your Incredible Factor options and increase your client count almost instantly.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 Reasons Why They Won’t Buy and Simple Strategies to Sell More Starting Today--Darnyelle A. Jervey

I received a question recently from a follower in Los Angeles and she wanted to understand why, despite all of her networking, she wasn’t selling anyone into her programs. She was confused because she was out 3 days a week networking with people she perceived to be her ideal client yet no one wanted to learn more or work privately with her.

Sadly, this happens to tons of entrepreneurs who haven’t quite successfully learned how to share who they are and what they have to offer in a way that leads to a closed sale. To help those of you who feel like my follower, I compiled my list of the top five reasons why they won’t buy from you:

1. They don’t understand what you’re offering. You’re most likely so concerned about the bells and whistles that you forgot to tell them the results. As I’ve heard it said many times, “features tell, but results sell.” You haven’t done a good job of highlighting the problem that will be solved by your solution. You’ve also not shared the solution in a compelling, results oriented way to indicate what they can expect if they work with you. To change this, focus on the results and benefits, not the steps or features. A feature is 30 minute calls but dig deeper, what will happen for them in that 30 minute call that will change their life and solve their problem?

2. They don’t understand the value. You’re most likely not helping then to understand that they need it. You’re not explaining the value in a way that makes them want it, which means for them, it’s not relevant. You have to make them want it. The best way to create desire is to get clear about what they need to solve their problem and use their words to convey the true value for investing with you right now.

3. They don’t believe you. In this instance, you’re likely talking to hear yourself talk; which means that there is no proof to substantiate your claims. Social proof is essential if you want to attract more ideal clients. How do you get social proof? Ask for testimonials and success stories from those who’ve worked with you and got a result, especially a result that you’re boasting to others who should work with you.

4. They think they can buy it anytime. You’re likely not illustrating a sense of urgency in your approach, helping them to understand how significant the problem is and counting the cost of the problem for them. If you’re not helping them to see that the longer they wait to solve the problem the more it will cost them (time, energy, money, frustration, stress, etc.) and they’re not likely to budge. To change this, figure out what the pain is costing them and show them that by working with you, the pain will stop and they will make money, save money, save time, reduce effort and/or increase happiness and fulfillment.

5. They don’t believe that working with you will truly solve their problem. This one really doesn’t have much to do with you; it’s tied to their mindset that they’re problem is too great to even bother trying to solve it. Truthfully, in this case, they don’t believe that even with your help they can do it. To help them here, you have to listen and reassure them based on the results you’ve gotten for other clients.

Your marketing (online or offline) must solve these five problems each and every time so that more prospects will be interested in going to the next step with you. If you fail to do so, you can forget being able to add more clients to your roster. But it can change as soon as you make compelling marketing a priority for your business.

Your assignment:

1. Contact previous clients and ask them for a success story or testimonial.

2. Re-write your program offerings based on results not features and memorize it for your selling conversations.

3. Create a bonus structure that allows them to gain more value only when they make a decision within the next 24 hours to work with you.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

5 quick tips to re-invent your social media posting strategy--Darnyelle A. Jervey

With recent reports indicating that Facebook is now a social networking platform to over 750 million people, it’s safe to say that no matter who your ideal client is, he/she is on Facebook. That being said, an effective strategy for reaching them and standing out from the noise makers who post and post and post without substance is the key.

Developing a social media marketing strategy is a great way to ensure that the post you create will be well-received and impact the growth of your business when you create an effective follow-up strategy. While many still boast that the best way to reach your ideal clients is to join the groups where they hang out, we don’t disagree; however, we suggest that in so doing, you get crystal clear about how to create client magnetic posts so that your time spent using social media combing for new clients is not lost in the sea of entrepreneurs who don’t know how to stand out in the crowded marketplace.

1. Research the group or page – when you’re added to a group without your consent, instead of just going with it or just deleting yourself, do your due diligence and research who created the group, why they saw the need for the group and who is actually in the group and actively engaged. While you may not have asked to be included, your inclusion could be just what your business needs. If your own thorough research proves that it is a place where your ideal clients hang out, stay engaged and actively participate in discussions.
2. Test the waters – submit a post that may be perceived by others as a bit controversial to see if they are really paying attention to what’s being said. Now, I’m not suggesting that you dilute your brand, character or integrity; however I am suggesting that you push the envelope. If you are a true expert in your industry, you know what the pain points are of your clients. Highlight the pain by creating a post that kicks them in the gut. Watch closely those who respond and present yourself to them with the pain killer because those who respond are the ones bleeding right now.
3. Make each post client magnetic – be sure that you are able to pull your ideal prospects toward you with compelling topics and articles, questions, comments, etc. As a rule of thumb, if you wouldn’t respond, they won’t either.
4. Give a killer call to action – want to know where most entrepreneurs go wrong? With their call to action – they get the prospect to the water but fail to tell them how to take a drink. Be sure you make it crystal clear what the next step is for those who want to deepen their experience with you. Make the next step a no-brainer for them and remember that everyone tunes into WIIFM – what’s in it for me?
5. Follow your posts – after you post and it goes down the stream out of initial view on the group’s wall, don’t let it go. Keep tabs on who is viewing and responding. Add the names of each person to your warm file – as with a proper follow up strategy you could score an opportunity to get acquainted with them.

Your assignment:

1. Identify at least one group that would greatly benefit from your expertise. Do your research to clarify that you’re in the right place, a place where your ideal clients are hanging out.
2. Introduce yourself to the group – three times in one day with the same post. This will ensure that many more people get to see it versus you only posting it once. Be sure to offer something that is a bit controversial in nature, to cause a stir from others (this is marketing 101). Be sure that the post is informative, contains value and has a killer call to action
3. Follow your post. Does anyone like it? What about commenting? Be sure to track those individuals for 1:1 follow up using the inbox feature on Facebook. If no one pays it any attention, this may not be your group OR your copy is not compelling enough.
4. Follow up with those who liked your post or made a comment.
5. If they respond offer them a get acquainted or next step conversation to learn more about how you can help them solve their problem.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of IncredibleOneEnterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio CD "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.