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Part 1 in the series on how to prevent fear from blocking your Incredible Factor.
Okay, I'm the first to admit that I love some basketball... with the Lakers and the Celtics (the ultimate rivalry revisited) going on now, I'm loving it. There's just something about the play offs....You know the object of the game, use defense to minimize the other team from scoring, in offense get to the basket by any means necessary.... you know, score the points, make it happen. Please note that I'm aware that "pass interference" is a football term, but work with me...
What is the offensive strategy of your Incredible Factor? How do you endeavor to turn a prospect into a client? What, if anything is stiopping you from getting to the whole - making the prospect a client and offering a full range of products and services to meet their every need?
When we take this same approach and apply it to business, our goal becomes get the product or service in the hand of our ideal client by any means necessary. We must articulate our value and the results we provide by any means necessary so that they will see us as the only option with which to do business. Unfortunately, more often than not, we get blocked. As we begin to set a pick and look down the court for who will receive our pass, we get plagued by fear and as a result, we get caught off guard and the pass is blocked - interference presents us from being able to effectively close the sale and we are left holding the product that we so needed to leave with our prospect. No foul, no shot. sent packing to nurse our wounds.
Many get caught up in the hype of the game - the pursuit, the goal fresh in our mind, yet constantly stopped by the opponent.... lacking an effective strategy to turn a prospect into a paying client.
For many of my clients over the past couple of weeks, the opponent to which I refer include FEAR, lack of confidence and unbelief in the worthiness of a new client who is ready to pay what they are worth. I'm blessed to work with some pretty incredible clients. They've got talent, they are changing lives, yet they are afraid of what would happen if they really lived their dream and changed the lives of many. They invoke self-sabotage; they are the proponents of the pass interference they experience when attempting to pass their product to a new client. The fear they feel has the tendency to BLOCK their Incredible Factor. It is difficult to perform at a level that says "I'm Incredible," when you are afraid that who you are will be compromised in the transfer.
It's not enough to believe that what you've got the world needs. You must take that initial thought and back it with effective strategy and dream team talent (coach, VA, interns, supportive circle of influence, etc) to get into the game. Your Incredible Factor is a holistic approach to not only identying your gift and passion, identifying who needs it and developing the marketing, mindset and movement to ensure that others understand that they need your Incredible Factor.
What's blocking your Incredible Factor? When you lack the confidence to look ahead and begin to develop an effective plan for mitigating the voices in your head that are attempting to talk you out of your birthright, you will get blocked, the pass will not be complete you will be left holding the product.
Today, take some time to identify what's really blocking your Incredible Factor. Giving it a name - FEAR - is it fear of rejection, fear of success, fear of making a mistake? Whatever its called, it needs to exit stage left. It's got to go. Your clients are waiting for you. Stay tuned for my next post on ways to STOP Pass Interference allowing you to successfully get down the court and slam dunk everytime, converting more prospects into clients and getting closer to living the life of your dreams.
Be Incredible,
Darnyelle
Darnyelle A. Jervey is the founder and CEO of Incredible One Enterprises, LLC, a full service empowerment firm committed to imparting skills, strategies and solutions to define and unleash the Incredible in you through coaching, keynotes, seminars and workshops. For more information, visit http://www.incredibleoneenterprises.com
(c) 2010 Darnyelle A. Jervey. All Rights Reserved.
Tuesday, June 8, 2010
Thursday, June 3, 2010
Do You Know Who Your Incredible Factor is Ideal For? - Darnyelle A. Jervey - Coach, Speaker, Author
When it comes to starting your business marketing efforts, it’s very important to realize two very important truths. Number one, marketing is the oxygen of your business. Truthfully, you are not in the business you think that you are in; you are actually in the business of marketing – marketing your products and services, that is. And secondly, if you do not get clear on who you are marketing your products and services to, you will not benefit immensely in your business life.
As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions – forcing them to look at the areas that they probably would not have otherwise thought about. Because they can’t see the big picture and their mindsets hinder their ability to achieve business growth and success and every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.
Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.
• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps
There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.
Be Incredible,
Darnyelle
(c) Copyright 2010 by Darnyelle A. Jervey. All Rights Reserved.
As a business coach, I help my clients craft their ideal client profile by asking a series of thought-provoking questions – forcing them to look at the areas that they probably would not have otherwise thought about. Because they can’t see the big picture and their mindsets hinder their ability to achieve business growth and success and every time, they get BIG results….The result…every time is a concise encapsulation of their one ideal client. In doing so, they gain clarity on how to communicate to their ideal client and their ideal clients appear, ready to take action on their products and services. They begin to attract and turn potential clients into paying clients over and over again.
Because I want to see your small business thrive and I know that it will when you establish your ideal client profile, I will share a few of the most important questions you must ask yourself if you truly want to grow your small business with the right clients from the start.
• Is your ideal client a man or woman?
• Does your ideal client fit into any special groups, categories or professions?
• How much money does your ideal client make?
• How many times each year does your ideal client buy products and services like those you provide?
• How much money does your ideal client spend on products and services like those you provide each year?
• What is the pain point or struggle that your ideal clients have?
• How do you take away their pain? Show results not steps
There are many more important questions to ask to craft your ideal client profile. These are just some of the very important ones. I offer my clients an entire worksheet and framework for identifying and crafting their ideal client profile. If as you read the questions suggested that you answer and felt uncomfortable or anxious, perhaps a mindset shift is necessary. Working with a coach will help you to get out of your own way and open the flood gates to the success you started your business to enjoy.
Be Incredible,
Darnyelle
(c) Copyright 2010 by Darnyelle A. Jervey. All Rights Reserved.
Wednesday, May 26, 2010
Is Your Incredible Factor in a Holding Pattern? Darnyelle A. Jervey - Speaker, Coach, Author
I flew to and from Atlanta this past weekend to deliever a new workshop, The Incredible Factor. I had a blast and the small but mighty group of women got just what they needed in those 4 hours to produce a mindset shift that would allow them to turn their passion into profit. Each of the ladies has reported a significant shift giving themselves permission to Own their Incredible Factor.
On the way to and from Atlanta, we were delayed because of the weather. Essentially, we were in a holding pattern. We were unable to modify the current events, we were foced to wait. While people around me were frantic for one reason or another, I sat peacefully...what quickly entered into my heart was that "delay is not denial." Afterall, I was coming back to my home in Delaware...just a little later than I had expected but I was okay with that....I believe that we should focus on what we can control, not what we can't. I remember one particular gentlemen. He was livid. Mad about the extra 45 minutes of "down" time, he scoured at the airline attendants at the gate. Sometimes, for reasons we cannot comprehend, we get delayed. Instead of embracing the delay because it is working in our favor, we become belligerent and produce a negative emotion that attracts more of the same in life and business. That, Incredible One, is what they call a holding pattern.
What I've realized in working with a few of my business coaching clients and traveling for speaking engagements recently is that many people have somehow gotten their Incredible Factor stuck in a holding pattern. Bottom line, they are stuck. They've been doing what they've been doing and settling for the results they've been receiving. They've not gotten clear on their value and their ideal client and as a result they are stuck, fearful, unsure, confused...holding for a change to come but completely unaware of how to usher in that change.
The universe can not restore your Incredible Factor and turn your passion into a profit until you get clear by releasing yourself from fear, guilt, confusion, inauthentic activity and lack of integrity.
What are you holding on to that is preventing you from getting what you want? Is it control because you fear that a cleaning lady can't clean your toilets as well as you? If you want to play big, learn how to pay someone else $5 to $100 so that you can do what must be done to Unleash Your Incredible Factor. I believe that we should focus our attention on IPA's - Income Producing Activity and the last time I checked having to sort the mail, clean the toilet, even organize your desk wasn't paying big.
When your Incredible Factor is in a holding pattern, it cannot produce the reward for those whom you serve. Take a delay that is not self-imposed as a blessing, sit peacefully and clarify your purpose and intent of what to do when the delay is over. And more importantly REST. Most of you work too much anyway, so a few minutes with no plans might actually lead to a mindset shift that can make the time you are working more productive...how would more productivity enhance your Incredible Factor?
If the delay is self-imposed, seek help immendiately. Find out what is causing the holding pattern. Regardless of its intent, a coach will be able to refocus your energy to lift the delay and get you back on your way to fulfilling your purpose and serving others with your gift.
Be Incredible,
Darnyelle
Darnyelle A. Jervey is a certified life and business coach committed to imparting skills and strategies to define and unleash the Incredible in the lives of those who are sick and tired of playing small, after big results in life and business. For more information on How to Use Your Incredible Factor To Quantum Leap in Life & Business, visit http://www.incredibleoneenterprises.com for a FREE audio download of Darnyelle's high-content, high-value CD.
Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.
On the way to and from Atlanta, we were delayed because of the weather. Essentially, we were in a holding pattern. We were unable to modify the current events, we were foced to wait. While people around me were frantic for one reason or another, I sat peacefully...what quickly entered into my heart was that "delay is not denial." Afterall, I was coming back to my home in Delaware...just a little later than I had expected but I was okay with that....I believe that we should focus on what we can control, not what we can't. I remember one particular gentlemen. He was livid. Mad about the extra 45 minutes of "down" time, he scoured at the airline attendants at the gate. Sometimes, for reasons we cannot comprehend, we get delayed. Instead of embracing the delay because it is working in our favor, we become belligerent and produce a negative emotion that attracts more of the same in life and business. That, Incredible One, is what they call a holding pattern.
What I've realized in working with a few of my business coaching clients and traveling for speaking engagements recently is that many people have somehow gotten their Incredible Factor stuck in a holding pattern. Bottom line, they are stuck. They've been doing what they've been doing and settling for the results they've been receiving. They've not gotten clear on their value and their ideal client and as a result they are stuck, fearful, unsure, confused...holding for a change to come but completely unaware of how to usher in that change.
The universe can not restore your Incredible Factor and turn your passion into a profit until you get clear by releasing yourself from fear, guilt, confusion, inauthentic activity and lack of integrity.
What are you holding on to that is preventing you from getting what you want? Is it control because you fear that a cleaning lady can't clean your toilets as well as you? If you want to play big, learn how to pay someone else $5 to $100 so that you can do what must be done to Unleash Your Incredible Factor. I believe that we should focus our attention on IPA's - Income Producing Activity and the last time I checked having to sort the mail, clean the toilet, even organize your desk wasn't paying big.
When your Incredible Factor is in a holding pattern, it cannot produce the reward for those whom you serve. Take a delay that is not self-imposed as a blessing, sit peacefully and clarify your purpose and intent of what to do when the delay is over. And more importantly REST. Most of you work too much anyway, so a few minutes with no plans might actually lead to a mindset shift that can make the time you are working more productive...how would more productivity enhance your Incredible Factor?
If the delay is self-imposed, seek help immendiately. Find out what is causing the holding pattern. Regardless of its intent, a coach will be able to refocus your energy to lift the delay and get you back on your way to fulfilling your purpose and serving others with your gift.
Be Incredible,
Darnyelle
Darnyelle A. Jervey is a certified life and business coach committed to imparting skills and strategies to define and unleash the Incredible in the lives of those who are sick and tired of playing small, after big results in life and business. For more information on How to Use Your Incredible Factor To Quantum Leap in Life & Business, visit http://www.incredibleoneenterprises.com for a FREE audio download of Darnyelle's high-content, high-value CD.
Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.
Wednesday, May 19, 2010
Don't Stradle the Fence - Darnyelle A. Jervey, Speaker, Coach, Author
A few years back I use to hear this song on the gospel station called, "You Can't Stradle the Fence," and as I was preparing today's blog, that song came rushing back to me.....
For all intents and purposes, I'm, of course, referring to your Incredible Factor. And your Incredible Factor cannot stradle the fence - either your gift adds value or it takes away from the value in others (I guess you could argue if it does the latter then it's not a gift!) It cannot do both and you shouldn't want it to.
As you are out and about "doing you" take the time to ensure that every interaction adds value...your Incredible Factor (brand, gift) doesn't get a day off. ...Be authentic, people can see through your fakeness a mile away. Be genuine, smile, laugh, have fun, play up your passion and engage fully in every interaction as if the person with whom you speak has a sign that says "Make me feel Incredible," Apply your gift consistently and watch your followers and interactions grow because who you are is consistent and others are getting to know, like and trust who you are and the gift you offer to the world.
So to prevent your Incredible Factor from Stradling the Fence,
1. Get clear about the gift you offer to world
2. Review your daily activities and assess what activities are inconsistent to your gift
3. Make a non-negotiable decision to make adjustments where appropriate
4. Enroll the help of a coach to help define and unleash your Incredible Factor
Still stradling the fence, no worries. I have a solution coming for you real soon that will help you leverage your Incredible Factor and go from passion to profit when you get clear and systematize what it will take to share your gift with the world. In the mean time, get your F.R.E.E. copy of my CD "how to Use Your Increddible Factor to Quantum Leap in Life & Business" on this page or my company website: http://www.incredibleoneenterprises.com
Be Incredible,
Darnyelle
Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.
For all intents and purposes, I'm, of course, referring to your Incredible Factor. And your Incredible Factor cannot stradle the fence - either your gift adds value or it takes away from the value in others (I guess you could argue if it does the latter then it's not a gift!) It cannot do both and you shouldn't want it to.
As you are out and about "doing you" take the time to ensure that every interaction adds value...your Incredible Factor (brand, gift) doesn't get a day off. ...Be authentic, people can see through your fakeness a mile away. Be genuine, smile, laugh, have fun, play up your passion and engage fully in every interaction as if the person with whom you speak has a sign that says "Make me feel Incredible," Apply your gift consistently and watch your followers and interactions grow because who you are is consistent and others are getting to know, like and trust who you are and the gift you offer to the world.
So to prevent your Incredible Factor from Stradling the Fence,
1. Get clear about the gift you offer to world
2. Review your daily activities and assess what activities are inconsistent to your gift
3. Make a non-negotiable decision to make adjustments where appropriate
4. Enroll the help of a coach to help define and unleash your Incredible Factor
Still stradling the fence, no worries. I have a solution coming for you real soon that will help you leverage your Incredible Factor and go from passion to profit when you get clear and systematize what it will take to share your gift with the world. In the mean time, get your F.R.E.E. copy of my CD "how to Use Your Increddible Factor to Quantum Leap in Life & Business" on this page or my company website: http://www.incredibleoneenterprises.com
Be Incredible,
Darnyelle
Copyright (c) 2010 by Darnyelle A. Jervey. All Rights Reserved.
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