Tuesday, April 26, 2011

5 Quick Steps to Tracking Results in Your Business - Darnyelle A. Jervey

What gets attended to gets done. I’ve been saying that since my time in corporate America, working on projects, analyzing data and ensuring that I achieved the goals I set to advance my career. When I decided to become a full-time entrepreneur, I adopted many things I learned while walking the halls of someone else’s company. One of the most important mantras I’ve adopted is: you must give your business the same respect you gave your job; period. I mean, seriously, just like you set goals and tracked them in JOB (just over broke) you must apply the same knowledge and procedures to growing a solid, consistently thriving business.

What I found when I started to track my results in my own business is that I not only achieved them but exceeded them because there was always a bar to raise to grow my success. Starting with my time in Mary Kay Cosmetics before venturing out to start my own “ground up” company. I would start each day, week and month with a projection of the results I desired. I tracked those results the next day, week and month of what I actually accomplished that led ultimately to achieving the goal.

As you start this week and prepare for a new month in your business, follow these 5 quick steps to guide you so your work is not in vain and you are actually attracting positive growth and results consistently in your business.

1. Set aside at least one hour at the end of the month (some time during the last week of the month,) to first review your results during the current month. What did you accomplish? How many new clients, widgets, etc did you add to your sales achievements? What did you do consistently that worked well? What could you change and ultimately alter your results?

2. In reviewing your current month’s results, project what you will achieve in the next month if you make the noted changes and focus on one particular area in which to grow your business.

3. Write it down. Don’t leave your results or goals in your head – write them down. When put in writing your chance of achieving them improves by over 50%. I recommend using a dry erase board so that they are big, easily identifiable and easily updated. Also use the “tick” mark system so that you can just add a quick tick every time you add another of whatever you desire to track. Here’s what I track: Get Acquainted Sessions Booked and Held (separate list for tick marks), New Clients, New Inner Circle Members, New VIP Days, New Live Event tickets Sold, New Passion to Profit Sales, New speaking engagements, new hot prospects.

4. Post them where you and EVERYONE who enters or exits your office can see them. When you create a visual, you help to ensure that you will pay attention to what is necessary to add more value (and influence the bottom line) of your business.

5. Review them and update as new results come in. I take the time each day as the new client, new appointment, new product sale, etc. happens in my business to update my tracking board. It lets me know that my work is ultimately achieving my goals and purpose and I get excited to go out and add another “tick” to the board.

Bonus – Celebrate – every new client, product sold, appointment or sales conversation booked deserves and must be celebrated. It is the little things that add up to the unassailable difference; so project what you desire to bring into your business, commit to doing the work, track your results daily and celebrate along the way to more growth in your business.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Tuesday, April 19, 2011

Does Your Incredible Factor Offer Options? - Darnyelle A. Jervey

When new to business, let's admit it, many are wet behind the ears. Despite previously corporate success or advanced degrees, the thought of running a "from scratch" business is a new experience, which is often scary and filled with challenges. Of course, you know that you need clients. And also, it is your desire to present your Incredible Factor in the best possible way.

Your Incredible Factor is your "secret sauce" and signature business move that positions you as the ONLY solution to your ideal client's problem. Many solo-professionals, upon starting their business provide only one option for prospective clients and prospects can take it or leave it.

Let's be clear, most people will leave it and that will leave you feeling inadequate and unsure of you ability to effectively offer the results you know in your heart that you can offer. Because your goal is to move from passion to profit, you must shift the way you think of what you offer your clients.

Sound familiar? It probably does if your Incredible Factor doesn't currently offer several options, at least three, for people to work with you.

I don't want that for you. Today, I'm clear that you've got to offer options so that your clients can find a place to fit into to solve the problem that they have using your products, services and systems. So how do you present them in such a way that they invoke your prospects to take action and ultimate move you from passion to profit?

If you want to attract more prospects and turn them into clients who pay, you've got to give them a few different options - people LOVE options because they feel like they are in control of the buying decision. Think about it, you go to the supermarket to buy laundry detergent and you are not married to any particular brand, you see all your options and make the best choice based on a series of variables. Well, your prospects are no different; they want to be presented with options so that they can make the best choice for them. It's your job to give them what they need to decide to buy from you.

When I began to offer a few different options, I began to sign up more and more clients for my programs and I know you can get excited at the thought of doing the same.

Here are my recommendations:

1. Offer different price points of service so that there is one for every budget. Take away value as you reduce the price. Think about having a super size, large and regular option. Build your super size option first with everything that you can offer and scale down from there. As the price reduces, so does the value and the offerings. This will allow you to feel comfortable with your pricing because you've got varying levels for them to get on board to work with you. Many will go for the super size option but others will select your regular option. And no matter which option they choose, it's okay! And that, Incredible One, will improve your confidence and ultimately grow your business.

2. Provide some form of incentive or bonus if they choose your super size option. Offer something irresistible that makes the super size option more desirable and the ONLY option if they really want your Incredible Factor to solve their problem.

3. Give your options results-oriented names so that the prospect can get clear on what they can expect from each option.

4. Describe what's included in each package and share the price at the end, telling them that they can pay in full OR make payments. You want to consider and work on the prices until you feel comfortable offering what you will offer at the price that you set. There's no right or wrong price; it's based on what you feel the value and services each option will provide are worth in the marketplace. Hint: The more private or one-on-one time you offer, the higher the price should be.

5. Study your options until you feel good and can say them without stuttering or flinching, especially when it comes to telling them the price and when you are ready, start offering your new and improved options to your prospects.

Trust me, following these simple steps will give your Incredible Factor options and increase your client count almost instantly.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.

Tuesday, April 12, 2011

3 Key Questions to Inspect the Incredible in Your Business - Darnyelle A. Jervey

At the end of each quarter, I recommend that my clients complete a business self-assessment. With all of the hustle and bustle of the business day, we often forget to stop and assess our progress – what’s working and what’s not. We also seldom stop to ensure that what we do and who we represent is completely congruent to our Incredible Factor and how we show up for the world.

As I review my financial statements and clarify the revenues and cash flow analysis of the business, as well as reviewing the processes and systems that I have in place, I take my assessment a step further. I also take the time to answer three key questions. I admit, these are not traditional business review questions but they are necessary nonetheless to the success you want to represent in your life and business.

The beautiful thing about working in your Incredible Factor is that there is never a disconnect with who you are – meaning you’re not one person in business and another at home. To truly do your life’s work, you must be completely congruent – loving what you do and desiring to serve others in a big way. These three questions allow me to connect with my core and ensure that my mission statement continues to resonate with me deeply.

1. Who are you? Who do you represent in the world? Marketplace? Your business? Who do your ideal clients and success stories say that you are? Is that who you desire to be?

2. What do you do to help others? It’s not about you; I’m sure that we can agree that to truly be of service (not volunteerism) we must be clear on what we do, how we do it and how others benefit from us doing it?

3. Why does it matter? Usually the most overlooked question, your reason why is what gets you up in the morning and gets you down in your office on a sunny day. It’s not about you; it’s about the lives you have the ability to influence and change with your Incredible Factor.

Answering these three questions will produce an emotional response in you. Don’t run from it; connect to it and allow it to resonate throughout your entire being. Be Incredible. Own your Incredible.

©2011 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, The Incredible Factor Business Mentor and Coach, is the founder of Incredible One Enterprises.com and the Leverage Your Incredible Factor System® a proven step by step program for turning your passion into profit. For more information and a FREE audio download "How to Use Your Incredible Factor to Attract MORE Ideal Clients" visit http://www.incredibleoneenterprises.com.